MC Email Specialist

Northern Trail Outfitters has a large and important email announcing its semi-annual sale. They want to determine, out of two versions of the email against a sample population, which email version gets the most clicks. The winning email will be sent to the remainder of the audience. In which two ways could this be accomplished. Choose 2 answers A. A/B Testing B. Audience Builder C. Automation Studio D. Journey Builder

A. A/B Testing

Which send configurations/types require an "approved" status prior to the email being permitted to be sent? (Choose 3) A. A/B Tests B. Test Sends C. Send Previews D. Triggered Sends E. Scheduled Sends

A. A/B Tests D. Triggered Sends E. Scheduled Sends

A marketing team would like the "From Name" of a monthly promotional email send to be mapped to a specific marketing cloud user. Which feature would allow them to accomplish this task? A. Sender profile B. CAN-SPAM classification C. Delivery Profile D. Content Information

A. Sender profile

Northern Trail Outfitters uses Automation Studio to import their Master Subscriber list. They want to enable their regional marketers to refresh their subscribers from the Master Subscriber list prior to each send. Their regional marketers are not technical and prefer to avoid writing code. Which Automation Studio activity should be recommended? A. Data Extract B. SQL Query C. Filter Activity D. Script Activity

C. Filter Activity

* A marketer was given a list of subscribers with various HTML or Text email preferences. The marketer wants to keep the send simple and NOT split the audiences into two separate sends. What should be selected during the Email Send flow? A. Link Tracking B. Hourly Send Throttle C. Multi-part MIME D. Transactional sender profile

C. Multi-part MIME

An A/B send is configured to automatically determine the winner. What would occur if the test results in a tie? A. Option B is automatically declared as the winner B. A winner must be manually selected C. Option A is automatically declared as the winner D. The send is canceled and a new send must be scheduled

C. Option A is automatically declared as the winner

Northern Trail Outfitters wants to update the standard headers and footers for all of their email campaigns to create a more unified customer experience. Which two considerations should be taken to ensure messages remain CAN-SPAM compliant in the U.S. Choose 2 answers A. Unsubscribes must be processed and honored within five days of receipt of the request B. One click unsubscribe method is required C. Physical Mailing address and a means of unsubscribing are required D. Transactional messages do not have the same requirements as Commercial messages

C. Physical Mailing address and a means of unsubscribing are required D. Transactional messages do not have the same requirements as Commercial messages

Northern Trail Outfitters is a new Marketing Cloud customer. They have not yet completed the IP ramp up process. Which two activities should they focus on. Choose 2 answers A. Sending to engaged subscribers B. Sending reengagement messages C. Sending messages to leads collected at events D. Sending relevant, actionable messages

A. Sending to engaged subscribers D. Sending relevant, actionable messages

In which two ways could a marketer enhance a welcome series campaign? Choose 2 answers A. Share the email program's value proposition B. Personalize email content C. Require that the subscriber refer a friend D. Send three emails on the first day after sign-up

A. Share the email program's value proposition B. Personalize email content

Northern Trail Outfitters wants to compile a report of Email Metrics across all Jobs deployed in the last six months and correlate those metrics to single subscribers and their corresponding data from data extensions. What should be used to pull this data per the requirements? A. Standard Tracking Extract B. SQL Query Activity C. Scheduled Automation D. List Filter

A. Standard Tracking Extract

In which three areas could personalization strings be used to customize an email. Choose 3 answers A. Subject Line B. Email Name C. Email Content D. Preheader E. Template Location

A. Subject Line C. Email Content D. Preheader

Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3 answers) A. Subscriber Key is a unique identifier for a subscriber and can be populated with an email address or other unique value B. Subscriber key is mapped to a field in a sendable data extension when defining a send relationship C. Subscriber Key determines what updates types will be available when importing data D. Subscriber Key and Primary Key are interchangeable terms E. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

A. Subscriber Key is a unique identifier for a subscriber and can be populated with an email address or other unique value B. Subscriber key is mapped to a field in a sendable data extension when defining a send relationship E. Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

Northern Trail Outfitters stores Last Name in a data extension. How should the text field be defined? A. Text(100) B. Char(100) C. String(100) D. Varchar(100)

A. Text(100)

A marketer has just created a sendable data extension and has linked the Customer ID fields as the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be associated with? A. The Customer_ID field in the data extension B. The Subscriber ID in a System Data View Table C. The Email Address Profile Attribute D. The Email_Address field in the Data Extension

