Marketing Homework 5

core

A company must be able to focus on its __________ competencies as an opportunity to deliver new products to its customers

core

A marketing manager might use SWOT analysis to determine the firm's ___________ competencies that identify the internal strengths of the firm and can help it compete effectively in the market.

interest rate

At its most basic level, the __________ refers to the cost to the individual for borrowing money.

cohort

Consumers in a generational ___________ are a group of people in the same generation having similar purchase behaviors because they have shared experiences and are in the same stage of life.

Z

Generation __________ was born into a world full of electronic gadgets and digital technologies, such as the Internet and social networks; this generation is being raised by and has a lot in common with their Generation X parents

wellness

Health and ________ concerns have forced new advertising guidelines which require marketers to produce food in reasonably portioned sizes.

D and E

How do demographics affect the launching of a new product? A.) A product may be related to an emerging social trend; B.) a product's design is often restricted by laws and regulations; C.) a product may be seen as a better value economically; D.) a product may be for a specific gender; E.) a product may be targeted towards a specific age group of generational cohort

corporate partner

If a car company collaborated with a sheet metal supplier, the car company would be the supplier's _________

competitors

In the immediate environment it is critical that marketers understand their firm's _________ including their strength,s weaknesses, and likely reactions to the marketing activities that their own firm undertakes.

E

Macroenvironmental factors include all of the following elements except: A.) political attitudes; B.) technology; C.) cultural effects; D.) legislation and regulations; E.) the CEO's behavior

immediate

The __________ environment sits within the macroenvironment and is related to the elements of the industry in which the firm operates

B, C, and D

The political/regulatory environment consists of: A.) nonprofit organizations; B.) political parties; C.) laws and legislation; D.) government agencies

True

True or False: Currently firms have the technology to track an item from the moment it was manufactured until it is in the hands of the consumer

B, C, and D

What are some distinct characteristics that may be causing the increase in wealthy families? A.) Increases in spending at the mall; B.) Maturing of the general population; C.) Higher overall level of education; D.) Increase in dual-income households

A, B, and C

What are the immediate environmental factors that impact consumers? A.) The company; B.) The competitors; C.) Corporate partners; D.) the country culture

A and C

What do studies show about education? A.) Those who graduated with a high school diploma earn approximately $32.500; B.) Those who earn a bachelor's degree from college earn and annual salary of $42,000; C.) Those who did not graduate from high school earn an average annual salary of approximately $23,000; D.) Those who dropped out of high school earn an average salary of approximately $30,000

Consumers

When launching a new clothing line a company must primarily focus on the needs and wants of whom?

B and D

Which of the following are among the goals of value-based marketing? A.) Offer the lowest-priced merchandise; B.) Recognize consumers' needs and wants; C.) Focus on only sales and promotion; D.) Provide value to customers

A, C, and D

Which of the following are components of culture? A.) beliefs; B.) economic situation; C.) morals; D.) customs of a group of people; E.) demographics

A and B

Which of the following are examples of government legislation designed to protect the consumer? A.) Prohibition of false advertising; B.) Product safety standards; C.) Employee safety standards; D.) Free and unrestricted telemarketing activities; E.) Competitors cannot be under priced in order to drive them out of business

A and E

Which of the following demographic factors can help to predict consumer buying patterns? A.) Education attained; B.) Social behavior; C.) Hobbies; D.) Technology usage; E.) Income earned

Generation X

Which of the following generational cohorts consists of people born between 1965 and 1976?

housing market

Which of the following industries is most likely to suffer a downturn when interest rates rise?

The exchange rate has become less favorable to the US dollar

You planned a trip to Europe far in advance, and budgeted for the trip. When you get home, you find that the trip cost more than you were expecting. How might a change in the exchange rate between US dollars and the Euro account for this difference?

Green

_________ marketing involves a strategic effort by firms to supply customers with environmentally friendly merchandise

Regional

___________ culture is exemplified by the ways people within a particular geographic area refer to product categories differently from people in other areas of the country.

Demographics

_____________ are characteristics of human populations such as gender, race, and income.

inflation

_____________ refers to the persistent increase in the prices of goods and services