midterm mc1313 hengst

Look for the __________ core of your sentence and write that first.

"who did what to whom"

Twitter has gained more than __________ users, thus making it a powerful information sharing tool.

200 million

The length of the average lead for an inverted pyramid piece should be about

25-35 words.

__________ is another Internet trend that can cause problems for media outlets.

Death hoaxes

These quotes can also add color or flavor to your story.

Direct quotes

Active voice writing weakens your writing.

False

Direct quotes are also referred to as paraphrase.

False

It's a great idea to build a blog simply to have one.

False

It's rare to find biographies of staff members on an organization's website.

False

Media professionals have not embraced Twitter on a professional level.

False

People head to the Web for long pieces of information.

False

Social media tools cannot be scaled or adapted to fit the needs of an audience.

False

The preferred verb of attribution is "believed."

False

Web sites should be a giant storage bin of content that was transferred from a standard platform to the Web.

False

You don't need to make the best possible choices for the noun and verb of each sentence.

False

According to AP style, which is correct?

George loves high school sports, especially football, soccer, and track and field.

_________________ should factor into how you write and how you transmit your content.

How your readers want to get their information

According to AP style, which is correct?

I ordered steak, a salad, and macaroni and cheese.

__________ sentences usually contain one or two key points and help move from the sentence above to the sentence below with intrinsic transitions.

Medium

__________ puts the object in the sentence first.

Passive-voice construction

________________ measure the numerical reach of an impact.

Quantitative perspectives

__________ occur when people don't know how a word works or what it means and thus misapply modifiers to it.

Redundancies

According to AP style, which is correct?

Sam hit the ball, ran the bases and scored a run for his team.

According to SP style, which is correct?

The Texas State sophomore joined the band, played intramural soccer and served as a marketing intern.

According to AP style, which is correct?

The United States flag is red, white and blue.

Accuracy is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement.

True

Attributions should pair with all direct and indirect quotes to provide the answer to that "says who?" question.

True

Blogging is a way to reach an active and interested audience at any point in time with important and engaging information.

True

Demographics commonly include age, gender, race, education, and relationship status.

True

In most cases, .gov and .edu sites can be more trustworthy than .com, .net or .us sites, which anyone can start.

True

In some cases, a person is a big deal in a trade or field, but hasn't gotten a lot of attention in mainstream newspapers or magazines.

True

In the past, gatekeeping allowed media officials to determine what people would and would not see.

True

Instead of thinking of just the first paragraph of the story, you should consider the first third of the story as the beginning.

True

It's always a good idea to do the math yourself to double check any figures you want to use.

True

Most papers have their archives digitized, making them easy to access online.

True

One of the challenges associated with Web work is that you lack restrictions.

True

Passive voice construction places the object first.

True

The crucial difference between personal blogs and business blogs is the audience.

True

When you have to write something and attribute it to a source, you want to stick to what the person said.

True

_________________ your audience members is key to engaging them.

Understanding

__________ deviate from your standard twitter patterns and topics with important reactions to other issues.

You can occasionally

A link can provide some assistance with

a call to action.

It was one of the fastest selling products in the company's history" is an example of

a qualifier.

One of the primary things media writing demands of you is

accuracy

Writing stories about tax increases or changes in public policy far enough in advance to give people a chance to attend meetings where officials will debate these issues is an example of

action

In a case where you have a quote with multiple sentences, place the attribution __________ the first full sentence of the quote.

after

Anecdotes, explanations, or emotional tales, might be more valuable in

an audio or video format.

You should freshen your digital work with additional content and updates

as the situation continues to unfold.

Before you ask your questions of a source, it's a good idea to

ask the questions of yourself or have a colleague look through them.

With __________, you can sum up any information that gives readers a glimpse into what has happened to this point and then move them forward into the current story.

background

Consider what you plan to do with the material you gather __________ you start your interview.

before

The __________ can identify any of the Ws or the H that don't show up in the lead but that need immediate attention.

bridge

Official websites that end in .gov or .edu

can be more trustworthy than .com, .net or .us sites, which anyone can start.

"Did you approve the plan?" is an example of a(n) __________ question.

close-ended

The core interest elements include all of the following EXCEPT

comprehension.

When two or more individuals or collective units are seeking a goal that is mutually exclusive, _______________ will arise.

conflict

The apostrophe has the ability to add ownership and

create contractions.

When you write a(n) __________ lead, focus on what happened at the event, not the event itself.

event

People relate well to events that

happen near them.

Active voice requires you to write

in the noun-verb-object format.

The use of ___________ through your website or an organized Twitter Q and A can provide your readers with a chance to learn things that matter to them directly from you or an important source.

live chat option

The __________ can be constructed almost entirely out of these pairing of indirect and direct quotes.

middle

Tweets should be written in

noun-verb order.

In writing for news publications, you strive to demonstrate

objectivity.

News of the weird is an example of

oddity.

The goal of each tweet is to make

one good point at a time

When you are writing, you need to make sure you

only say what you know for sure.

According to your text, one of the best places to get information about an interview subject is from

other people who know your source.

The __________ and __________ of a piece will determine how well it reads.

pace/flow

One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called

personification

Look for ways to remove __________, redundancies and other wastes of space from tweets.

prepositional phrases

Think about using all of the following in tweets EXCEPT:

qualitative perspectives.

Get the most important information to your readers as __________ as possible.

quickly

Your job in this field is to

say what you mean as simply and clearly as possible.

In a media setting, you want your writing to be

short

When it comes to the web, use __________ bits of information to give people the most important information first and then move on.

short

Write quickly but edit

slowly.

Think about __________ beyond a simple reaction.

society at large

Some pieces of an interview will do better as __________copy, because the information is tight, short, and easy to follow.

text

Social media is an example of

the many-to-many mass media model.

Leads traditionally have a focus on

the who, what, when, where, why, and how of a piece.

Writers often find the need to use adjectives and adverbs when

they fail to choose concrete nouns and vigorous verbs in their sentences.

When it comes to meeting a source, first determine

what you hope to accomplish and what you want to know about that person.

Don't write for yourself. Write for

your readers.