A. The Customer_ID field in the data extension

What benefit is there in marking an attribute as hidden from customers? A. The attribute is not available to subscribers on the Profile Center B. The attribute is not available for CAN-SPAM compliance C. The attribute is not available to store data D. The attribute is not available to other users in the account

A. The attribute is not available to subscribers on the Profile Center

Northern Trail Outfitters is expanding its current welcome series to a global audience. They plan on using Journey Builder to automate the campaign. What functionality is required to implement this campaign? A. Data Extensions B. Attributes C. Automation Studio D. Audiences

C. Automation Studio

A marketing manager has requested an attribute named Gender be added to a subscriber list for promotional segmentation. Which two steps are most important for the marketer to take in the configuration of the attribute? (Choose 2) A. Use binary numbers to identify genders B. Select the attribute as required C. Create restricted values D. Select the data type as Text

C. Create restricted values D. Select the data type as Text

Northern Trail Outfitters wants to automate data feeds into Marketing Cloud, and are trying to set up data import activities that kick off automatically once a file is placed on the SFTP, on a recurring nightly basis. What type of automation could be the driver of this data import setup? A. File Drop Automation B. API Event Automation C. Data Event Automation D. Scheduled Automation

C. Data Event Automation

* A marketer is attempting to write an eye-catching subject line for an upcoming email send. What are two things the marketer can do to increase the effectiveness of the subject line? (Choose 2) A. A/B test the effectiveness of different subjects B. Include information relevant to the message in the subject line C. Include "RE:, "FWD:" "etc." to get reader's attention D. Keep the subject text between 50 to 100 characters long

A. A/B test the effectiveness of different subjects B. Include information relevant to the message in the subject line

Many Northern Trail Outfitters' subscribers have purchased from their website and receive transactional messages for order confirmations, shipping notifications, and more. What method should they consider to begin sending commercial marketing messages to subscribers? A. Add links to subscriber profile centers to opt-in to marketing communications in transactional messages B. Launch an automation to collect everyone who received a transactional message yesterday and add them to a welcome series C. Begin adding these subscribers to all marketing data extensions and lists D. Recreate transactional messages to include all marketing content so subscribers get both messages in one

A. Add links to subscriber profile centers to opt-in to marketing communications in transactional messages

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. Which is a true statement about the import activity? (Choose 3) A. An import activity can be executed manually B. The file for an import activity can be on a desktop computer C. An import activity can be used in an automation created in automation studio D. The file for an import activity must be placed in a folder on a FTP site E. An import activity can be used in an automation created in Automation Studio

A. An import activity can be executed manually D. The file for an import activity must be placed in a folder on a FTP site E. An import activity can be used in an automation created in Automation Studio

When using a mobile-optimized template, which two items cause the mobile layout to display. Choose 2 answers A. CSS @media queries present in the email HTML B. The email client detection tracking pixel C. The screen size of the device used to view the email D. A subscriber attribute that dictates a mobile layout preference

A. CSS @media queries present in the email HTML C. The screen size of the device used to view the email

Which tool is imperative when attempting to code responsive email designs? A. CSS3 @media queries B. HTML Paste C. Span Tags D. Anchor Tags

A. CSS3 @media queries

A marketer is trying to configure a new file drop automation, but the folder is displayed as "In use" and it cannot be selected. How could the marketer update the configuration to fit their process? A. Change the File Drop Set Up to Use a Filename Pattern B. Change the extension of the file to .csv C. Move the folder into the Import Folder D. Change the name of the file on the SFTP

A. Change the File Drop Set Up to Use a Filename Pattern

What should a marketer do to edit an approved email? A. Click 'Edit' and submit changes for approval B. Create a copy of the email and then edit C. Withdraw the email before editing D. Have the approver reject the email

A. Click 'Edit' and submit changes for approval

Northern Trail Outfitters is seeing a lack of engagement with their daily promotional email. In which two ways could their email creative be optimized to encourage more click-throughs? Choose 2 answers A. Create a clear hierarchy of content with a main call-to-action B. Include image-only content to entice subscribers to click-through C. Send text-based emails so that subscribers can see all content by default D. Add alt text and background colors in case images are off by default

A. Create a clear hierarchy of content with a main call-to-action D. Add alt text and background colors in case images are off by default

A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the marketer will also like to make sure customers on a list are positive they want to be subscribers, how would a marketer go about accomplishing this task? A. Create a double opt in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect B. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks C. Configure Web Collect to return an error message for any email address that does not conform to standard conventions D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

