Marketing Quiz 6
A(n)___________ is a lasting evaluation of a person, object, or issue.
Attitude
Heuristics are used to help simplify the decision-making process. Which of the following is not a heuristic? Price Color Country of origin All of the above are heuristics
All of the above
Psychographics is categorizing consumers into groups by the similarities in each of the following except which one? All of the following are categories of psychographics. Activities Interests Opinions
All of the following
_________ views people as problem solvers who do more than passively react to associations between stimuli.
Cognitive learning theory
_________ is the process individuals or groups go through to select, purchase, or use goods, services, ideas, experiences.
Consumer behavior
The overall positive feeling, or attitude, a person has about a product after purchasing it is called___________.
Consumer satisfaction
The characteristics used to determine which product should be purchased are called __________.
Evaluative criteria
Country of origin is not a good heuristic when deciding what product to purchase.
False
Giving a child a spanking every time they do some bad is an example of classical conditioning.
False
Problem recognition occurs whenever the consumer sees a significant difference between his/her current state of affairs and their parent's current state of affairs.
False
Putting together a bicycle is an example of observational learning.
False
The expense of a product would not be an example of perceived risk to a consumer.
False
__________ is the part of the decision-making process in which the consumer checks his memory and surveys his environment to identify what options are out there that might solve his problem.
Information search
The continuum of "effort," in terms of consumer involvement, has each of the following levels except which one? Long-term decision making Habitual decision making Extended problem solving Limited problem solving
Long-term decision making
________ is an internal state that drives us to satisfy needs.
Motivation
Which of the following is the type of learning which occurs when people learn that their actions result in rewards or punishments? Classical conditioning Vicarious learning Cognitive learning Operant conditioning
Operant conditioning
________ is the process by which people select, organize, and interpret information from the outside world.
Perception
When consumers choose to pay attention to some stimuli but not to others, they are using what?
Perceptual selection
__________ is the set of unique psychological characteristics that consistently influences the way a person responds to situations in the environment.
Personality
The lowest level of Abraham Maslow's hierarchy of needs is which of the following?
Physiological needs
__________ occurs whenever the consumer sees a significant difference between his/her current state of affairs and some desired or ideal state.
Problem recognition
A(n) __________ is a set of people a consumer wants to please or imitate.
Reference group
Which of the following is not one of the patterns of living that determines a person's lifestyle? How people choose to spend their time. The number of advertisements a person sees. How people spend their money. How people spend their energy.
The number of advertisements a person sees.
The sense of __________ makes consumers responsive to marketing innovations that allow them to save time.
Time poverty
A subculture is a group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics.
True
Brand loyalty is the assumption that people buy from the same company over and over because they believe that the company makes superior products.
True
Exposure means that the stimuli must be within range of people's sensory receptors to be noticed.
True
Information search is the part of the decision making process in which the consumer checks memory and surveys his environment to identify what options are out there to solve his problem.
True
Learning is a change in behavior caused by information or experience.
True
Motivation is an internal state that drives us to satisfy needs.
True
Perception is the process by which people select, organize, and interpret information from the outside world.
True
Size or color of a product could be used as evaluative criteria when making a purchase.
True
The family life cycle is the stages through which family members pass as they grow older.
True
The process of purchasing a car would be an example of extended problem solving.
True
Which of the following would be an example of observational learning? Watching someone change a tire Changing a tire Programming a computer Writing a marketing plan
Watching someone change a tire