Marketing Multiple Choice Practice Questions

Which of the following survey data collection methods does not allow questions to be clarifies for this respondent? A) telephone B) door to door C) internet and mail D) all of the above

C) internet and mail

Which of the following is not a Porter's Five Forces Model?

Competition

Selecting on small segment to target is a(n) _________ market targeting strategy.

Concentrated

Which of the following survey administration methods is best at generating quick findings. A) door to door interviews B) mail surveys C) both A and B D) Telephone interviews

D) Telephone interviews

Information collected from online databases on the Internet is an example of ______ data.

Secondary

Which marketing concept can most compromise the firm's ability to make profit because of operational costs may be higher?

The societal marketing concept.

When the size, purchasing power, and profiles of a market segment can be determined, it possesses the requirement of being ___.

measurable

In the Boston Consulting Group approach, which type of business or product line requires the least amount of promotion and produces substantial profits?

Cash Cows

Which of the following is true about strategic planning and marketing planning? A) they are often guided by the same information B)Strategic planning comes before marketing planning C)Strategic Planning always involves the development of the company mission D) A and B

D) A and B

Which of the following research methods does not allow for confidential data collection? A) Surveys B) Focus Groups C) One-on-one interviews D) None of the above

B) Focus Groups

Which of the follow is most essential to any definition of Marketing? A) the societal marking concept B) the marketing mix C) customer satisfaction and value D) making a sale

C) Customer satisfaction and value

Relationship marketing is an important concept because:

It is necessary for profitably to be accomplished.

If XFactor, the successful maker of fitness equipment for men, considered introducing a line of fitness equipment for women, the company would be considering ____.

Market development

Dell allows consumers to design their own computer on their web site. Which market segmentation strategy would this be categorized under?

Micro marketing/complete segmentation?

Which method could a marketing researcher use to obtain information that people are unwilling or unable to provide?

Observational Research

A firm needs to position for competitive advantage. When compared to overseas universities, UWI should seek to position itself to the Eastern Caribbean

People

What is a useful took for comparing the profitability of two industries?

Porter's Five Forces Model

The first two marketing concepts to be practiced in the history of marketing are:

The Production concept and the Product Concept

A market is

The actual and potential buyers of a good or service.

The set of marketing tools a firm uses to implement its marketing strategy is called the ______.

The marketing mix.

Typically, developing a strong position within several market segments creates more total sales than ______ marketing across all segments.

Undifferentiated

The product concept is appropriate:

When consumers expect and like rapid technological change.

In the strategic planning process, the SWOT analysis should come

after the PEST analysis.

Qualitative research uses a _______ number of responses .

small

Which of the following is not an element of the marketing microenvironment? A) A new law developed by government B) Financial publics C) Customers D) Suppliers

A) A new law developed by government

Which of the following marketing management orientations focuses primarily on cost reduction and availability? A) Production concept B) Product concept C) Selling concept D) Marketing concept

A) Production concept

In which of the following product categories would the Production concept be the most successful? A) toilet paper B) cars C) houses D) computers

A) toilet paper

When the company has the resources to develop a winning marketing mix for a segment, the segment is said to be _______.

Actionable

Herbal Essence has found that there are more persons who shampoo less than once per month that it was originally believed. In considering consumer behavior, Herbal Essence is applying which type of segmentation (base)?

Behavioural

Which of the following is not one of the challenges which marketers face today? A) Not for Profit Marketing B) Ethical concerns C) Brand Loyalty D) The changing global economy

C) Brand Loyalty

ABC Company has decided to use mail questionnaires to collect data. Management recognizes this method has all the following advantages EXCEPT which one? A) low cost per respondent B) more honest answers may given C) has an average response rate D) has no interviewer to bias responded' answers

C) has an average response rate

Barney Hopkins has compiled a list of things that make segments more attractive. Which of the following items should NOT be on the list? A) Realitive power of buyers B) lack of powerful suppliers to control prices C) few substitute products D) competition with superior resources

D) competition with superior resources

Through talking to numerous competitors at a regional trade show, you learn that most of them use the most popular base for segmenting markets. What is it?

Demographic

A marketing information system (MIS) consists of people and procedures to assess information needs, __________, and help decision makers analyst and use the information.

Develop the needed information

Which growth strategies/options is the the most risky for the company?

Diversification

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?

Income

Sunshine, the maker of cereals is running a promotion this week where you get their new Frosted Flakes brand is being given as a free gift when another box of Sunshine cereal is purchases. This is which type of market growth?

Market Penetration

Disney world offers package deals for families, whereas Bush Gardens theme park does not. Which value proposition should Disneyland use?

More for the same

Many firms make an effort to identify smaller, better-defined target groups by using ______.

Multiple segmentation bases.

Concerns about raw material inputs and the disposal of waste can be placed under which group of the macro-environmental factors?

Natural / Environment

Jiffy positions on the fact that their peanut butter contains more peanuts than any other brand. What is the Jiffy positioning strategy based on?

Product attributes

The Florida orange juice producers recognize that orange is nutritionally superior to many other beverages, and want to work together to promote sales. Therefore the should position on

Product class

Your marketing department is currently researching the personality types and lifestyles of your target marker. Which environment is being researched?

Psychographic

The real value of a company's marketing research and information systems lies in the ________.

Quality of customer insights it provides.

The marketing strategy is:

The Marketing Mix and The Target Mix