A. Create a double opt in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

A marketer wants to automate the overwrite process of the content within a data extension on a weekly basis. How would the marketer accomplish this task using Automation Studio? A. Create an Import Activity to use in a workflow in Automation Studio B. Create an import using the Import Wizard in Automation Studio C. Create an import activity using the Import Wizard in the Email Application D. Create an Import Activity and execute it every Friday

A. Create an Import Activity to use in a workflow in Automation Studio

Northern Trail Outfitters sends a monthly email regarding updates to their blog. They have noticed only a few people are engaging with the content and want to redesign to increase engagement. What is one method to apply to the redesign? A. Create content hierarchy and ensure copy is easily digestible so viewers can quickly scan for topics that interest them B. Use image-based content and skip any text blocks to ensure viewers are enticed to click through C. Send one blog article at a time to focus the subscribers attention and force more clicks D. Promote the blog on social media so more viewers can anticipate the email and click-through on the content

A. Create content hierarchy and ensure copy is easily digestible so viewers can quickly scan for topics that interest them

A marketing team would like to leverage Smart Capture to acquire new subscribers. The marketing team would also like to send a follow-up welcome email. What action should the marketer take when configuring the smart capture form and how would they send the follow-up email? (Choose 2 answers) A. Send the email via triggered send B. Refresh the data filter C. Add a new subscriber to a list D. Add to Data Extension

A. Send the email via triggered send D. Add to Data Extension

* What is the optimal way to manage unsubscribes based on communication type granted that all subscribers are stored within a single master data extension? A. Create publication lists for each communication type and associate the publication list with the email send in the user initiated send definition B. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status C. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated email send D. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions

A. Create publication lists for each communication type and associate the publication list with the email send in the user initiated send definition

Which method of storing data allows for a company to store greater than 500,000 records, conduct data extension audience segmentation, as well as having the option to import data quickly? A. Data Extensions B. Lists and Data Extensions C. Data Tables D. Active Audiences

A. Data Extensions

Northern Trail Outfitters is starting to target an international audience with their email communications. Which two questions about email sending should be considered for international legal compliance. Choose 2 answers A. Does the subscriber's country require explicit opt-in? B. Does the subscriber's country require double opt-in? C. Does the subscriber's country require a local business address? D. Does the subscriber's country require written consent?

A. Does the subscriber's country require explicit opt-in? C. Does the subscriber's country require a local business address?

An amateur marketer is tasked with creating an email for an emerging campaign. Which two methods can the marketer utilize best to create the emails? (Choose 2) A. Email Templates B. HTML paste C. Text Blocks D. Image Blocks

A. Email Templates B. HTML paste

A marketing manager would like to ensure that all emails configured by marketers follow the company's branding and logo guidelines, as well as having consistency in structure and text allocation. How would the marketing manager accomplish this task? A. Email templates B. Content Blocks C. HTML Paste D. Locked Email-Design

A. Email templates

A marketer needs to share specific report results with their manager. Which three methods can be used to share the report? (Choose 3) A. Email the report to their manager B. Save the report to an FTP folder C. Send a snapshot of the report D. Ping the report to their manager via a pop up on their screen E. Print the report and hand in a hard-copy

A. Email the report to their manager B. Save the report to an FTP folder C. Send a snapshot of the report

A marketer wants to ensure that a first name and last name are always included when importing new subscribers into their master data extension. How can this task best be accomplished? A. Ensure the nullable property is unchecked for the first name and last name columns B. Import the Subscriber's data with personalization strings in place of the First and Last Name C. Assign default values to the First and Last Name D. Make the First Name and Last Name columns Primary Keys

A. Ensure the nullable property is unchecked for the first name and last name columns

Northern Trail Outfitters uses Automation Studio. Which three activities could they use to add records to a data extension? Choose 3 answers A. Filter Activity B. Data Extract Activity C. SQL Query Activity D. Import Activity E. Data Loader Activity

A. Filter Activity C. SQL Query Activity D. Import Activity

A marketing firm would like to create mobile friendly emails. The company has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email? A. HTML paste B. Web Paste C. Text only D. Template Based

A. HTML paste

A marketing team needs to ensure that "Valued Customer" appears in place of their %%First Name%% personalization string in case no data exists for that subscriber within the data extension. How can the marketer accomplish this task? A. Make "Valued Customer" the Default Value for the First_Name field B. Fill in the source data with " Valued Customer" for each blank First_Name field C. Mark First_Name as the Primary Key D. Ensure the Nullable bo is not checked for the First_Name field

