marketing videos 2

The container's journey from source to store is a long one. Typically the goods are stuffed in a distribution center somewhere in China - in this case we'll say the Guangdong province. Then from Guangdong to the port of Hong Kong, for example, that transport is done by one of three ways: Select all that apply - over the road via truck - via rail - via smaller vessels through a river - via bicycle - via airplane Then it arrives to the Hong Kong port. Typically between 4,000 containers to about 9,000 are loaded at the Hong Kong port, then the vessel leaves Hong Kong to the port of L.A., for example.

- over the road via truck - via rail - via smaller vessels through a river

______________________ is an ideal place for counterfeiters. To the local officials, they are positive economic assets because they: (check all that apply) - produce jobs - create revenue - pay taxes - pay local officials dividends (bribes) - are just darn nice people

China all but "are just darn nice people"

In 1902, Orator Woodward [the owner of Jell-O] rolled out the first national _____________ __________________________.

ad campaign

It's far too simple to say that buying a knock-off bag lead to the deaths [from fake pharmaceuticals] in Panama. But... (check all that apply) - the supply chain - the brand of corruption - the forces involved ...are the same

all of the above

If consumers want to fight back, they need to shop smart. They should: (check all that apply) - Buy from reputable stores with good return policies. - Be suspicious of unbelievably cheap products. - Think twice about buying products whose prices are too good to be true. [Be personally responsible.]

all of the above (?)

Analytical CRM systems provide business intelligence by: - collecting customer data and transaction histories - ________________________________________________________ the data - and then using the information to make solid business and customer-focused decisions.

analyzing and interpreting

It [canned food] became something that allowed civilization to do things other than forage for food. So, the preservation of food in a safe manner allowed them to begin to do other things, and that was really the beginning of industrialization. In the decades that followed, _____________________________ caused the tin can to flourish.

automation

It was, in fact, the invention of what advertisers call _____________________, getting customers to connect a product with quality or reassurance so they'll keep buying.

branding

One product frequently linked to terror groups is _________________________.

cigarettes

Two-thirds of the food served to the soldiers in the Second World War was canned food. And then they came home and dispersed and the result was that they had a real _____________________ in canned food. In the postwar era, food in a can became _______________________________________, and propelled the industry forward.

confidence

The CRM system relies on a _______________________________________ that makes customer data available throughout the various functional areas of the organization.

data warehouse

The bowl of corn flakes utterly changed the American marketplace, and all because Americans just wanted to ______________________________.

eat right

The dark side of illicit trade stretches far beyond the manufacture of designer bags. A far deadlier type of production is _______________________________________.

fake pharmaceuticals

By 1920, __________________________________ was the biggest business in America; bigger than cars and bigger than steel. And cereal lead the way.

food processing

The economic dangers posed by counterfeits are only part of the threat. Fakes also carry serious _________________ and ____________________ risks.

health and safety risks

With ____________________________________ demonstrating the revolutionary seal at Tupperware parties, sales skyrocketed

housewives

According to U.N. figures, _________________________________ is a $30 billion dollar a year enterprise, and the fastest-growing sector of the illicit economy.

human trafficking

The science behind a genuine product is known as ______________________________... To simply copy intellectual property is stealing. True or False?

intellectual property, true

Containers are designed to hold up to 20 tons of goods. And they can be carried by three different modes of transportation. Without this ___________________ system capability, international commerce as we know it would be almost impossible.

intermodal

No matter where corn grows, adaptation and versatility have made it for some, the 21st century's gold. That's partly because ________________________________________. You'll find corn in over 400 non-food items, from adhesives to explosives. There are a huge number of uses. And what a lot of people don't understand is in terms of starch, there's more starch used in consumer goods, what we call _____________________ _________________________________, than there is as food.

it's not just for food, bio-based products

In 1926, America's first radio ________________ ever was written and broadcast for Wheaties. Seven years later, Wheaties informed the public it was now the "Breakfast of Champions" and invented the ______________________ ________________________.

jingle

The 2nd World War spurred a giant surge in research into nutrition, preservation and ______________________________ of food.

mass production

But the combination of freezer and ______________________ put frozen food on the table once again.

microwave

Tupperware and other container manufacturers needed to develop new technology in the late 1970s when the ________________________________________ entered the kitchen.

microwave oven

Both SPAM and Jell-O are American originals and were created by risk-taking gamblers and basement experimenters, and they're still around today because they share the same beloved American flavor: ________________________.

nostalgia

________________________ CRM supports front office operations that deal with customer interactions.

operational

Extravagant promises were commonplace. If they couldn't get you to buy with promises, they brought presents for your kids. In 1911, Kellogg offered the very first ____________ inside a box of corn flakes.

premium

Milton Hershey's whole caramel business was based on selling a lot of a product at a small ____________________________________. So you have to sell a lot of it.

profit margin

Even though Twinkies are among the most popular items to put into time capsules, Twinkies do not have an infinite __________________________. They have to sell within two weeks, or out they go.

shelf life

In the 1980s, frozen food fell out of fashion, condemned as flavorless and unappealing, after giant leaps in the _________________________________________ introduced a huge new range of fresh food to American markets.

shipping business

More than handbags or watches, _____________________ are the most counterfeited product in the world today.

shoes

The production process from planting a seed of corn to making PLA [a.k.a. "corn plastic" or "bioplastic"] is a much __________________________________________ than oil-based plastics.

smaller environmental foot print

How do goods from China get to stores in the United States? In the transport industry's ubiquitous _______________________.

standard shipping containers

Today's corrugated boxes are _________________________ and use less paper than cardboard boxes.

stronger

_______________________ [a.k.a. cyberspace] has made the link between the consumer and the counterfeiter a much shorter path.

the internet

Bioplastic costs about the same to produce as petroleum-based plastics, but bioplastic decomposes much faster [when composted properly]. True or False?

true

The name SPAM came about as the result of a drinking game. TRUE or FALSE?

true

We think of plastic as a petroleum-based product, but corn will do the job, too. [i.e. plastic products can be made out of corn] True or False?

true

The profit margin for dealers [of counterfeit goods] is greater than for any other illegal business. True or False? Surprisingly, when counterfeiters are caught, the penalties are ___________________. But it's a rotten deal for the rest of us. Counterfeiting leaches money from almost every part of our economy. And when money is lost by companies or the government, ____________________________________.

true minimal jobs get cut

China is only the nexus of this activity because of great demand from overseas. So, the problem is not China. The problem is the _________________________ for counterfeit.

world demand

Can CRM be useful for managing and growing relationships with physicians?

yes