Marketing Mix
advertising
Outdoor___ includes billboards and signs.
telemarketing
Some consumers do not like__ because they would rather not be contacted at their homes.
rebate
Suppliers and manufacturers will often offer a(n)___ to customers who purchase their product.
marketing mix
The four elements of the ___ are product, distribution, price and promotion.
product mix
The___ of a business ins the different products and services it sells.
publicity
___ can be negative or positive depending on the media coverage
market share
A business's ___ will depend on the level of competition in its market.
sales promotions
In addition to advertising and publicity, a business can offer___ as a way to increase sales.
cost-based pricing
When a set percentage is used to determine a retail price, the pricing method used is ___
competition-based pricing
When you charge the same price, a slightly higher price, or a slightly lower price that a competitor, you are using___