A. Make "Valued Customer" the Default Value for the First_Name field

A marketer is attempting to design an email which is best suited for mobile devices. Which three methods should the marketer employ to accomplish this task? (Choose 3) A. Place the most important content at the top of the email B. Cut down on content C. Keep content simple and direct D. Utilize a single column layout E. Utilize a two-column design

A. Place the most important content at the top of the email C. Keep content simple and direct D. Utilize a single column layout

A marketer is building a highly personalized email which would need a highly personalized audience. How would the marketer go about merging data from multiple data extensions into a single data extensions in order to exclude an undesired population and acquire a specified population? A. Query Activity B. Data Filters C. Filter Activity D. File Triggers

A. Query Activity

A marketer is unable to select a particular data extension when trying to do a test send. How should the data extension be configured? A. Select 'Used for Preview & Test' only B. Select 'Sendable' and deselect 'Not Testable' C. Select 'Used for sending' and select 'Used for testing' D. Select 'Used for sending' and select 'Used for Preview & Test'

A. Select 'Used for Preview & Test' only

* A marketer is importing a batch of new subscribers obtained from a campaign to the same data extension they've been using to collect subscriber info, how can the marketer ensure only new records are added? (Choose 2) A. Select the update type Add Only B. Ensure that the data extension contains a primary key C. Select the update type Overwrite D. Select the update type Add and Update

A. Select the update type Add Only B. Ensure that the data extension contains a primary key

* A marketer is sending an email to a data extension. Whilst configuring the data extension, the marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers list. A. The email will be sent to the email address stored in all subscribers if a customer ID field is found to match a subscriber key B. The email will be sent to the Subscriber Key in All Subscribers C. The email will be sent to the email address stored on the Data Extension D. The email will be sent to the field marked as the Primary Key

A. The email will be sent to the email address stored in all subscribers if a customer ID field is found to match a subscriber key

What type of email send configuration should be used when sending email order confirmations? A. Triggered Email B. Guided Send C. User-Initiated Email D. Test Send

A. Triggered Email

Northern Trail Outfitters' marketing team has been tasked with setting up a thank you email personalized with individual subscriber preferences and sent out every time a subscriber makes a purchase. Which two functionalities and/or tools are available to set this up? Choose 2 answers A. Triggered Sends B. HTML Paste Emails C. SMS Sends D. Dynamic Content

A. Triggered Sends D. Dynamic Content

A marketer has been asked to add the brand Instagram account to the primary email template used for commercial emails. What would they have to do once the template is updated? A. View the properties of emails and click 'Update Email Now' B. In the template properties, click 'Update Email(s) Now' C. Every email will be updated when the template updates are saved D. Emails built from the template will be updated the next time they are sent

A. View the properties of emails and click 'Update Email Now'

Which tool should a marketing team be leveraging when attempting to capture website visitors information and providing them with the option to make updates to their profiles and publication preferences? A. Web collect B. Send log C. Subscriber Group D. Data Filter

A. Web collect

Northern Trail Outfitters' marketing department has made the decision to decrease the overall number of templates available in their enterprise in an effort to standardize their workflows while still maintaining the individual subscriber experience. Which two tools would help accomplish this while still allowing the use of fewer pre-made templates. Choose 2 answers A. Content Builder B. AMPscript C. Data Extensions D. Dynamic Content

B. AMPscript D. Dynamic Content

Northern Trail Outfitters has several files used for daily email sends. These files arrive from a data warehouse and are sent to the Enhanced SFTP site. The files need to be imported into Marketing Cloud as soon as they arrive to ensure near real-time engagement. The arrival time of the files vary by several hours from day-to-day. What tool should be used to import the files? A. Automation Studio Scheduled Automation B. Automation Studio File Drop Automation C. Contact Builder Import Automation D. Journey Builder Contact Automation

B. Automation Studio File Drop Automation

A quick analysis of the last week's hard bounce rates shows a spike in a number of different domains, with a very low dip in open rates across the sends overall. Which two considerations should the marketer take to ensure the upcoming week's send reflects different results? Choose 2 answers A. Buy a new list of records to replace the blocked domains and remove those from any future sends B. Check message content for CAN-SPAM compliance to prevent blocks at other domains. C. Remove the bounced domains from the sends to not lower IP send scores any further. D. Ensure the blocked domain records have re-opted in via a separate send

B. Check message content for CAN-SPAM compliance to prevent blocks at other domains. C. Remove the bounced domains from the sends to not lower IP send scores any further.

