Marketing Quiz 6

A(n)___________ is a lasting evaluation of a person, object, or issue.

Attitude

Heuristics are used to help simplify the decision-making process. Which of the following is not a heuristic? Price Color Country of origin All of the above are heuristics

All of the above

Psychographics is categorizing consumers into groups by the similarities in each of the following except which one? All of the following are categories of psychographics. Activities Interests Opinions

All of the following

_________ views people as problem solvers who do more than passively react to associations between stimuli.

Cognitive learning theory

_________ is the process individuals or groups go through to select, purchase, or use goods, services, ideas, experiences.

Consumer behavior

The overall positive feeling, or attitude, a person has about a product after purchasing it is called___________.

Consumer satisfaction

The characteristics used to determine which product should be purchased are called __________.

Evaluative criteria

Country of origin is not a good heuristic when deciding what product to purchase.

False

Giving a child a spanking every time they do some bad is an example of classical conditioning.

False

Problem recognition occurs whenever the consumer sees a significant difference between his/her current state of affairs and their parent's current state of affairs.

False

Putting together a bicycle is an example of observational learning.

False

The expense of a product would not be an example of perceived risk to a consumer.

False

__________ is the part of the decision-making process in which the consumer checks his memory and surveys his environment to identify what options are out there that might solve his problem.

Information search

The continuum of "effort," in terms of consumer involvement, has each of the following levels except which one? Long-term decision making Habitual decision making Extended problem solving Limited problem solving

Long-term decision making

________ is an internal state that drives us to satisfy needs.

Motivation

Which of the following is the type of learning which occurs when people learn that their actions result in rewards or punishments? Classical conditioning Vicarious learning Cognitive learning Operant conditioning

Operant conditioning

________ is the process by which people select, organize, and interpret information from the outside world.

Perception

When consumers choose to pay attention to some stimuli but not to others, they are using what?

Perceptual selection

__________ is the set of unique psychological characteristics that consistently influences the way a person responds to situations in the environment.

Personality

The lowest level of Abraham Maslow's hierarchy of needs is which of the following?

Physiological needs

__________ occurs whenever the consumer sees a significant difference between his/her current state of affairs and some desired or ideal state.

Problem recognition

A(n) __________ is a set of people a consumer wants to please or imitate.

Reference group

Which of the following is not one of the patterns of living that determines a person's lifestyle? How people choose to spend their time. The number of advertisements a person sees. How people spend their money. How people spend their energy.

The number of advertisements a person sees.

The sense of __________ makes consumers responsive to marketing innovations that allow them to save time.

Time poverty

A subculture is a group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics.

True

Brand loyalty is the assumption that people buy from the same company over and over because they believe that the company makes superior products.

True

Exposure means that the stimuli must be within range of people's sensory receptors to be noticed.

True

Information search is the part of the decision making process in which the consumer checks memory and surveys his environment to identify what options are out there to solve his problem.

True

Learning is a change in behavior caused by information or experience.

True

Motivation is an internal state that drives us to satisfy needs.

True

Perception is the process by which people select, organize, and interpret information from the outside world.

True

Size or color of a product could be used as evaluative criteria when making a purchase.

True

The family life cycle is the stages through which family members pass as they grow older.

True

The process of purchasing a car would be an example of extended problem solving.

True

Which of the following would be an example of observational learning? Watching someone change a tire Changing a tire Programming a computer Writing a marketing plan

Watching someone change a tire