MGKT 351
Pringles sold
typical example of a new product information.
Product mix
all products offered by a firm.
Growth
an ad that stesses "Get the real proactive solution" is best geared towared which stage of the product life cycle
Unsought products
When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as
Gatorade
Which is most likely to be considered at convenience good?
Buyer's intent for using the product
Which of the following is always used to determine the classification of a good?
Consumers are brand loyal to convenience products and are not likely to substitute
Which of the following statements does not apply to convenience goods?
Growth
Which stage of the product life cycle begins when a business reaches the breakeven point with the product?
maturity stage
some competitors are forced out
Calculators
Which is not a business product?
Speciality
Buyers do not compare alternatives when shopping for --- products
Convenience
Dannon Yogurt represents what type of product for most consumers?
Different products offered in each product line
the depth of a product mix is measured by the average number of
Growth
Aggressive pricing is typical during the --- stage of the product life cycle.
Growth
Achieving greater penetration of the market is typically a business goal during the --- stage of the product life cycle.
Accessory Equipment
A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This control is an example of which type of business product?
Buyer' intended us of the product
A person works as a purchasing agent for Greyhound Transport, buys carpeting for use in an office area at Greyhound. What determines whether this carpeting is a consumer or business product.
component parts
Although they become part of larger products, ---- can often be easily identifies and distinguished on the larger parts.
Business
An accountant buys a supply of pencils to be used in calculating the taxed of other business firms. Bases on this information, pencils in the case would be considered what type of product?
Business Product
As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchases can best be classified as a
MRO supplies
Business products are classified into the following seven categories according to characteristic and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and
Accessory Equipment
Business products that are purchased routinely, do not become part or finished goods, are expense items rather than capital goods are called
Decline
Cadillac recognized it needed to revitalize its brand and attract different market segments. these are indication that their products were primarily in the --- stage of the product life cycle.
Convenience
Energizer batteries would be classifies as which type of product?
Installations
Facilities, factories, and production lines with very large equipment are all classifies as
introduction, growth, maturity, and decline.
Four major stages of product life cycle include
Shopping
Gap clothing stores sell primally what type of products?
Maturity
Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen bathroom surfaces would most likely be a strategy for the --- stage of the product life cycle.
Growth
In which stage of the product life cycle do profits peak
Installations
Large tools and machines used in a production process for a considerable length of time are classified as
Idea
Madd is a nonprofit organization that primarily markests
Raw materials
Minerals, chemicals, timber, and agricultural products are considered
decline
Network satellite tv cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These action indicate that its product is in the --- stage of its life cycle.
unsought
Nick's Auto Towing Service would best be described as a
Width
One company markets such diverse products as Mexican foods, Cosmetics, and luggage. These are various offerings exhibit this firm's product mix.
depth of product mix
P and G makes at least eight different laundry detergents. This is most reverent to a
Shopping
Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called
Process Materials
Products used directly in the production of a final product but are not easily identifiable are catagorized as
Convenience
Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ?
mix
Sara Lee Corporation manufactures desserts, breads, pantyhos, meats, and a variety of other products. These make up their product
Lower; Fewer
Shopping products have a ---- inventory turnover and need ---- distribution outlets than convenience goods.
Installations
Tojitos Resturant purchased several large ovens for use in remodeling its kitchen they are an example of which product.
maturity
a change in package size is a strategy that can help boost sales in the --- stage of teh product life cycle
maturity
a common business objective of the --- stage of the product life cycle is to generate
advertising expenditures
a company wanting to maintain market share during the maturity stage requires moderat to large.
Idea
a concept, philosophy, or image.
harvesting
a firm with a product in the decline stage of the product life cycle may decide to gradually reduce marketing expenditures and realign its marketing mix to one of that requires fewer resources. this is called
Product line
a group of closely related products that are considered a unit because of marketing, technical and end-use considerations.
specific characteristic of a product
a product item is best described as a
awareness
an individual knows that a product exist, but has little information reqarding the product and does not seek additional information. In what stage of the product adoption process is that person?
begins using that specific product
an individual moves into the adoption stage of the adoption process at the point when they
Product
anything the customer receives in an exchange.
Maturity
characterized by intense competiton
Business products
classifies according to their characteristics and intended uses.
innovators
depending on the length of time it takes them to adopt a new product, people can be divided into five adopter categories; early adopters, early majority, late majority, laggards. and
sales rapidly decrease
during the decline stage of the product life cycle.
fortify the product position
during the growth stage of the product life cycle, marketers must
negative and increasing
during the introduction stage of a successful product, profits are usually
Growth
in which stage of the product life cycle do profits begin to decrease?
Width
measure of the product mix involves the number of product lines a company offers.
laggars
oriented toward teh past and is suspicious of a new product
Conveniece Products
relatively inexpensive, frequently purchased items for which buys exert only minimal purchasing effort.
Speciality product
requires purchase planning, and the buyer will not accept substitutes.
Introduction
sales start at zero and profits are negative during the --- stage of the product life cycle
end of the maturity
sales usually start to decline during the --- stage of the product life cycle
Business Services
the intangible products that most organizations use in their operations are called
maturity
the producers of Schick razor blades use a marketing stategy that includes large advertising expences and more price flexibility for the variious types of blades offered. This is an example of what stage in the product life cycle.
decline
the stage of the product life cylce when marketers consider eliminating products that are not contribution to the profitability of the overall effectiveness of the product mix is the --- stage
lines the company offers
the width of a product mix is measured by the number of product
use of symbols or cues to help symbolize product benefits
to make intangible products more tangible or real to the consumer, marketers often
attempt to postpone the decline or accept its inevitability
what are marketing manager's two options during the decline stage.
Maturity
when a business finds itself squeezed out of a market for ta product of loses interest in that product, its a sign of being in the --- stage of the product life cycle.
Evaluation
when an individual considers whether a product will meet certain vriteria that are critical for meeting their needs, what stage of the products adoption process is this individual in?
decline
when are marketers least likely to change a product's design, style, or other attributes?
increasing their share of the customer
when banks add new services during the maturity stage, the objective they are most likely trying to achieve is
maturity
when cloroz introduced bleach in a no-drip bottle, the firm was taking action consistent with its products being in the --- stage of the product life cycle
Trail
when saturn offers to let qualifies buyers test drive, the dealer is trying to stimulate which stage of the product adoption process?
divestign
when sony realized it cd players were in the decline stage, it decided to immediately withdraw all marketing support from these declining products, an approach known as
the buyer seeks information and is receptive to learning about the product
which of the following best defines the interest stage in the product adoption process?
exploration
which of the following is not a stage of the buyer's adoption process
maturity
which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?
lowering prices after developmental costs have been recovered
which of the following tactics would typically be employed when a product is in the growth stage of the product life style ?