A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has requested that the marketer places all the old un-wanted data in the same format into another data extension for archival. What is the first step to accomplishing this task? A. Create a new data extension B. Create a data extension from existing data extension C. Export the data into a csv file D. Utilize the Import Wizard to transfer the data over

B. Create a data extension from existing data extension

A marketer wants to collect new leads at events. They plan to minimize the number of invalid email addresses added to their subscriber list and validate the quality of the lead. What method would accomplish this task? A. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their engagement. B. Create a double opt-in campaign requiring subscribers to confirm their email address by clicking an initial email to confirm consent. C. Send a welcome email to subscribers within 24 hours with a link to the website, a link to the terms and conditions page, and a customer service number. D. Ensure those collecting contact info at the account are well trained and know how to determine interest.

B. Create a double opt-in campaign requiring subscribers to confirm their email address by clicking an initial email to confirm consent.

Northern Trail Outfitters has a new VP of Customer Engagement. They would like certain emails to come directly from the new VP's email address. What is required to send from the new email address? A. Ensure the email address is verified for sending B. Create a new Send Classification for the VP C. Ensure the email address has a valid format D. Create a Delivery Profile with the validated email address

B. Create a new Send Classification for the VP

* Northern Trail Outfitters uses a Master Subscriber data extension to manage their subscribers. They send a monthly educational newsletter as well as a weekly promotional campaign. How should subscriber preferences be managed? A. Create a suppression list for each communication type and associate the emails with these suppression lists during the send B. Create publication lists for each communication type and associate the emails with these publications lists during the send C. Create Boolean profile attributes for each communication type from which to query and populate audiences for each send D. Create filters for each communication type and select the resulting data extensions with the emails during the send

B. Create publication lists for each communication type and associate the emails with these publications lists during the send

Northern Trail Outfitters is using a SQL query to segment customers they want to target with a promotional email send. What should be used to store the results of the query? A. Publication List B. Data Extension C. CSV file D. Filtered List

B. Data Extension

Northern Trail Outfitters is setting up a new business unit. The requirements for the new implementation have been defined: -Frequent sends of audiences greater than 500k -Daily imports of large data sets, requiring greater import speeds - Triggered send functionality - API use at a later date are planned - Multiple subscriber data sets What subscriber solution should be recommended? A. Subscriber Lists B. Data Extensions C. Data Sync D. Groups

B. Data Extensions

Northern Trail Outfitters' data model consists of multiple tables, including tables with sendable data, and tables that relate to subscribers, like purchases, and store location details. The related tables do NOT contain sendable data. How should their data be stored in Marketing Cloud? A. Lists B. Data Extensions C. Data Filters D. Journey Audiences

B. Data Extensions

Northern Trail Outfitters (NTO) uses Preview and Test in Email Studio as part of their quality assurance process prior to each deployment. For an upcoming send, a data extension, zTest_Spring_Sale_Blowout, is created for testing. When NTO searches for the data extension in the Test Data Extensions tab, they cannot locate the data extension. Which two attributes of the data extension should be enabled for them to use zTest_Spring_Sale_Blowout. Choose 2 answers A. Data extension has one "Primary Key" field selected B. Data extension has "Is Sendable?" selected C. Data extension has "Is Testable?" selected D. Data extension has Default Values for all fields

B. Data extension has "Is Sendable?" selected C. Data extension has "Is Testable?" selected

* Northern Trail Outfitters wants to ensure their customers receive emails about products that interest them. Which two options would allow for the creation of personalized emails. Choose 2 answers A. Create a static email linked to a landing page which updates weekly with their most popular products B. Develop AMPscript blocks to dynamically pull in products and match them to subscribers' interests C. Create emails which contain main product options to ensure enough variety is available for the subscribers D. Create dynamic content blocks in Email Studio to pull in products based on the available data

B. Develop AMPscript blocks to dynamically pull in products and match them to subscribers' interests D. Create dynamic content blocks in Email Studio to pull in products based on the available data

A marketer is about to send an email to a list, however, they would like to only send the email to subscribers who live in Sydney - this data is stored in the 'region' attribute. Which tool would the marketer use to accomplish this task? A. Audience Builder B. Drag and Drop Segmentation C. Query Activity D. Guided Send

