Marketing Exam 3
specialty-line wholesalers
All of the following are types of limited-service merchant wholesalers except
send real-time messages and offers to customers.
Beacons are useful to retailers of all sizes because they
prestige-sensitive buyers.
Buyers who focus on purchasing products that signify prominence and status are
advertising
Correct Mark 1 out of 1 Flag question Question text _____________ is a paid, nonpersonal communication about an organization and its products transmitted to a target audience through mass media.
technical salesperson
Nick is a salesperson for DuPont. His college degree is in engineering, with a minor in physical science. Nick is most likely a(n)
introduction
Pioneer promotion is most likely to be used during the ____ stage of the product life cycle.
a type of nonstore retailing.
Redbox, ProActiv, and Clinique all sell their products through automatic vending, which is
the current users of a particular product.
Reinforcement advertising is primarily targeted at
off-price retailer.
Stores that are in a manufacturers' outlet mall, such as Ralph Lauren, Tommy Hilfiger, Clarks Shoes, and Samsonite Luggage are most appropriately classified as a(n)
integrated marketing communications
The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines
stimulate product demand
The overall role of promotion is to ________________and to build and enhance relationships with current and potential customers.
the coding process
The process of putting one's thoughts (meaning) into signs (symbols) is called
Which of the following statements is true about salespeople?
They are often the knowledge experts for their firm
General merchandise wholesaler
Which of the following is a full-service merchant wholesaler?
Increasingly, inside salespersons manage ___________________ and outside salespersons are more _______________.
digital approaches to sales; relationship oriented
When encoding the message, the source should use signs that have
meanings that the target market will understand
Price is considered to be the variable in the marketing mix that is
most flexible.
Retailing is best characterized as
transactions in which the buyer intends to consume the product through personal, family, or household use.
