Marketing: References
Sponsorship
Fill 2019
Segmentation Def
Jobber 2004
Brand Resonance Pyramid
Keller 2013
Category of Services
Lovelock 2016
Brand Personality
Aaker 1997
Environmental Scanning
Albright
Branding Def
American Marketing Association
Ansoff's Matrix
Ansoff 1957
Theory of Planned Behaviour
Azjen 1991
Culture def
Baines 2019
Drivers of Going International
Baines 2019
Segmentation, Targeting and Positioning
Baines et al
3ps of Branding
Baines et al 2022
Digital Marketing defs
Baines et al 2022
Ethics in Digital Marketing
Baines et al 2022
Interaction Model of Communication
Baines et al 2022
Linear Model of Communication
Baines et al 2022
Market Entry
Baines et al 2022
Product Life Cycle
Golder 2010
Maslow's Hierachy of Needs
Maslow 1943
Brand Communities
Munis 2001
Social Media Listening
Newberry 2021
Porter's Five Forces
Porter 1980
Consumer Behavior Def
Solomon 2018
Ideal vs Actual self
Solomon 2018
Self- Concept def
Solomon 2018
Omnichannel Retailing
Verhoef 2021
Promotion
Baines et al 2022
Retailing Def
Baines et al 2022
Two Step Model of Communication
Baines et al 2022
Consumer Proposition Acquisition
Baines et al, 2022
PESTLE
Baines et al, 2022
New Product Development
Baker 2007
Brand Archetypes
Bechter 2016
What we posses is part of who we are
Bell 1988
Retail Atmospherics
Bitner 1992
Servicescape
Bitner 1992
Product Def
Dibb 2012
Consumer tripes and Neo Tribalism
Goulding 2013
BCG Matrix
Henderson 1970
Sustainability Stakeholders
Kemper 2017
Sustainability Marketing
Kemper 2019
Activism, woke washing, consumer consciousness, ethics
Kemper 2020
Pricing Psychology
Kolenda (2022)
Marketing Strategy
Kotler
Price Quality Matrix
Kotler 1969
Product Levels - aug, actual, core
Kotler 2014
Service Characteristics (intangibility, perishability, variability, inseparability, lack of ownership)
Lovelock 2016
Service Def
Lovelock 2016
Process of Diffusion
Rogers 1962
Service Dominant Logic (using service like features to add value)
Vargo 2004