B. Drag and Drop Segmentation

A marketing team needs to narrow down millions of data extension records based off of eCommerce order details in order to create and target appropriate segments. How can this most effectively be achieved? A. Audience Builder B. Drag and Drop Segmentation C. Profile Attributes D. Data Extract Activity

B. Drag and Drop Segmentation

Northern Trail Outfitters wants to create an email which displays different images based on data stored in a Sendable Data Extension. What should they use to meet this objective? A. Profile Attributes B. Dynamic Content C. Personalization Strings D. Data Filters

B. Dynamic Content

Which send configuration within Email Studio can leverage sender profiles? (Choose 3 answers) A. Test Sends B. Guided Sends C. Triggered Sends D. User-Initiated Sends E. Simple Automated Sends

B. Guided Sends C. Triggered Sends D. User-Initiated Sends

A marketer wants to automate a data import from the Enhanced SFTP site. The data is sent from the data warehouse and is in a compressed folder. How should the marketer sequence the activities? A. Filter Activity > Import Activity B. Import Activity > Data Extract Activity C. Import Activity > File Transfer Activity D. File Transfer Activity > Import Activity

B. Import Activity > Data Extract Activity

What are three of the most important concepts in optimised email design? (Choose 3) A. Segment the email's target audience B. Included personalization and dynamic content C. Ensure the email renders well on mobile apps D. Include an unsubscribe button E. Build email templates with HTML Paste

B. Included personalization and dynamic content C. Ensure the email renders well on mobile apps E. Build email templates with HTML Paste

* A marketer would like to use personalization strings to create dynamic content in their emails. What three things should the marketer understand in order to most effectively utilize this functionality? (Choose 3) A. Personalization strings are case sensitive B. Personalization strings are noted by two sets of double percent symbols C. Personalization strings can appear in the subject line or body of the email D. When using subscriber data, the attribute or field should have a default value E. Personalization strings are limited to profile attributes

B. Personalization strings are noted by two sets of double percent symbols C. Personalization strings can appear in the subject line or body of the email D. When using subscriber data, the attribute or field should have a default value

Which three features belong to Automation Studio? (Choose 3 answers) A. Triggered Send B. Send Email C. Transfer File Activity D. Wait Activity E. A/B Test Send Activity

B. Send Email C. Transfer File Activity D. Wait Activity

Northern Trail Outfitters wants to customize a Send Classification to personalize the From Name and From Email Address. They also need to verify the IP Address used for sending. Which two tools should be used to create the Send Classification. Choose 2 answers A. Email Profile B. Sender Profile C. Domain Profile D. Delivery Profile

B. Sender Profile D. Delivery Profile

Northern Trail Outfitters is storing customer data in a data extension that contains all of their subscribers and the most important information about those subscribers. Subscribers are identified by a unique field called Customer Number. How should they avoid duplicate customer numbers being created in this data extension? A. Allow duplicates and merge subscriber records B. Set Customer Number as a Primary Key C. Change to a list-based sending model D. Utilize a third-party tool from AppExchange

B. Set Customer Number as a Primary Key

What occurs when a subscriber Master Unsubscribes? A. Subscriber is filtered into an Unsubscribe list B. Subscriber status is set to 'Unsubscribed' on all lists and the master list C. Subscriber is added to the global opt-out list D. Subscriber status is set to 'Unsubscribe' on the master list only

B. Subscriber status is set to 'Unsubscribed' on all lists and the master list

Northern Trail Outfitters wants to automate the exporting of engagement data for all sends into their data warehouse. Which tool would they use? A. Schedule reports configured within Tracking B. Tracking Data Extracts within Automation Studio C. Schedule the "Email tracking" report within Reports D. SQL query export of _engagement dataview

B. Tracking Data Extracts within Automation Studio

During the holiday season, Northern Trail Outfitters wants to send out receipt-based emails automatically as soon as a transaction completes, regardless of subscriber opt-in status. How could this be accomplished? A. Email Studio batch sends and Marketing Send Classifications B. Triggered Sends and Transactional Send Classifications C. Automation Studio and Transactional Send Classifications D. Journey Builder and Marketing Send Classifications

B. Triggered Sends and Transactional Send Classifications

Northern Trail Outfitters wants a marketing email to be deployed to all of their subscribers at a specific time next week. Which two ways could they automate the deployment. Choose 2 answers A. Use Triggered Sends in Email Studio B. Use Send Flow in Email Studio C. Use Script Activity in Automation Studio D. Use Send Email Activity in Automation Studio

