MCOM 1300 Unit 3

What is a major criticism of ratings? Do rating determine the life and death of TV shows?

Artificially created, audience is underrepresented, broadcasters can take low rated program and hype them up Rating do determine life and death

In broadcasting where do you often give your source?

At the beginning

Who has been the producer in the past of most network shows?

Private production companies

Can the FCC censor?

No

What promoted the growth of nationwide tv?

microwave relay system (antenna)

Growth of cable is tied to what?

satellite

Fred Silverman was successful in moving NBC to the No. 1 position in the ratings.

False, ABC

What are the three differences between broadcasting and print media?

1. government regulation for broadcasting 2. tv can be used for entertainment, same can't be said for newspaper 3. newspaper have very little to no competition

What two problems has TV entertainment always suffered from?

1. producers/directors underestimated intelligence of program audience 2. overexposure (copy)

What are the three differences between TV news and print news?

1. tv is actuality reporting 2. write less formally on tv than print 3. tv gives first news with seldom details

What is the impact of public broadcasting?

1/7th of audience watches

How much profit does a typical TV station make?

25% before taxes

How much was a 30-second commercial on the Super Bowl?

5 million

Compare radio listening to tv viewing today

93%ish listen to radio every day, 66% watch tv

Who rates National TV programs? How is this done?

A.C. Nielson, they put 4,000 people meters in random homes to determine the viewing habits of 130 million homes. Creates program rating. Audience share is the number people watching

What finally happened to the FCC's policies on community ascertainment, commercials, and news-programming?

All deregulated in the 1980s, let the market place determine what will work

What CBS program ushered in a new era in prime-time TV entertainment?

All in the Family

What happened to radio when tv became a nationwide medium?

All it's programs went to tv, but it adopted new format (top 40 music), news weather sports, disc jockey

Why was live TV programming restricted in the 1940s?

Because you had to dig a trench and lay a cable

Is there a cause-effect relationship between watching violence and committing violent acts? Are there exceptions?

Can't agree, but children who are imbalanced to start with will be more affected

Fred SIlverman

Chief programmer of ABC , enabled ABC to climb to top spot in the late 70s

How was PBS created?

Congress in 1967 created corporation of public broadcasting

Describe the first network newscasts

Crude, radio news on television, no visuals or films

Why was the Federal Radio Commission formed? Under what philosophical argument?

Eliminate chaos, issue licenses, assign frequencies, allocate power of reach philosophical argument- broadcasting is in the public domain,public owns airways but gov regulates for public convenience

What is the prime-time rule?

FCC can only carry three hours of network programming from 6-10

Approximately the same federal regulations apply to radio as to TV and newspapers.

False

Broadcast stations exist primarily to present news.

False

Research has shown that Facebook users, after one week away from the site, experienced Facebook depression.

False

The Supreme Court upheld the Child Pornography Prevents Act.

False

The first network newscasts used videotape of news events.

False

Difference between AM and FM

Fm has stereophonic sounds and static free reception In the 1960s many people switched to FM, more dominant over AM

What is the largest pay tv system?

HBO

What did networks do when the wire services cut off news?

Hired their own people

How often do stations get their license renewed?

Initially every three years now every seven

What happened to radio in the post-World War II days?

It prospered, reached an all time high between 1946-1950

What was the first fully licensed radio station?

KDKA Pittsburgh 1920

Who was the undisputed leader of TV shows in the early 1950s?

Luceille Ball (I Love Lucy)

Describe radio news. Why do some stations not do news?

Most stations that do news spend the time and money to do it right. Many don't do it because they don't have the money, aren't required to, and don't want to

What was the first major radio network? year formed?

NBC 1927, CBS came after the same year

Does the FCC control cable content?

No

Was private broadcast permitted prior to 1920?

No it was banned

Are all individuals who deliver news on the air considered journalists?

No, some present because they look good and sound good

What are the odds for success of new programs on TV?

Not very good, against them being successful

FCC policy on commercials

Only 18-20 min of ad in a 60 minute time frame

Why is local news important to local TV stations?

People who present the news, weather, and sports determine the station's personality to its audience

Describe radio of the 1930s, 1940s, and 1950s. What did its format resemble?

Popular due to the depression, format resembled what was on television

Edward R Murrow

Premier broadcaster of this period. Covered WW2 for CBS, "Hear it now" "See it Now" Exposed Joseph McCarthy

What was the press radio bureau?

Press associations would sell the networks news if the networks would stop collecting their own, it failed

FCC policy on non-news programming

Stations must devoted a certain percentage of their broadcast time to cultural, public, non-news programs.

How is public broadcasting funded?

Tax dollars, grants, and contributions

What is one of the major problems in local TV news?

The interjection of showbusiness techniques

What is the relationship between radio stations and recording studios?

They are interdependent They both need each other to succeed

Why did newspapers start many of the early radio stations?

To promote the sale of newspapers

FCC policy on community ascertainment

To show how your programming fit the needs of the community

Describe the power of tv

Tv has power to take an obscure person and turn them to a star Has ability to dictate when events take place

How much attention did early radio stations pay to news?

Very little "stepchild"

How can we solve the problem of reporting terrorist acts?

We can't, we have to rely on judgement and professionalism of those who cover it

When did TV news turn the corner?

When JFK was assassinated in 1963

Have TV network attempted to tone down violence in entertainment programs? News programs?

Yes they have, however news have not

Describe the impact JFK had on tv

Young, intelligent, handsome, bright, became darling of tv First tv president Got favorable treatment, helped him win election

What caused the growth of network radio?

advertising more money the better the content

What is an affiliation agreement in TV?

agreement between program and network to air a tv show, nothing to do with ownership

What happened to radio during the depression?

it prospered

What type of audiences listens to radio?

specialized audience

What is the No. demographic buy in TV today? What was it in the 1950s?

today- women 19-49 1950s- men and women 19-30

What techniques did 1930s, 1940s, and 1950s radio use?

used scene setter/narrator, use of sound effects, play on imagination

What about suits against the networks like the one brought by the parent of the Florida youth who murdered his 83-year-old neighbor?

violation of first amendment