Marketing: References

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Sponsorship

Fill 2019

Segmentation Def

Jobber 2004

Brand Resonance Pyramid

Keller 2013

Category of Services

Lovelock 2016

Brand Personality

Aaker 1997

Environmental Scanning

Albright

Branding Def

American Marketing Association

Ansoff's Matrix

Ansoff 1957

Theory of Planned Behaviour

Azjen 1991

Culture def

Baines 2019

Drivers of Going International

Baines 2019

Segmentation, Targeting and Positioning

Baines et al

3ps of Branding

Baines et al 2022

Digital Marketing defs

Baines et al 2022

Ethics in Digital Marketing

Baines et al 2022

Interaction Model of Communication

Baines et al 2022

Linear Model of Communication

Baines et al 2022

Market Entry

Baines et al 2022

Product Life Cycle

Golder 2010

Maslow's Hierachy of Needs

Maslow 1943

Brand Communities

Munis 2001

Social Media Listening

Newberry 2021

Porter's Five Forces

Porter 1980

Consumer Behavior Def

Solomon 2018

Ideal vs Actual self

Solomon 2018

Self- Concept def

Solomon 2018

Omnichannel Retailing

Verhoef 2021

Promotion

Baines et al 2022

Retailing Def

Baines et al 2022

Two Step Model of Communication

Baines et al 2022

Consumer Proposition Acquisition

Baines et al, 2022

PESTLE

Baines et al, 2022

New Product Development

Baker 2007

Brand Archetypes

Bechter 2016

What we posses is part of who we are

Bell 1988

Retail Atmospherics

Bitner 1992

Servicescape

Bitner 1992

Product Def

Dibb 2012

Consumer tripes and Neo Tribalism

Goulding 2013

BCG Matrix

Henderson 1970

Sustainability Stakeholders

Kemper 2017

Sustainability Marketing

Kemper 2019

Activism, woke washing, consumer consciousness, ethics

Kemper 2020

Pricing Psychology

Kolenda (2022)

Marketing Strategy

Kotler

Price Quality Matrix

Kotler 1969

Product Levels - aug, actual, core

Kotler 2014

Service Characteristics (intangibility, perishability, variability, inseparability, lack of ownership)

Lovelock 2016

Service Def

Lovelock 2016

Process of Diffusion

Rogers 1962

Service Dominant Logic (using service like features to add value)

Vargo 2004


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