META

What is the purpose of boosting a post versus a traffic objective in ads manager?

Reach people who are more likely to engage with the post

Which types of Custom Audiences can be created?

Website, App Activity, Engagement and Customer List

A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. After running the ad for a week, the results show 276 link clicks. The cost per result was 29 cents per link click. Approximately how much did the store owner spend to see these results?

$80

What is the recommended source audience size to create a Lookalike Audience?

1,000 to 50,000

How many levels exist when creating an advertising campaign on the Facebook App?

3

A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?

A Page post on the Facebook App

Which of these is an ad account permission granted to the analyst role?

Access reports

An agency is running ads for several advertisers. To guarantee that advertisers have individual payment methods, the agency created separate ad accounts per advertiser. One of the advertisers wants access to the ad account only to see reports and the ad's performance related to its brand. What is the correct permission to give to the advertiser?

Ad Account Analyst

An advertiser wants to get a high-level view of how all of their campaigns are performing. Which level should they view to see these results?

Ad account level

Where is the option located to change currency?

Ad account settings

Which feature is available for a Page post?

Add a video

A brand is planning an upcoming campaign that will include a 30-second TV ad and video ads on the Facebook family of apps. The brand wants to run the same video asset from TV on the Facebook campaign. What should the digital marketing associate recommend?

Adjust the video format and length to guarantee a better experience on mobile.

What are two roles available to manage an ad account?

Administrator Advertiser

Which interface can be used to set up an ad campaign for the Facebook App?

Ads Manager

What are the two main ways to create a split test?

Ads Manager Toolbar, Experiments Tool

What is a benefit of using an ad instead of a regular Page post on the Facebook App?

Ads can reach a more specific audience.

What should be the first step in planning a marketing campaign on the Facebook App?

Align the business goal with a campaign objective

What is a reason that an ad would be rejected on the Facebook App?

An image within the ad focused on individual body parts

A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?

App Installs

A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant?

App Installs

Which tool can be used to personalize the creatives by placement in a campaign?

Asset customization

Which two variables are available for split tests?

Audience Placement

Which two ad placement platforms are available when you create an ad in Ads Manager?

Audience Network on the Facebook App, Instagram Feed

A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements.

Automatic placements more efficiently allocated the ad set budget.

What are the first two campaign objective categories in the ads creation flow?

Awareness, Consideration

Which two reasons can cause an ad to reach only a limited audience?

Bid cap too low, Not enough placements

How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager?

Boost the post

What is a similarity between a boosted post and an ad on the Facebook App?

Both require budget to be shared with a wider audience

Which of the following is a benefit of reviewing conversion events with a Meta pixel?

Businesses can determine optimal advertising strategies

A business wants to set up a split test. At which level should the business choose this option?

Campaign level

In what order is an advertising campaign created on the Facebook App?

Campaign, ad set, ad

A marketing executive needs to see a visual representation of a campaign performance in Ads Manager.

Charts

What are three primary uses of a Facebook business Page?

Connect with customers, Connect with potential employees, Have an online storefront for the business

What feature is unique to Stories on Instagram and the Facebook App?

Content disappears after 24 hours

Which Facebook campaign objective should be selected to generate sales on a website or app?

Conversions

What are ad targeting selection tools?

Core Audiences, Custom Audiences, Lookalike Audiences

What is the first step required to establish a business presence on the Facebook App?

Create a Page

A business wants to acquire new customers and increase sales.

Create a campaign with the Conversions objective

A brand needs to set up a new channel for customer care in Messenger.

Create a clear business objective (What, Who and Why)

What is the first step required to establish a business presence on the Facebook App?

Create a page

To maximize audience attention to still images in an ad campaign, which strategy should you use?

Create a slideshow of the images

What can a Facebook group help a business do?

Create a space for people to communicate about topics and interests related to the business

A digital marketer is preparing to start a new campaign on Instagram. The marketer does not have a creative team to edit the images (1x1) to fit the size of stories (9:16).Which Facebook tool should be used to create mock-ups and edit the images to run ads that fit all placements?

Creative Hub

Which two payment methods are acceptable in the billing section in Ads Manager?

Credit Card, Debit Card

An ecommerce brand needs to retarget customers who visited their website within the past 30 days. Which type of audience should the brand use to accomplish this goal?

Custom Audience

What allows advertisers to create rules for URLs with the Meta pixel to measure specific customer actions?

Custom Conversions

What are the main benefits of using Ads Manager instead of boosting page post?

Different Placements, Specific Objectives, Creative Control and advanced targeting capabilities

A brand has a new goal to get more people to see, share, like and comment on individual posts on Instagram and the Facebook App. Which campaign objective is appropriate for this brand?

Engagement

A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign.

Estimated Daily Results

You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?

