Marketing test 1 questions

You have to have these 3 to be in the market for it

ability, willingness, and authority

The director of marketing for 3M tapes tells the rest of the management team, "When it comes to our transparent packaging tape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." This strategy indicates that the packaging tape unit falls into which one of the following classifications?

cash cow because you are pulling money

Mark goes to a vending machine, deposits $1.00, and receives a Sprite. Which one of the following aspects of the definition of marketing is illustrated here? a) Production conception b) Satisfaction of organizational goals c) Distribution of ideas d) Product planning e) Exchange

exchange

MADD is a group that works to change attitudes and laws about drunk driving. MADD product market is..

ideas

in terms of the product market matrix _________ involves selling products to present customers without changing the product

market penetration

(scott) Which of the following would not be a customer benefit considered in his determination of these products values

monetary price

(Delta Comp Corp) in this case, a change in the _______ variable caused changes in the _________ variable of the marketing mix

product and promotion

Sunny D is aimed at mothers with children under the age of 12, Mothers represent Sunny Ds..

target market