B. Use Send Flow in Email Studio D. Use Send Email Activity in Automation Studio

Northern Trail Outfitters (NTO) uses Automation Studio to automate many of their data transfer processes with Marketing Cloud. Their full audience is imported daily to an All Audiences data extension. Due to upstream data integrity issues, it is possible the file will overwrite All Audiences with zero (0) subscribers. In these scenarios, NTO wants to be notified so they can reprocess upstream files. How could these use cases be handled? A. Use the Send Email activity following the Import to send an email when All Audiences is equal to zero (0) B. Use Verification Activity following the Import to Send Email Notification when All Audiences is equal to zero (0) C. Use Notification Settings to send an email when the Automation incurs a Runtime Error or Skipped Run D. Use Verification Activity following the Import to Stop Automation when All Audiences is equal to zero (0)

B. Use Verification Activity following the Import to Send Email Notification when All Audiences is equal to zero (0)

Subscriber Loyalty points are available in a data extension and relate to the subscriber on SubscriberKey. How could they achieve this personalization? A. Use the Einstein Content content block in the email B. Use the %%_subscriberkey%% string in the email C. Use a Personalization string from the HTML Editor tab D. Use AMPscript to do a Lookup()

B. Use the %%_subscriberkey%% string in the email

A marketing team would like to configure an email send in order for the email to be used in an automated weekly campaign within automation studio, how would they accomplish this task? A. Test Send B. User-Initiated C. Guided Send D. Send Preview

B. User-Initiated

* Northern Trail Outfitters uses Content Builder to create all of their messaging. To keep things organized, a folder structure and naming convention have been applied. In which two ways could the marketing team keep track of email content? Choose 2 answers A. Delete unused or old files regularly B. Utilize the search functionality to find content C. Archive old files into an archive folder D. Filter content based on content type

B. Utilize the search functionality to find content D. Filter content based on content type

Northern Trail Outfitters' customer data setup includes data that lives in data extensions, as well as attributes from the All Subscribers list. Which two email message tools could be utilized to have both data sets available for use within the content of a single email. Choose 2 answers A. Email-Level tracking analytics string B. Image Block C. AMPscript Lookups D. Personalization Strings

C. AMPscript Lookups D. Personalization Strings

A marketer would like to send an email to subscribers on a subscriber list who live within 5km of Sydney CBD. Which tool would the marketer use to accomplish this task? A. Data Filter B. Query Activity C. Audience Builder D. Send Classification

C. Audience Builder

A marketer would like to grow their subscriber base and acquire potential customers. How could the marketer accomplish this task? A. Require customers to provide an email address before accessing their website B. Purchase a list of subscribers C. Promote content on social media channels that require an email address to opt-in D. Purchase a list of customer

C. Promote content on social media channels that require an email address to opt-in

Northern Trail Outfitters uses data extensions for sending email messages. They need to ensure when a subscriber opts out, they opt out at a list-level. What tool should be used? A. Email Lists B. Journey Lists C. Publication Lists D. Data Lists

C. Publication Lists

A marketer needs to split up an audience located in a data extension. In which two ways could the data extension population be divided with the split action. Choose 2 answers A. Openers by day range B. Clickers by day range C. Random group by fixed number D. Random group by percentage

C. Random group by fixed number D. Random group by percentage

Northern Trail Outfitters wants a way to quickly view the performance summary of a recent email send including the send performance, open performance, and inbox activity. Where could they quickly view an email performance summary? A. The Account Send Summary report in Reports B. The Subscriber Engagement report in Email Studio C. The Overview tab of the recent send in Email Studio D. The Email Performance Over Time report in Reports

C. The Overview tab of the recent send in Email Studio

Northern Trail Outfitters is sending a critical notification to members of its rewards program, and they really want the call-to-action (CTA) to command attention and action to all who receive the email. Which two best practices could be used to make the CTA stand out. Choose 2 answers A. Use red buttons with black text B. Use wide borders on buttons C. Use visually striking colors D. Use strong verbs and language

C. Use visually striking colors D. Use strong verbs and language

Once a Measure is created, where could it be leveraged as criteria? A. Within a SQL Query Activity B. Within a SSJS activity C. Within a Data Filter D. Within a Data Extract

C. Within a Data Filter

A marketer currently sends the same promotional offer every week to new subscribers added to the data extension. How would the marketer go about making this process more effective? A. A Transactional Send Classification B. A Simple Send Email C. A recurring Send Schedule via Guided Send D. A User Initiated Email

