Media and Society Chapter 8
Sesame Street is produced by the A- Children's Television Workshop B- National Broadcasting Company C- Public Broadcasting Company D- Jim Henson Company
A- Children's Television Workshop
Which British inventor sent moving images across the Atlantic using a mechanical disc in the 1920s? A- John Logie Baird B- Paul Nipkow C- Philo Farnsworth D- Valdimir Zworykin
A- John Logie Baird
Companies that own several cable franchises are called A-MSOs B- BOCs C- HSNs D- integrated partnerships
A- MSOs
Which of the following people demonstrated his television system in 1927 in San Francisco after moving from Idaho A- Philo Farnsworth B- Vladimir Zworykin C- Paul Nipkow D- John Logie Baird
A- Philo Farnsworth
A deal that guarantees the producer that the network will order at least a pilot or it has to pay a hefty penalty is called A- a put B- a lock C- a share D- first run syndication
A- a put
When an affiliate airs a network's program, it is said to _____________ the show A- clear air time B- carry C- syndicate D- reciprocate
A- clear air time
The business of television is dominated by a few centralized production, distribution, and decision-making organizations, known as the A- network B- affiliate councils C- major studios D- production houses
A- network
Using a set-top box, the Internet , or an app, depending on the service, you can get HBO all by itself; for $40 a month Hulu will delivery Disney, Turner, ESPN, and Fox channels; DirecTV will give you just 100 channels. These are examples of A- skinny bundles B- OTT offerings C- premium tier offerings D- CATV bundles
A- skinny bundles
The sale of programs to local stations on market by market basis is A- syndication B- reciprocation C- carrying D- clearing time
A- syndication
If your market has 100,000 television homes and 30,000 are tuned into your program, your rating is A-60 B- 30 C- 50 D- 70
B- 30
A still-used derogatory name for television, the "vast wasteland," was coined by A- Red Scare figure Joseph McCarthy B- FCC Chairman Newton Minow C- respected journalist Edward R. Murrow D- broadcast founder David Sarnoff
B- FCC Chairman Newton Minow
Groups of channels made available to subscribers at varying prices are known as cable business as A- Ranks B- Tiers C- Grades D- Stages
B- Tiers
Who developed the iconoscope tube? A- Philo Farnsworth B- Vladimir Zworykin C- Paul Nipkow D- John Logie Baird
B- Vladimir Zworykin
A cable system that functions as a one stop communications provider, supplying television, audio, high- speed Internet access, long distance and local phone service, multiple telephone liners and fax is said to offer A- media linkage B- bundling C- open access D- media on demand
B- bundling
Those who did not have cable television at any point are called A- cord cutters B- cord nervers C- pseudo watchers D- cord rejectors
B- cord nervers
the creation of programs expressly for sale into syndication to individual stations in individual markets is called A- primary production B- first run syndication C- non duplication production D- all channel production
B- first run syndication
New video technologies that allow viewers to "talk" to programmers and content distributors while watching will produce _____________ television A- cable B- interactive C- feedback D- satellite
B- interactive
Cable subscribers can talk back to the system operator through A- interdiction technology B- interactive cable C- tier technology D- addressable cable
B- interactive cable
Red Channels: The Report of Communist Influence in Radio and Television A- once and for all put to rest the idea that broadcasting was infiltrated by Communist B- listed the names of 151 broadcast personalities with alleged ties to the Communist Party C- had little impact on a television industry enjoying great public acceptance D- was produced by the FCC as a guideline for the networks
B- listed the names of 151 broadcast personalities with alleged ties to the Communist Party
A syndicated program that runs five nights a week at the same time is said to be A- cleared B- stripped C- cumed D- shadowed
B- stripped
Lucille Bail's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for A- situation comedy in full color. B- the creation of the syndication industry C- the rise of CBS as an industry power D- the coming of comedy to network television
B- the creation of the syndication industry
Periscope and Facebook Live are technologies that permit people to stream live video directly A- to any screen that an individual user owns B- to TV news operations C- to their social media followers D- from their smartphones to their laptop or desktop computer
B- to Tv news operations
Fast-forwarding through commercials on a recorded television show is called A-zapping B-zipping C- grazing D- time-shifting
