Marketing Mix

advertising

Outdoor___ includes billboards and signs.

telemarketing

Some consumers do not like__ because they would rather not be contacted at their homes.

rebate

Suppliers and manufacturers will often offer a(n)___ to customers who purchase their product.

marketing mix

The four elements of the ___ are product, distribution, price and promotion.

product mix

The___ of a business ins the different products and services it sells.

publicity

___ can be negative or positive depending on the media coverage

market share

A business's ___ will depend on the level of competition in its market.

sales promotions

In addition to advertising and publicity, a business can offer___ as a way to increase sales.

cost-based pricing

When a set percentage is used to determine a retail price, the pricing method used is ___

competition-based pricing

When you charge the same price, a slightly higher price, or a slightly lower price that a competitor, you are using___