Marketing test 4 chapter 4

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its customers?

It can protect the privacy of personal information collected on its website.

How might Starbucks ensure that it behaves in a socially responsible way toward members of its supply chain?

It can purchase coffee beans from suppliers who pay coffee growers a fair price.

Darwin's company is facing a difficult ethical issue. The firm has identified the various stakeholders and their issues and gathered the available data. Everyone with an interest in the issue has engaged in brainstorming and evaluating alternatives. Management reviewed and refined the alternatives. It should now choose the course of action that

seems best after weighing the concerns of all stakeholders.

New real estate disclosure regulations require sellers and their agents to tell prospective buyers about any existing problems with the property. Previously, they were expected only to answer buyers' questions. The new regulation addressed the marketing ethics problem of

withholding information.

Marketing ethics refers to the moral or ethical dilemmas that might arise in a business setting, according to various moral and ethical principles that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.

False

One way in which conscious marketing differs from corporate social responsibility (CSR) is that CSR takes a holistic, ecosystem view of business as a complex, adaptive system.

False

When Walmart pressured its vendors to supply it with environmentally friendly merchandise with labels to prove it, this most relates to the concept of sustainability.

True

All of the following are questions posed in the ethical decision-making metric except

Will this action help advance my career?

Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical decision-making metric, Alicia will a) evaluate the alternative using a series of questions. b) consider the profit potential first; then explore the vague tests in the metric. c) not worry about the children; their parents are likely to make the buying decision, and they should be able to decide for themselves. d) ignore the metric as unworkable, since the campaign might pass some of the tests and fail others. e) consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision-making process.

a) evaluate the alternative using a series of questions.

In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the

admired observer test

After a firm has identified the various stakeholders and their issues and gathered available data related to an ethical decision-making situation, ________ should engage in brainstorming and evaluating alternatives.

all parties relevant to the decision

Compared to the average company, firms with strong ethical climates tend to

be more socially responsible.

Courses of action such as halting the market research project, making responses anonymous, and instituting training on the AMA Code of Ethics for all researchers would be identified during the ________ stage.

brainstorming

Which of the following statements regarding conscious marketing is correct? a) It sees limited overlap between the business and society, and between business and the planet. b) It is often grafted on to traditional business model, usually as a separate department or part of PR. c) It recognizes that business is a subset of society, and that society is a subset of the planet. d) It is independent of corporate purpose or culture. e) It reflects a mechanistic view of business.

c) It recognizes that business is a subset of society, and that society is a subset of the planet.

All of the following are included in the decision-making metric except a) the admired observer test b) the publicity test c) the likability test d) the transparency test e) the moral mentor test

c) the likability test

When companies embrace ________, they appeal not only to their shareholders but also to all of their key stakeholders.

conscious marketing

When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process?

control phase

Business ethics is concerned with all of the following except a) moral and ethical principles that might arise in a business setting. b) any special duties or obligations that apply to persons engaged in commerce. c) distinguishing between ethical decisions that arise in a business setting. d) societal issues such as the sale of products or services that may damage the environment e) distinguishing between moral decisions in a business setting.

d) societal issues such as the sale of products or services that may damage the environment

Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, the primary stakeholders are the

employees.

Corporate social responsibility refers to the coordinated actions of government organizations to address the ethical, social, and environmental impacts of business operations.

false

Tipco Computer Company decided to market its tablet computers to preschoolers, even though the tablets were better suited for much older children. This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

false

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its employees?

it can ensure that pay practices are fair at all levels of the company

When making decisions, managers often have to decide between doing what is beneficial for them (and possibly the firm) in the short run, and doing what is right and beneficial for the firm and for society in the long run. To address this conflict, a firm

must align the short-term goals of each employee with the long-term, overriding goals of the firm.

In the ________ stage, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

planning

Marketers that include ethical policies and standards in the firm's mission or vision statements are introducing these concepts at which stage of the strategic marketing planning process?

planning phase