Facebook Ad

Which of the following apps can be used to view Ads Manager on mobile?

Facebook App

Which element is required to create a Custom Audience from website visitors?

Facebook pixel

Which two ad placement options are available in Instagram?

Feed Stories

What are the main benefits of campaign budget optimization?

Flexibility across ad sets and simplified setup

Which Facebook App solution can help to create a sense of community with an audience?

Groups

What's the difference between reach and impressions?

Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.

What can a boosted post help an advertiser achieve?

Increase engagement on Page content

An ecommerce brand experiences significant dropoff from link clicks due to long load times on their website. The brand wants to display their catalog natively on the platform to shorten the customer journey and capitalize on incremental conversions. Which format should be used to accomplish this?

Instant Experience

What are two benefits of selecting automatic placements?

It gives the ad delivery systems increased flexibility to find the best results It typically generates the most efficient use of budget and helps control costs

What is an advantage of the slideshow format when you design a mobile creative?

It works well in areas with limited connectivity

A car brand launches a new model and needs people to sign up for a test drive. The brand asks their agency to prepare a Video Views campaign to showcase the car's features. Which type of campaign should the agency recommend?

Lead Generation

A car dealership is launching a new campaign to obtain a new client list for sales representatives to use for outbound prospecting calls. Which objective should be used to meet this goal?

Lead Generation

A store begins an online newsletter to share updates and new inventory. The store needs to encourage interested people to join the email list. Which ad campaign objective should be used?

Lead Generation

An online store wants a database of customer information but it does not have the Meta pixel installed. Which campaign objective meets this business goal?

Lead Generation

What action does a business want its customers to take if it selects Engagement as its campaign objective?

Like a post

Which three parameters can be used to reach potential customers and determine a Core Audience?

Location Age Gender

What action would a business want its customers to take if it selects Conversions as its campaign objective?

Make a purchase

An advertiser wants to choose only Facebook feed to run ads. Which option should the advertiser use?

Manual Placements

A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service. Which campaign objective should be used to meet this business goal?

Messages

Which of these is part of the Consideration objective category?

Messages

A brand wants to increase customer acquisition and provide customer service with automated responses.On which app should the brand conduct business?

Messenger

Which two Meta business solutions should be the main source for signals on campaigns?

Meta Pixel, Conversion API

A marketing expert has the following assets to build a Conversions Campaign: - 2 vertical videos - 3 square videos - 5 photos The marketing expert has a small budget.Which campaign setup should be used?

One ad set with automatic placement and asset customization

Which Facebook App solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Page

A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer?

Reach Brand Awareness

Which two actions should an advertiser take when an ad is rejected?

Review the ad policies for common mistakes, Edit the ad and resubmit it for approval

A brand is working with two different creatives: one with a clear Call To Action and the other with no Call To Action. The brand needs to confirm which creative drives more sales with a lower cost. How should the brand determine this information?

Run a Split Test at Creative level

Which two actions can be performed by the Page moderator on a client Page?

Send messages as the Page Remove and ban people from the Page

A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them.

Slideshow

Which two types of posts can be boosted on the Facebook App?

Special offers, Events organized by the business

An apparel brand wants to use a video creative in their new campaign to boost foot traffic to different stores in the city. Which objective should the brand choose?

Store Traffic

What is the first course of action required to establish a business presence on Instagram?

Switch a personal profile to a business account

What is the main difference between the Traffic and Conversions objectives?

The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.

A brand launches a new website and wants to encourage people to visit it. What should the brand select first to create the campaign?

The appropriate ad objective

What is organic reach?

The number of people who have seen a post through unpaid distribution

A brand is using a 15-second video in their upcoming campaign and aims to maximize the number of videos played to completion. Which metric should be used to evaluate campaign success?

Thruplays

A brand wants to show ads at certain times. How should the brand schedule ads?

Time and day

Why would an advertiser install a Meta pixel?

To reach the appropriate audience To measure the results of an ad across devices

When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business?

Use hashtags, locations and likes, and comment on photos that people have tagged the business in.

Which three guidelines are considered best practices for Instagram feed and stories?

Use native elements, such as sticker, poll and emojis, Create short videos (less than 15 seconds) and vertical, Use lettering motion to capture attention

What action does a business want its customers to take if it selects Traffic as its campaign objective?

Visit business website

Which two Meta solutions enable businesses to communicate privately and instantly with customers?

WhatsApp, Messenger

When can you include a link to your website?

When you create an ad

A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people. What target might explain the low reach number?

Women ages 18-35 in London who like vegan shoes

Who do businesses try to reach with a lookalike audience?

People who have a similar profile to an existing audience

Where is the pixel installed?

Business website

Which Instagram surface allows a business to connect with individuals or groups of people?

Direct