marketing test 2

In the customer perspective, commercial sources such as advertising and sales people are more reliable than personal and public information sources.

False

Suppliers are firms that help the company to promote, sell, and distribute its goods to final buyers.

False

The family remains the least important consumer-buying organization in American society.

False

The microenvironment consists of demographic, lifestyle, psychographic, economic, natural, and technological forces.

False

The stages through which families pass as they mature over time are referred to by marketers as the:

Family life cycle

Which of the following is NOT a component of Psychological factor?

Life styles

The ________________ consists of the larger societal forces that affect the whole microenvironment.

Macroenvironment

Which of the following is (are) part of the company's microenvironment?

All of the above

Which of the following statements is NOT true about consumer behavior affected by social factor?

Consumers will purchase different travel packages depending on their lifestyle.

_________________ is the study of human populations in terms of size, density, location, age, gender, and other statistics.

Demography

Customers must go through each step in the buyer decision process in order to reach their purchase decision.

False

The _______________ consists of the forces close to the company that affect its ability to serve its customers.

Microenvironment

Which of the following is a component(s) of personal factor?

Occupation and Life Styles

A(n) ________________ consists of the activities a person who is expected to perform according to the person(s) around him or her.

Role

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called:

Social classes

Each culture contains small groups of people with shared value systems based upon common situations and experiences. These groups are called:

Subcultures

Which of the following is not part of the macroenvironmental forces?

Supplier forces

Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

True

The macroenvironment consists of the larger societal forces including demographic, economic, natural, technological, political, and cultural forces.

True

The microenvironment consists of the forces close to the company, such as the company itself, suppliers, customer markets, competitors, and public.

True