marketing research test

Primary search collects data for

The research project at hand

Which of the following is a true statement about the steps of marketing research process

The steps in the marketing research must follow certain order and then come eliminated

which of the following is a true statement about external data

They can cost money to obtain

Why is businesses use exploratory research

To defined the reason for research

How could a business use marketing research data it has gathered about the average age, income, education level, and spending patterns of area consumers

To develop a profile of typical customers

Data collection method usually takes place online

Tracking

And advantage of using primary data in the marketing research product is that they are

Usually more up-to-date than secondary data

Personal interviews are often used as a data collection method when researchers

Want to explore a certain subject

the observation method of collecting marketing research data involves

Watching what customers do

Which of the following is a reason that markers conduct qualitative research

You create hypothesis for future research

I miss his owner marked down and want to products in order to sell them but customer still didn't buy them. Marketing research might have been used in the situation to Protect the business from

financial loss

Which of the following is the manager primary search

specific

Which data collection method, uses questionnaires as a research

surveys

Which of the following is a true statement regarding focus groups

they usually include 6 to 12 responsive

Which of the following is the most important reason for creating a written plan for marketing research project

to keep project on track

One problem researchers might have with surveys is

Difficult finding willing respondents

Purchase laboratory is the toll for which data collection method

Experiments

Qualitative data are

Factual

and example of internal source of marketing research data is

Financial statements

Predictive researchers used by businesses when they need

Forecast future business development

Which of the following is a disadvantage of secondary search

It is not customers for the research needs

Which of the following is an sample of qualitative data

It was so hot at the baseball game

What is the main disadvantage of conducting primary search

It's costly to carry out

Which of the following is advantage of his the Internet for data collection

It's easier to find willing respondents

how was the primary search different now than it was in the past

It's more fordable

the observation method of data collection can be difficult to conduct because

It's practical for certain activities

Which of the following is a true statement about quantitive research

It's questions are highly distracted

Which is fine it's in advantage of secondary search

It's quick

One reason that markers conduct secondary research is

Learn more about specific industry

And eventually using secondary data in the marketing research product is that they are

Less expensive to collecting primary data

When all the data in the marketing research project has been collected and analyzed the next step for a researcher is

Make recommendations based on the findings

why is it important for marketing research to objective

So the data gathered are not influenced by researchers options

Which is fine as a disadvantage of focus group method for data collection

Strong personalities take over the group

Which of the following is the most popular data collection

Survey

Which of the following is example of quantitive data

Tara graduated first in her class

Which of the following is a true statement regarding personal interviews

Tend to be more accurate and reliable

Which is an example of experimental study

Test marketing a product

Versus with its own marketing research department is most likely to use outside marketing research when

The business needs more research than the department can handle

Which the following is a example of secondary data

The information of the sales invoice

which iPhone is most likely to affect amount of data that Will be collected in a marketing research project

The method of data analysis To be used

Qualitative data are

descriptive

What's the following is an sample of quantitive data

sells of this particular model has fallen 13% and lashed year

Which is phone is essential to all marketing research

Accuracy

Secondary research is cost effective for monsters because the data

Already exist

Which is nice example of external data

An article written by industry expert

Which iPhone is it example of internal data

Cash registers receipt

Focus groups are useful data collection tool because

Generate in-depth discussion

The marketer is having difficulty finding dad about a competitor because the competitors financial records have not been made public. Which disadvantage of Marty research does this situation or straight

I can be time-consuming

Which of the following is a reason for markers choose to outsource marketing research

I marketing research firm can make the research anonymous

Qualitative data collection can be limited because

Includes a very small portion of target market

markers off and conduct primary research wouldn't secondary research

Isn't completely enough

Martin you should use multiple methods of data collection because

It creates more reliable results

Is market research use just buy a large business

No it's used by businesses and organizations of all sizes

Markers look for internal data in

Organizations information system

Which method of data collection allows researchers to determine cause and effect

cExperiment

The following is the most significant reason why marketing research is important to businesses

contributes to the businesses success

Which of the following is a tool used in the tracking method of data

customers loyalty cards

Which iPhone is a true statement about qualitative research

it's conducted during the short timeframe

Which method of data collection allows researchers to gather information about customers in a natural

observation

Script of research is a type of marketing research that is used by businesses when I need to

obtain specific data related to the businesses situation