Marketplace
Which firm opened the most new stores between Q4 and Q5?
All same -Parthenon
Which firm had the largest number of stores in Q5?
All same so put Parthenon
As a percent of revenues, did your advertising expenses increase or decrease between Q4 and 05?
Decrease
How many lost sales (stock outs) did your firm have in Q5? Please answer in number of units.
0
What was your net income in Q5? Enter the amount excluding commas or the currency sign, ex. 100000. If negative, be sure to enter a negative sign in front of the number.
1,085,659
What percentage of market share did your firm have in your secondary target segment? Enter the number without the percent symbol, ex. 33.
22
What percentage of market share did your firm have in your primary target segment? Enter the number without the percent symbol, ex. 33.
29
What was your firm's total revenue in Q5? Enter the amount excluding commas or the currency sign
7,260,158
What was the average per unit production cost for your firm's most profitable brand? Enter an amount excluding commas or currency sign, ex. 1200.
708
Which of your ads achieved the highest average position in paid search engine marketing?
All Premiums are 1
Did your gross profit margin increase or decrease between Q4 and 05?
Increase
Which segment generated the largest demand for your firm?
Mountain
Which of your stores generated the largest demand?
New York City
Which of your brands was the least profitable for your company?
Olympus Base
Which brand created the most demand for your company?
Olympus Prem 2
Which of your brands contributed the most to the profitability of your firm in Q5?
Olympus Prem 2
By this point in the life of your company, all of the brands that your firm actively sells should be profitable. In other words, all of your brands should make a positive contribution on your brand profitability report. If this was not true in Q5, it was a weakness. Was this a strength or weakness for your company in 05?
Strength
Which firm reduced their average price the most between 04 and Q5?
Volunteer Bikes
Which firm will employ the most sales and service people in their brick and mortar sales outlets?
Volunteer Bikes
Our ability to compete on brand performance in our secondary target segment (as indicated by having the best or second best rated brand in the segment) was a..
W
Our ability to compete on brand selection (as indicated by your firm offering more brands than the average for the industry) was a.
W
Our ability to compete on brand selection (as indicated by your firm offering more brands than the average for the industry) will be a...
W
Our ability to offer after-sale customer support (as indicated by whether you employed more or less service people than the market average) was a..
W
Our willingness to promote our products through Internet marketing (as indicated by your total Internet marketing spending in Q5 relative to the market average) will be a...
W
Our willingness to promote our products to the marketplace (as indicated by your total advertising spending in Q5 relative to the market average) will be a...
W
Our willingness to promote our products to the marketplace (as indicated by your total advertising spending relative to the industry average) was a...
W
Your ability to produce in large quantities is determined by the size of your fixed capacity. Compared to the average for all competitors, your fixed capacity in Q5 was a...
W
Did the brand which created the most profit for the company also receive the largest number of advertisements?
Yes
In Q5, did the segment which created the largest demand also have the largest number of salespeople devoted to it?
Yes
Looking to 06 results, what do you predict? Will all of your brands be profitable?
Yes
Was your most demanded brand also your most profitable (in terms of profit dollars) of all of your brands?
Yes
Consider the brand with the largest number of stock outs. Try to recall the average price at which you sold this brand in 05. How much revenue was lost by these stock outs?
o
Which firm will have the lowest average sales price across all brands?
Road Riders
Compared to the industry average, our gross profit margin was a.
S
Compared to the industry average, our gross profit margin will be a...
S
Our ability to achieve the first or second position in our primary target market in paid search engine marketing was a
S
Our ability to compete on brand performance in our primary target segment (as indicated by having the best or second best rated brand in the segment) was a...
S
Our ability to generate demand compared to the industry average was a..
S
Our ability to generate demand compared to the industry average will be a...
S
Our aggressiveness in attacking new markets (as indicated by the number of new stores you opened relative to the average number opened by all competitors) was a.
S
Our aggressiveness in hiring new sales representatives (as indicated by the total number of brick and mortar sales people in your firm in Q5 relative to the market average) will be a...
S
Our aggressiveness in hiring new sales representatives (as indicated by the total number of brick and mortar sales people in your firm relative to the market average) was a.
S
Our average per unit cost of production compared to the market average was a...
S
Our average per unit cost of production in Q5 relative to the market average will be a...
S
Our capacity to sell to potential customers in our primary target segment (as indicated by the total number of sales people dedicated to your primary target segment relative to the market average) was a..
S
The satisfaction of our sales people with our compensation package as compared to the average satisfaction for all firms was a..
S
Consider all of the brands that appeal to your primary segment (brand judgment = 68 or greater). Which firm had the lowest price among this set of brands?
Road Riders
Which firm had the highest average sales price across all brands?
Bike World
Which firm had the largest improvement in financial performance on the balanced scorecard from Q4 to Q5?
Bike World
Which firm had the largest increase in total advertising expenditures between Q4 and Q5?
Bike World
Which firm made the largest increase in fixed capacity between Q4 and Q5?
Bike World
Which firm spent the most on advertising in Q5?
Bike World
Which firm do you think had the lowest average per unit production cost?
Road Riders
Which firm had created the largest number of active web pages in Q5?
Road Riders
Which firm had the largest increase in sales force satisfaction with its compensation package between Q4 and Q5?
Road Riders
Which firm had the lowest average sales price across all brands?
Road Riders
Which firm made the largest increase in the number of active web pages between Q4 and 05?
Road Riders
Which firm will have created the largest number of active web pages in Q6?
Road Riders
Which firm had the highest ad judgment in your primary target segment?
Parthenon
Which firm had the highest brand rating in your primary target segment?
Parthenon
Which firm had the highest growth in total demand in units between Q4 and 05?
Parthenon
Which firm had the largest increase in paid search engine marketing expenditures between Q4 and Q5?
Parthenon
Which firm made the largest increase in its brick and mortar sales force between 04 and Q5? Include both sales and service people in the count. between
Parthenon
Which firm spent the most on paid search engine marketing in 05?
Parthenon
Which firm will have the highest ad judgment in your primary target segment?
Parthenon
Which firm will have the highest brand rating in your primary target segment?
Parthenon
Which firm will have the highest financial performance score on the Q6 balanced scorecard?
Parthenon
Which firm will spend the most on paid search engine marketing in Q6?
Parthenon
Suppose an outside marketing person was to look at your income statement for Q5. Would this person conclude that you are using a push or a pull strategy? Firms that employ a push strategy tend to favor the use of sales people. Firms that employ a pull strategy tend to favor advertising.
Push strategy
Which firm had the highest financial performance score on the Q5 balanced scorecard?
RYDE
Which firm will have the greatest fixed capacity in Q6?
RYDE
