Media and Society Chapter 8

Sesame Street is produced by the A- Children's Television Workshop B- National Broadcasting Company C- Public Broadcasting Company D- Jim Henson Company

A- Children's Television Workshop

Which British inventor sent moving images across the Atlantic using a mechanical disc in the 1920s? A- John Logie Baird B- Paul Nipkow C- Philo Farnsworth D- Valdimir Zworykin

A- John Logie Baird

Companies that own several cable franchises are called A-MSOs B- BOCs C- HSNs D- integrated partnerships

A- MSOs

Which of the following people demonstrated his television system in 1927 in San Francisco after moving from Idaho A- Philo Farnsworth B- Vladimir Zworykin C- Paul Nipkow D- John Logie Baird

A- Philo Farnsworth

A deal that guarantees the producer that the network will order at least a pilot or it has to pay a hefty penalty is called A- a put B- a lock C- a share D- first run syndication

A- a put

When an affiliate airs a network's program, it is said to _____________ the show A- clear air time B- carry C- syndicate D- reciprocate

A- clear air time

The business of television is dominated by a few centralized production, distribution, and decision-making organizations, known as the A- network B- affiliate councils C- major studios D- production houses

A- network

Using a set-top box, the Internet , or an app, depending on the service, you can get HBO all by itself; for $40 a month Hulu will delivery Disney, Turner, ESPN, and Fox channels; DirecTV will give you just 100 channels. These are examples of A- skinny bundles B- OTT offerings C- premium tier offerings D- CATV bundles

A- skinny bundles

The sale of programs to local stations on market by market basis is A- syndication B- reciprocation C- carrying D- clearing time

A- syndication

If your market has 100,000 television homes and 30,000 are tuned into your program, your rating is A-60 B- 30 C- 50 D- 70

B- 30

A still-used derogatory name for television, the "vast wasteland," was coined by A- Red Scare figure Joseph McCarthy B- FCC Chairman Newton Minow C- respected journalist Edward R. Murrow D- broadcast founder David Sarnoff

B- FCC Chairman Newton Minow

Groups of channels made available to subscribers at varying prices are known as cable business as A- Ranks B- Tiers C- Grades D- Stages

B- Tiers

Who developed the iconoscope tube? A- Philo Farnsworth B- Vladimir Zworykin C- Paul Nipkow D- John Logie Baird

B- Vladimir Zworykin

A cable system that functions as a one stop communications provider, supplying television, audio, high- speed Internet access, long distance and local phone service, multiple telephone liners and fax is said to offer A- media linkage B- bundling C- open access D- media on demand

B- bundling

Those who did not have cable television at any point are called A- cord cutters B- cord nervers C- pseudo watchers D- cord rejectors

B- cord nervers

the creation of programs expressly for sale into syndication to individual stations in individual markets is called A- primary production B- first run syndication C- non duplication production D- all channel production

B- first run syndication

New video technologies that allow viewers to "talk" to programmers and content distributors while watching will produce _____________ television A- cable B- interactive C- feedback D- satellite

B- interactive

Cable subscribers can talk back to the system operator through A- interdiction technology B- interactive cable C- tier technology D- addressable cable

B- interactive cable

Red Channels: The Report of Communist Influence in Radio and Television A- once and for all put to rest the idea that broadcasting was infiltrated by Communist B- listed the names of 151 broadcast personalities with alleged ties to the Communist Party C- had little impact on a television industry enjoying great public acceptance D- was produced by the FCC as a guideline for the networks

B- listed the names of 151 broadcast personalities with alleged ties to the Communist Party

A syndicated program that runs five nights a week at the same time is said to be A- cleared B- stripped C- cumed D- shadowed

B- stripped

Lucille Bail's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for A- situation comedy in full color. B- the creation of the syndication industry C- the rise of CBS as an industry power D- the coming of comedy to network television

B- the creation of the syndication industry

Periscope and Facebook Live are technologies that permit people to stream live video directly A- to any screen that an individual user owns B- to TV news operations C- to their social media followers D- from their smartphones to their laptop or desktop computer

B- to Tv news operations

Fast-forwarding through commercials on a recorded television show is called A-zapping B-zipping C- grazing D- time-shifting

