marketing exam 4 final exam

an advantage of ___ is that they allow real time merchandising products and features can be added or removed as needed and prices can be adjusted to instanty match demand

Digital catalogs

coca-cola unbolted is an online forum where coke fans and company insiders can look at what's beyond the bottle, sharing posts on everything from new products and sustainability initiatives to fun and inspiring fan stories. this is an example of

blog

Online visitors can't buy anything at ESPN.com. Instead, the site creates a virtual experience for sports enthusiasts and fans that can be customized to meet their needs. This is most likely an example of a(n) ________.

branded community website

conventions, trade shows, and sales contests are types of

business promotions

Bradley Springs, a chain of superstores, promotes its business by handing out printed materials which contain lists and descriptions of an assortment of its products. In this case, the company's promotional strategy is referred to as ________.

catalog marketing

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. he points to advertising messages everywhere, from websites and emails and unwanted direct mail and catalogs to television commercials and product tie ins to billboards and store signs. from the description given, it can be concluded that Jeremy is concerned about

cultural pollution

_____ refers to marketing via the internet using company websites, online advertising and promotions, email marketing, online video, and blogs

digital marketing

Amazon.com and Expedia.com are best described as ________ that sell products and services directly to final buyers via the Internet.

e-tailers

AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility. This is an example of a(n) ________. A) event marketing program B) premium C) point-of-purchase promotion D) trade promotion E) price pack

event marketing program

The simplest way to enter a foreign market is through ________.

exporting

compared to standardized global marketing, adapted global marketing

modifies marketing strategies to meet local needs

How have social media tools most likely affected personal selling?

reducing the use of person to person selling efforts

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________.

unsustainable overconsumption

Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company's services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.

viral marketing

in which of the following cases is a firm employing omni channel retailing

wintgate retail sells its products through e-tailers and hundreds of physical superstores

the bread company promotes its brand-new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. in this case, the bread company's market entry strategy is referred to as

licensing

a country in South America as large reserves of copper and tin. mining forms the pillar of its economy. a major part of its revenue is generated from exporting these resources. this country is poor in many other ways. it is a good market for large equipment tools supplies and trucks. since there are many foreign residents in this country and a wealthy upper class, it is also a market for luxury goods. this country most likely has an ___ economy.

raw material exporting

___ are offers of a trial amount of a product

samples

Which aspect of niche online social networks makes the medium most appealing to marketers?

they cater to the needs of small communities of like minded people

which of the following is a disadvantage of using social media for marketing

they are largely user controlled

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.

adds value by giving consumers product information

critics claim that companies in the ___ industry are more likely to introduce planned streams of new products that make older models obsolete

consumer electronics

Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

corporate market ethics policy

In addition to joint ownership ventures in china, intel has made substantial outlays in its own manufacturing and research facilities there. this is an example of

direct investment

the process in which printed catalogs, brochures, samples, and dvddd are distributed to customers using highly selective mailing lists is known s

direct mail marketing

a toothbrush that costs ten cents got manufacture make cost $3.oo to buy. according to critics, this is

excessive markup

a freestanding insert in the Sunday newspaper for a local restaurant that contains a $5 off coupon for any meal over $20 is an example of a promotion targeted at

final buyers

many organizations no longer have a clearly defined home market. nor do they have home office staffs. instead multicultural managers operate out of facilities located all around the world, bringing diverse cultural perspectives to their brands and operations. they are truly

global organizations

A country's ________ shapes its product and service needs, income levels, and employment levels.

industrial structure

which of the following is most likely true about email marketing

it Is used by marketers to send highly targeted messages

which of the following is most likely true of team selling

it can unearth problems and provide solutions that no individual salesperson could

companies often form ___ ventures to merge their complementary strengths in developing a global marketing opportunity

joint ownership

a common criticsm of the marketing system is that intermediaries

mark up prices beyond their services

appliance maker whirlpool assigns individual teams of salespeople to big retail customers such as sears, lowes, Best Buy, and Home Depot. each whirlpool sales team aligns with the large customers buying team. whirlpool has most likely adopted a ___ sales force structure.

market

Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of ________.

nontarrif trade barriers

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. This information indicates that Trendy Teens is most likely to be criticized for ________.

perceived obsolescence

Fox Scully received an e-mail promoting a new financial services institution that offers surprisingly low mortgage rates. The e-mail simply asked customers to provide their address, date of birth, social security number, and current mortgage information in order to receive a free loan quote. Suspicious of the offer, Fox researched the company and discovered that the e-mail was a fraud. This is an example of ________.

phishing

Wisconsin Cheddar has introduced an aged jalapeno cheddar. Displays are set up at various retail cheese stores in the state and patrons are offered free samples as well as $2 off coupons. Which promotion tool is Wisconsin Cheddar most likely using?

point of purchase promotions

veggie delight, a leading manufacturer of frozen vegetarian burgers, has recently entered Middle East markets. based on its research, consumers in the Middle East prefer spicier burgers than in the us and other countries. so the company alters the ingredients to meet the local preferences. veggie delight is using a ____ strategy to market its product

product adaptation

a class action lawsuit was brought against a national burger chain charging that its food contributed to nationwide obesity epidemic. the suit was eventually dismissed, but critics continue to point out health dangers of many fast food menu items. from the description it can be concluded that these critics are concerned that the fast food industry is

selling harmful products

carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. carboi offers contribution packages for driving, flying, and home energy use. through carboi, consumers can pay some of the ___ costs of their private goods and services

social

the fastest growing sales trend is _____ that involves the use of online, mobile, and social media to engage customers, build stronger customer relationships, and augment sales performance

social selling

when a company makes marketing decisions considering consumers wants and interests, the company's requirements, and societys Long run interests, it is most likely practicing ___ marketing

societal

Chips of Joy, a leading chocolate chip cookie manufacturer, has decided to use the same marketing strategy approaches and marketing mix worldwide for all of its brands. The only change that will be made is language translation on the various packaging. Chips of Joy is using a(n) ________ marketing strategy.

standardized global

which of the following is an example of inbound telemarketing

sterns media advertises its services by sending letters to potential customers and prompting them to contact the firm through a toll free number

___means marketing a product in a foreign market without making any changes to the product

straight product extension

which type of economy consists mostly of house holds with very low family incomes

substinence

the ____ concept focuses on the future welfare of consumers and future company needs

sustainable marketing

a tax on imported product designed to raise revenue or protect domestic firms is referred to as a

tariff

a company that only sells one product line with customers in many locations would typically use a

territorial sales force structure