Marketing Final: Lecture 14

___________ is a relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors

social class

___________ is a group of people with shared values systems based on common life experiences and situations

subculture

___________ buying behavior is consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences

variety seeking

_______________ is the impact of the personal words and recommendations of trusted friends , associates, and other consumers on buying behavior

word of mouth influence

______________ is the mental process through which an individual passes from first hearing about an innovation to final adoption

adoption process

______________ is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set

alternative evaluation

__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

attitude

______________ is a descriptive thought that a person holds about something

belief

____________ is buyer discomfort caused by postpurchase conflict

cognitive dissonance

_____________ buying behavior is consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

complex

_____________ buyer behavior is the buying behavior of final consumers--individuals and house holds that buy goods and services for personal consumption

consumer

____________ is all the individuals and households that buy or acquire goods and services for personal consumption

consumer market

__________ is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

culture

___________ buying behavior is consumer buying behavior in situations characterized by high involvement but few perceived differences among brands

dissonance reducing

____________ is two or more people who interact to accomplish individual or mutual goals

group

___________ buying behavior is consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences

habitual

___________ is the stage of the buyer decision process in which the consumer is motivated to search for more information

information search

____________ is changes in an individual's behavior arising from experiences

learning

______________ is a person's pattern of living as expressed in his or her activities, interests, and opinions

lifestyle

_____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need

motive (drive)

_____________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need

need recognition

____________ is a good, service, or idea that is perceived by some potential customers as new

new product

___________ are online social communities--blogs, social, networking Web sites, and other online communities--where people socialize or exchange information and opinions

online social networks

______________ is a person within a reference group who because of special skills, knowledge, personality, or other characteristics, exerts social influence on others

opinion leader

_______________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world

perception

____________ is the unique psychological characteristics that distinguish a person or group

personality

_____________ is the stage of the buyer decision process in which consumer's take further action after purchase, based on their satisfaction or dissatisfaction

postpurchase behavior

___________ is the buyer's decision about which brand to purchase

purchase decision