Marketing Research: CH 4- "Using Secondary Data & Online Information"

Standardized Information is especially useful in b_______________ marketing

business

When e_____________ secondary data you need to answer 5 key questions!

evaluating

Advantages of Standardized Services is the e___________advantage, and its proven processes.

experience

Psychographic profiles can also be provided by research f______.

firms

The disadvantages of secondary data is that it may be i__________________ with your needs and you may desire a different geographical area then they used.

incompatible

The advantages of secondary data is that it's quick to obtain, i_______________ compared to primary data and generally widely available.

inexpensive

3. What i________________ was collected? It may not be accurately represented.

information

Types of secondary data include, sales records, i_____________ and more

invoices

Proximity operators: are adjoining words, truncation and nesting are l___________ but also useful.

limiting

Standardized Information uses many systems to support decisions and help m____________ vast information produced.

manage

Text mining is when firms collect data from m_______ and in doing so they must do so ethical as there are legal issues on use of these data.

media

Lo3: Discover how to find secondary data, including o__________ information bases.

online

Standardized Information measures p________________ effectiveness and track video and book sales.

promotional

Diaries were the traditional method to record p__________ or document media habits but fewer consumers participate now in that.

purchases

1. What was p__________ of study? It may reflect biased interest, they might have been "proving" something

purpose

Also Syndicated Data is q______, and its current data.

quick

Wikipedia is only good if you go to their r______________ section and use those and not the actually article entry.

references

Truncation allows the r____ of the word to be submitted retrieving all words beginning with that root with ???

root

Internal Databases is a collection of data and information like records on customers, s__________ , products...

suppliers

A type of standardized Information is s_______________ Data: and has a standard format for subscribers.

syndicated

Applications of Standardized Information includes Conducting market t_____________, scanning studies track purchase patterns.

tracking

Nesting is a technique that indicates the o________ in which a search is to be carried out first ( )

order

External Secondary Data are data that have been collected from o_________ the firm.

outside

Analysis p______________ is when you've looked at too much information, information overload.

paralysis

Secondary data is information p______________ gathered by someone other than the researcher and/or for some purpose other than the research project at hand.

previously

Syndicated Data may examine appeal of performers for instance: -Nielsen provides data on TV viewing using Standardized Data and a standardized p_________.

process

External Secondary Data are published sources from libraries, trade or professional a_______________ whether it be in print or online.

associations

Lo2: Discuss advantages and disadvantages of secondary d_____ .

data

Another disadvantages of secondary data is that the measurement unit might m____________ what you need.

mismatch

Nielsen tracks s___________ data for sales in that consumer's record household consumption.

scanning

Internal Secondary Data is a Classification of S_________________ Data.

secondary

The Advantages a of Syndicated Data is that cost is s________ across many firms and data is of high quality.

shared

Various a___________________ of Standardized Information exist like consumer attitudes, opinion polls, emerging social and political issues.

Applications

2. W___ collected the information? Check competence of firm and the methodology used.

Who

Standardized Information is defining market segments and these segments are defined by a_____________, such as age.

attributes

Applications of Standardized Information is gained when retail store a_______ and track sales.

audits

Step 5: If you're still unhappy, consult an a_____________ as there may be individuals who specialize in the topic.

authority

It's a specific process to profile e.g. Neighbourhoods and ensures c_________________ measured data.

consistently

Disadvantages of Syndicated Data is that buyers have little c_______________ and data is not customized and it often requires a long-term contract.

control

Limiting limits the search of database records to those that meet specific c____________ with advance search.

criteria

Disadvantages of Standardized Services are there's little c_____________________, and it may not fit the situation you're testing for.

customization

The household income only you get per capita or the class d________________ are unusable. There might be different categories for income or the outdated data may not be useful.

definitions

Statistics Canada offers much data and d_______________ data is particularly valuable.

demographic

The most significant d_______________ groups for decades has been the Baby Boomers, Gen xers and Gen yers.

demographic

http://www.environicsanalytics.ca/prizm5 is a great website for looking up neighborhood d____________________.

demographics

Step 6: Report your results and it's important to report back, and d_____________ properly. (You can check with the rubric Maria provides.)

document

Field searching is a search by one or more fields which may be more e__________, e.g. title of field.

efficient

Online Search Strategies [steps 4, 5, 6] Step 4: Compile and e_____________ your findings. You may need additional resources, help.

evaluate

Secondary Data is f___, easy access via Internet and virtually always a part of research projects

fast

Internal databases are compiled by the f____ and customer relationship management uses them extensively

firm

When they comb through a database it is data m________ which refers to seeking trends or patterns.

mining

Standardized Information view how product performs at retailers and it m______________ media and promotions.

monitors

Lo1: Classify types of s___________________ data and demonstrate their uses.

secondary

Marketing researchers have identified certain demographic and psychographic groups as market segments that they tend to make s___________ purchases, have similar attitudes, and have similar media habits.

similar

Primary data are information that is developed or gathered by the researcher s_______________ for the research project at hand

specifically

Lo4: Examine sources of external secondary data, including s__________________ information sources.

standardized

Internal Secondary Data can be part of firm's marketing information s_____________ especially databases which tend to have extensive customer information.

system

Internal Secondary Data are data that have been collected w_________ the firm.

within