Marketing Module 1 Exam
Marketing is primarily concerned with engaging customers and secondarily with managing profitable customer relationships.
False
________ marketing is perhaps the fastest-growing marketing platform.
Mobile
________ are defined as states of felt deprivation.
Needs
Product, price, place, and promotion make up the elements of a firm's marketing mix.
True
The final step in the marketing process is ________.
capturing value from customers
Consumers' needs and wants are fulfilled through ________.
market offerings
Dividing a market into several sections of customers is known as ________.
market segmentation
According to the five-step model of the marketing process, the first step in marketing is ________.
understanding the marketplace and customer needs and wants
Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________.
consumers' existing wants
The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction is referred to as ________.
customer relationship management