B- zipping

The multichannel service, other than cable, that has the greatest number of users is A- MMDS B- VOD C-DBS D- SMATV

C- DBS

With access to more than 25 million television households, the largest U.S. DBS provider is A- DISH Network B- Comcast C- DirecTV D- Cox Communications

C- DirecTV

The primary collector and reporter of television is a company known as A- Arbitron B- Equifax C- Nislsen D- Telecount

C- Nislsen

The "free" channels provided automatically to all cable subscribers are called A- bouns cable B- pay cable C- basic cable D- premium cable

C- basic cable

Early cable systems were called A- auxiliary network television (ANTV). B- satellite master antenna television (SMATV). C- community antenna television (CATV) D- master antenna television (MATV)

C- community antenna television (CATV)

C3 and C7 are A- advanced models of Nielsen's new personal peoplemeter B- emerging OTT technologies C- relatively new TV ratings measures D- different means of digital delivery of TV signals

C- relatively new TV ratings measures

The percentage of television sets currently in use that are tuned in to a given program is that show's A- rating B- sweep C- share D- clear time

C- share

As a result of the quiz show scandal, the networks changed the way they accepted sponsors' money, changing from single sponsorship for most programs to A-lottery B- subscribers C- spot commercial D- time

C- spot commercial

Rather than local stations receiving compensation for airing network programs, now network receive _____________, a fee paid by the local station for the right to be that network's affiliate A- subscribership B- clear time C- retransmission fees D- reverse compensation

D- reverse compensation

Local affiliates used to receive compensation for airing network programs in their markets , but that has changed due to the loss of network audience and A- that lack of network programs B- video on demand C- the rise un syndication D- the rise of cable

D- the rise of cable

Recording a television show on a home VCR or DVR for later viewing is called A- zipping 'B- stripping C- zapping D- time shifting

D- time shifting

At cable's inception, the primary goal of most cable television operations was A- to delivery pay per view movies B- to circumvent FCC all- channel rules C- to challenge the over the air broadcasters D- to improve the reception of distant signals

D- to improve the reception of distant signals

The first public demonstration of television, in the form of regularly scheduled two-hour broadcasts, was presented by _____________ at the 1939 World's Fair. A- CBS B-Mutual C-ABC D-NBC

D-NBC

Broadcasters saw cable as a friend until A- 1980, when Ted Turner launched the Cable News Network (CNN) B- 1967, when microwave relays connected cable companies across the country C- 1998, when Ted Turner converted TBS from a superstation to a cable network D- 1975, when Time, Inc.. began delivering HBO movies by satellite

D- 1975, when Time, Inc.. began delivering HBO movies by satellite

Which is the name for the system in which content is sent to an antenna set up atop a building and then distributed by wires to subscribers in that building? A- CATV B-SMATV C- MMDS D- MATV

D- MATV

The first workable device for generating electrical suitable for the transmission of a visual was the A- cathode ray tube B- Baird's disc C- Fransworth connector D- Nipkow disc

D- Nipkow disc

Cable can trace its roots to 1948 in A- Nebraska B- New Jersey C- California D- Pennsylvania

D- Pennsylvania

The capacity of the wires or signals that bring video content into people's homes is called A- fiber optics B- FIOS C- broadband D- bandwidth

D- bandwidth

In 1962, Congress declared in the all channel legislation that all television sets in the U.S. must be equipped with A- a coaxial cable B- a Nipkow disk C- a digital video recorder D- both VHF and UHF receivers

D- both VHF and UHF receivers

Multiplexing, which "squeezes" signals to permit multiple signals to be carried over one channel, is made possible by A- DMX technology B- analog pressure C- interdiction technology D- digital compression

D- digital compression

Digital delivery of over-the-air television signals permits _________, sending different content on different parts of the same signal A- interaction B- slinging C- broadbanding D- multiplexing

D- multiplexing

Delivery of video without the involvement of a multiple system operator (MSO) is known as A- digital cable television B- Over the Air television C- expanded basic cable D- over the top (OTT) television

D- over the top (OTT) television

Nielsen conducts surveys of viewing patterns four times a year during what are called A- sweeps periods B- ratings assessments C- pocketpieces D- quarterlies

D- quarterlies