B- zipping
The multichannel service, other than cable, that has the greatest number of users is A- MMDS B- VOD C-DBS D- SMATV
C- DBS
With access to more than 25 million television households, the largest U.S. DBS provider is A- DISH Network B- Comcast C- DirecTV D- Cox Communications
C- DirecTV
The primary collector and reporter of television is a company known as A- Arbitron B- Equifax C- Nislsen D- Telecount
C- Nislsen
The "free" channels provided automatically to all cable subscribers are called A- bouns cable B- pay cable C- basic cable D- premium cable
C- basic cable
Early cable systems were called A- auxiliary network television (ANTV). B- satellite master antenna television (SMATV). C- community antenna television (CATV) D- master antenna television (MATV)
C- community antenna television (CATV)
C3 and C7 are A- advanced models of Nielsen's new personal peoplemeter B- emerging OTT technologies C- relatively new TV ratings measures D- different means of digital delivery of TV signals
C- relatively new TV ratings measures
The percentage of television sets currently in use that are tuned in to a given program is that show's A- rating B- sweep C- share D- clear time
C- share
As a result of the quiz show scandal, the networks changed the way they accepted sponsors' money, changing from single sponsorship for most programs to A-lottery B- subscribers C- spot commercial D- time
C- spot commercial
Rather than local stations receiving compensation for airing network programs, now network receive _____________, a fee paid by the local station for the right to be that network's affiliate A- subscribership B- clear time C- retransmission fees D- reverse compensation
D- reverse compensation
Local affiliates used to receive compensation for airing network programs in their markets , but that has changed due to the loss of network audience and A- that lack of network programs B- video on demand C- the rise un syndication D- the rise of cable
D- the rise of cable
Recording a television show on a home VCR or DVR for later viewing is called A- zipping 'B- stripping C- zapping D- time shifting
D- time shifting
At cable's inception, the primary goal of most cable television operations was A- to delivery pay per view movies B- to circumvent FCC all- channel rules C- to challenge the over the air broadcasters D- to improve the reception of distant signals
D- to improve the reception of distant signals
The first public demonstration of television, in the form of regularly scheduled two-hour broadcasts, was presented by _____________ at the 1939 World's Fair. A- CBS B-Mutual C-ABC D-NBC
D-NBC
Broadcasters saw cable as a friend until A- 1980, when Ted Turner launched the Cable News Network (CNN) B- 1967, when microwave relays connected cable companies across the country C- 1998, when Ted Turner converted TBS from a superstation to a cable network D- 1975, when Time, Inc.. began delivering HBO movies by satellite
D- 1975, when Time, Inc.. began delivering HBO movies by satellite
Which is the name for the system in which content is sent to an antenna set up atop a building and then distributed by wires to subscribers in that building? A- CATV B-SMATV C- MMDS D- MATV
D- MATV
The first workable device for generating electrical suitable for the transmission of a visual was the A- cathode ray tube B- Baird's disc C- Fransworth connector D- Nipkow disc
D- Nipkow disc
Cable can trace its roots to 1948 in A- Nebraska B- New Jersey C- California D- Pennsylvania
D- Pennsylvania
The capacity of the wires or signals that bring video content into people's homes is called A- fiber optics B- FIOS C- broadband D- bandwidth
D- bandwidth
In 1962, Congress declared in the all channel legislation that all television sets in the U.S. must be equipped with A- a coaxial cable B- a Nipkow disk C- a digital video recorder D- both VHF and UHF receivers
D- both VHF and UHF receivers
Multiplexing, which "squeezes" signals to permit multiple signals to be carried over one channel, is made possible by A- DMX technology B- analog pressure C- interdiction technology D- digital compression
D- digital compression
Digital delivery of over-the-air television signals permits _________, sending different content on different parts of the same signal A- interaction B- slinging C- broadbanding D- multiplexing
D- multiplexing
Delivery of video without the involvement of a multiple system operator (MSO) is known as A- digital cable television B- Over the Air television C- expanded basic cable D- over the top (OTT) television
D- over the top (OTT) television
Nielsen conducts surveys of viewing patterns four times a year during what are called A- sweeps periods B- ratings assessments C- pocketpieces D- quarterlies
D- quarterlies