MGKT 351

Pringles sold

typical example of a new product information.

Product mix

all products offered by a firm.

Growth

an ad that stesses "Get the real proactive solution" is best geared towared which stage of the product life cycle

Unsought products

When a sudden problem confronts a consumer, such as emergency automobile repair, he or she is likely going to view solutions to that problem as

Gatorade

Which is most likely to be considered at convenience good?

Buyer's intent for using the product

Which of the following is always used to determine the classification of a good?

Consumers are brand loyal to convenience products and are not likely to substitute

Which of the following statements does not apply to convenience goods?

Growth

Which stage of the product life cycle begins when a business reaches the breakeven point with the product?

maturity stage

some competitors are forced out

Calculators

Which is not a business product?

Speciality

Buyers do not compare alternatives when shopping for --- products

Convenience

Dannon Yogurt represents what type of product for most consumers?

Different products offered in each product line

the depth of a product mix is measured by the average number of

Growth

Aggressive pricing is typical during the --- stage of the product life cycle.

Growth

Achieving greater penetration of the market is typically a business goal during the --- stage of the product life cycle.

Accessory Equipment

A distributor of plumbing supplies purchases a desktop computer to aid in inventory control. This control is an example of which type of business product?

Buyer' intended us of the product

A person works as a purchasing agent for Greyhound Transport, buys carpeting for use in an office area at Greyhound. What determines whether this carpeting is a consumer or business product.

component parts

Although they become part of larger products, ---- can often be easily identifies and distinguished on the larger parts.

Business

An accountant buys a supply of pencils to be used in calculating the taxed of other business firms. Bases on this information, pencils in the case would be considered what type of product?

Business Product

As the production manager of an engineering firm, you went out and bought a metal cutting machine. What you have purchases can best be classified as a

MRO supplies

Business products are classified into the following seven categories according to characteristic and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and

Accessory Equipment

Business products that are purchased routinely, do not become part or finished goods, are expense items rather than capital goods are called

Decline

Cadillac recognized it needed to revitalize its brand and attract different market segments. these are indication that their products were primarily in the --- stage of the product life cycle.

Convenience

Energizer batteries would be classifies as which type of product?

Installations

Facilities, factories, and production lines with very large equipment are all classifies as

introduction, growth, maturity, and decline.

Four major stages of product life cycle include

Shopping

Gap clothing stores sell primally what type of products?

Maturity

Heinz promoting its vinegar as an effective cleaner for wall, glass, kitchen bathroom surfaces would most likely be a strategy for the --- stage of the product life cycle.

Growth

In which stage of the product life cycle do profits peak

Installations

Large tools and machines used in a production process for a considerable length of time are classified as

Idea

Madd is a nonprofit organization that primarily markests

Raw materials

Minerals, chemicals, timber, and agricultural products are considered

decline

Network satellite tv cut back advertising expenditures to minimum levels and reduced the number of channel members for its industrial satellite product. These action indicate that its product is in the --- stage of its life cycle.

unsought

Nick's Auto Towing Service would best be described as a

Width

One company markets such diverse products as Mexican foods, Cosmetics, and luggage. These are various offerings exhibit this firm's product mix.

depth of product mix

P and G makes at least eight different laundry detergents. This is most reverent to a

Shopping

Products for which buyers are willing to spend much time comparing stores and brands for differences in prices, product features, and services are called

Process Materials

Products used directly in the production of a final product but are not easily identifiable are catagorized as

Convenience

Products which are relatively inexpensive and frequently purchased with minimal effort are classified as ?

mix

Sara Lee Corporation manufactures desserts, breads, pantyhos, meats, and a variety of other products. These make up their product

Lower; Fewer

Shopping products have a ---- inventory turnover and need ---- distribution outlets than convenience goods.

Installations

Tojitos Resturant purchased several large ovens for use in remodeling its kitchen they are an example of which product.

maturity

a change in package size is a strategy that can help boost sales in the --- stage of teh product life cycle

maturity

a common business objective of the --- stage of the product life cycle is to generate

advertising expenditures

a company wanting to maintain market share during the maturity stage requires moderat to large.

Idea

a concept, philosophy, or image.

harvesting

a firm with a product in the decline stage of the product life cycle may decide to gradually reduce marketing expenditures and realign its marketing mix to one of that requires fewer resources. this is called

Product line

a group of closely related products that are considered a unit because of marketing, technical and end-use considerations.

specific characteristic of a product

a product item is best described as a

awareness

an individual knows that a product exist, but has little information reqarding the product and does not seek additional information. In what stage of the product adoption process is that person?

begins using that specific product

an individual moves into the adoption stage of the adoption process at the point when they

Product

anything the customer receives in an exchange.

Maturity

characterized by intense competiton

Business products

classifies according to their characteristics and intended uses.

innovators

depending on the length of time it takes them to adopt a new product, people can be divided into five adopter categories; early adopters, early majority, late majority, laggards. and

sales rapidly decrease

during the decline stage of the product life cycle.

fortify the product position

during the growth stage of the product life cycle, marketers must

negative and increasing

during the introduction stage of a successful product, profits are usually

Growth

in which stage of the product life cycle do profits begin to decrease?

Width

measure of the product mix involves the number of product lines a company offers.

laggars

oriented toward teh past and is suspicious of a new product

Conveniece Products

relatively inexpensive, frequently purchased items for which buys exert only minimal purchasing effort.

Speciality product

requires purchase planning, and the buyer will not accept substitutes.

Introduction

sales start at zero and profits are negative during the --- stage of the product life cycle

end of the maturity

sales usually start to decline during the --- stage of the product life cycle

Business Services

the intangible products that most organizations use in their operations are called

maturity

the producers of Schick razor blades use a marketing stategy that includes large advertising expences and more price flexibility for the variious types of blades offered. This is an example of what stage in the product life cycle.

decline

the stage of the product life cylce when marketers consider eliminating products that are not contribution to the profitability of the overall effectiveness of the product mix is the --- stage

lines the company offers

the width of a product mix is measured by the number of product

use of symbols or cues to help symbolize product benefits

to make intangible products more tangible or real to the consumer, marketers often

attempt to postpone the decline or accept its inevitability

what are marketing manager's two options during the decline stage.

Maturity

when a business finds itself squeezed out of a market for ta product of loses interest in that product, its a sign of being in the --- stage of the product life cycle.

Evaluation

when an individual considers whether a product will meet certain vriteria that are critical for meeting their needs, what stage of the products adoption process is this individual in?

decline

when are marketers least likely to change a product's design, style, or other attributes?

increasing their share of the customer

when banks add new services during the maturity stage, the objective they are most likely trying to achieve is

maturity

when cloroz introduced bleach in a no-drip bottle, the firm was taking action consistent with its products being in the --- stage of the product life cycle

Trail

when saturn offers to let qualifies buyers test drive, the dealer is trying to stimulate which stage of the product adoption process?

divestign

when sony realized it cd players were in the decline stage, it decided to immediately withdraw all marketing support from these declining products, an approach known as

the buyer seeks information and is receptive to learning about the product

which of the following best defines the interest stage in the product adoption process?

exploration

which of the following is not a stage of the buyer's adoption process

maturity

which of the following stages of the product life cycle is likely to see dealers offered promotional assistance from the producer?

lowering prices after developmental costs have been recovered

which of the following tactics would typically be employed when a product is in the growth stage of the product life style ?