D. A User Initiated Email

Northern Trail Outfitters recently sent a re-engagement campaign and were very happy with the results. Delivery Rate: 90% Open Rate: 8% Click Rate: 7.6% What statistic from the send stands out? A. Click-Through Rate B. Click-to-Open Rate C. Delivery Rate D. Email Open Rate

D. Email Open Rate

Northern Trail Outfitters imports subscriber affinity data to drive dynamic content in marketing emails. The affinity data is delivered every 30 minutes via an SFTP file. They want the most updated affinity data to be used prior to deploying emails. What automation flow should be employed to ensure the most relevant email content? A. Schedule > Import File > SQL Query B. Schedule > File Transfer > Import File > SQL Query C. File Drop > File Transfer > Import File > SQL Query D. File Drop > Import File > SQL Query

D. File Drop > Import File > SQL Query

A marketer is injecting new customers from a data extension into Journey Builder to send an updated welcome series. They need to test the updated content and logic of the journey before publishing the new version. What would the marketer be able to see when using Journey Builder test mode for data extension entry source journeys? A. Up to five contacts' emails sent to up to 10 test emails in a test data extension B. In-app previews of emails and journey path for up to 10 contacts C. A manually entered test records' flow through the journey and email previews D. Inbox delivered email and journey path for up to 10 contacts

D. Inbox delivered email and journey path for up to 10 contacts

* Northern Trail Outfitters wants to send an automated second email to subscribers who engaged with the original email. Which sending method should they use? A. Simple Send leveraging an Engagement Measure B. Automation Studio Send with Engagement Split Activity C. User-initiated Send filtering on _engagement dataview D. Journey Builder with an Engagement Split Activity

D. Journey Builder with an Engagement Split Activity

A marketer needs to update, but not overwrite, a data extension nightly based on data files received on the SFTP. What is required for the data to be updated? A. Subscriber Key B. Send Relationship C. Multiple Primary Keys D. Primary Key

D. Primary Key

Northern Trail Outfitters has three data extensions used for a nightly Abandoned Cart Email. They need to automate the segmentation of data every night by combining data from these three data extensions. How could this be accomplished? A. File Transfer Activity B. Import File Activity C. Data Filter Activity D. SQL Query Activity

D. SQL Query Activity

Northern Trail Outfitters' has noticed their emails look fuzzy when viewed on new mobile devices. What action could their email designer take to ensure crisp images and graphics when viewed on HD screens? A. Re-export all images as PNGs to ensure they look good on high-resolution screens B. Redesign the email to use as few of images as possible to avoid fuzziness C. No action is needed as images will appear crisp for most subscribers D. Save images out at double the size to ensure crispness when scaled down

D. Save images out at double the size to ensure crispness when scaled down

* A parent company is utilizing a Master Subscriber list in a shared data extension to store much of their subscriber's information. A subsidiary of the company has requested access to that list in order to market to a specific subset of subscribers. How would the marketer go about providing access to that business unit/subsidiary, but not the others? A. Business unit access roles B. Business unit access permissions C. User roles and permissions D. Shared data extension permissions

D. Shared data extension permission

Why should the length be included for a text field? A. Otherwise the field will have a length of 1 B. Length defaults to 4GB C. Text fields must be filled D. System performance

D. System performance

What happens when a disgruntled subscriber selects the "one-click unsubscribe" link in the email you just sent from one of your publication lists? A. The subscriber is automatically redirected to the subscription center to unsubscribed from publications B. The subscriber is automatically unsubscribed from All Subscribers at the Enterprise Level C. The subscriber is automatically unsubscribed from the business unit from which the send originated D. The subscriber is automatically unsubscribe from the list from which the send originated from

D. The subscriber is automatically unsubscribe from the list from which the send originated from

Northern Trail Outfitters wants to send out their password reset emails immediately when subscribers submit the "Forgot Password" form. Which tool would meet their needs? A. Journey Builder Quick Send B. Distributed Marketing Quick Send C. Forgot Password Trigger D. Triggered Send

D. Triggered Send

A marketer would like website visitors to have the option to opt-into specific publications in order to receive email promotions, alongside this, the marketer would also like the website visitors to have access to their profile information in order to make changes? Which tool should be used? A. Data Filter B. Subscriber Group C. Send Log D. Web Collect

D. Web Collect