midterm mc1313 hengst
Look for the __________ core of your sentence and write that first.
"who did what to whom"
Twitter has gained more than __________ users, thus making it a powerful information sharing tool.
200 million
The length of the average lead for an inverted pyramid piece should be about
25-35 words.
__________ is another Internet trend that can cause problems for media outlets.
Death hoaxes
These quotes can also add color or flavor to your story.
Direct quotes
Active voice writing weakens your writing.
False
Direct quotes are also referred to as paraphrase.
False
It's a great idea to build a blog simply to have one.
False
It's rare to find biographies of staff members on an organization's website.
False
Media professionals have not embraced Twitter on a professional level.
False
People head to the Web for long pieces of information.
False
Social media tools cannot be scaled or adapted to fit the needs of an audience.
False
The preferred verb of attribution is "believed."
False
Web sites should be a giant storage bin of content that was transferred from a standard platform to the Web.
False
You don't need to make the best possible choices for the noun and verb of each sentence.
False
According to AP style, which is correct?
George loves high school sports, especially football, soccer, and track and field.
_________________ should factor into how you write and how you transmit your content.
How your readers want to get their information
According to AP style, which is correct?
I ordered steak, a salad, and macaroni and cheese.
__________ sentences usually contain one or two key points and help move from the sentence above to the sentence below with intrinsic transitions.
Medium
__________ puts the object in the sentence first.
Passive-voice construction
________________ measure the numerical reach of an impact.
Quantitative perspectives
__________ occur when people don't know how a word works or what it means and thus misapply modifiers to it.
Redundancies
According to AP style, which is correct?
Sam hit the ball, ran the bases and scored a run for his team.
According to SP style, which is correct?
The Texas State sophomore joined the band, played intramural soccer and served as a marketing intern.
According to AP style, which is correct?
The United States flag is red, white and blue.
Accuracy is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement.
True
Attributions should pair with all direct and indirect quotes to provide the answer to that "says who?" question.
True
Blogging is a way to reach an active and interested audience at any point in time with important and engaging information.
True
Demographics commonly include age, gender, race, education, and relationship status.
True
In most cases, .gov and .edu sites can be more trustworthy than .com, .net or .us sites, which anyone can start.
True
In some cases, a person is a big deal in a trade or field, but hasn't gotten a lot of attention in mainstream newspapers or magazines.
True
In the past, gatekeeping allowed media officials to determine what people would and would not see.
True
Instead of thinking of just the first paragraph of the story, you should consider the first third of the story as the beginning.
True
It's always a good idea to do the math yourself to double check any figures you want to use.
True
Most papers have their archives digitized, making them easy to access online.
True
One of the challenges associated with Web work is that you lack restrictions.
True
Passive voice construction places the object first.
True
The crucial difference between personal blogs and business blogs is the audience.
True
When you have to write something and attribute it to a source, you want to stick to what the person said.
True
_________________ your audience members is key to engaging them.
Understanding
__________ deviate from your standard twitter patterns and topics with important reactions to other issues.
You can occasionally
A link can provide some assistance with
a call to action.
It was one of the fastest selling products in the company's history" is an example of
a qualifier.
One of the primary things media writing demands of you is
accuracy
Writing stories about tax increases or changes in public policy far enough in advance to give people a chance to attend meetings where officials will debate these issues is an example of
action
In a case where you have a quote with multiple sentences, place the attribution __________ the first full sentence of the quote.
after
Anecdotes, explanations, or emotional tales, might be more valuable in
an audio or video format.
You should freshen your digital work with additional content and updates
as the situation continues to unfold.
Before you ask your questions of a source, it's a good idea to
ask the questions of yourself or have a colleague look through them.
With __________, you can sum up any information that gives readers a glimpse into what has happened to this point and then move them forward into the current story.
background
Consider what you plan to do with the material you gather __________ you start your interview.
before
The __________ can identify any of the Ws or the H that don't show up in the lead but that need immediate attention.
bridge
Official websites that end in .gov or .edu
can be more trustworthy than .com, .net or .us sites, which anyone can start.
"Did you approve the plan?" is an example of a(n) __________ question.
close-ended
The core interest elements include all of the following EXCEPT
comprehension.
When two or more individuals or collective units are seeking a goal that is mutually exclusive, _______________ will arise.
conflict
The apostrophe has the ability to add ownership and
create contractions.
When you write a(n) __________ lead, focus on what happened at the event, not the event itself.
event
People relate well to events that
happen near them.
Active voice requires you to write
in the noun-verb-object format.
The use of ___________ through your website or an organized Twitter Q and A can provide your readers with a chance to learn things that matter to them directly from you or an important source.
live chat option
The __________ can be constructed almost entirely out of these pairing of indirect and direct quotes.
middle
Tweets should be written in
noun-verb order.
In writing for news publications, you strive to demonstrate
objectivity.
News of the weird is an example of
oddity.
The goal of each tweet is to make
one good point at a time
When you are writing, you need to make sure you
only say what you know for sure.
According to your text, one of the best places to get information about an interview subject is from
other people who know your source.
The __________ and __________ of a piece will determine how well it reads.
pace/flow
One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called
personification
Look for ways to remove __________, redundancies and other wastes of space from tweets.
prepositional phrases
Think about using all of the following in tweets EXCEPT:
qualitative perspectives.
Get the most important information to your readers as __________ as possible.
quickly
Your job in this field is to
say what you mean as simply and clearly as possible.
In a media setting, you want your writing to be
short
When it comes to the web, use __________ bits of information to give people the most important information first and then move on.
short
Write quickly but edit
slowly.
Think about __________ beyond a simple reaction.
society at large
Some pieces of an interview will do better as __________copy, because the information is tight, short, and easy to follow.
text
Social media is an example of
the many-to-many mass media model.
Leads traditionally have a focus on
the who, what, when, where, why, and how of a piece.
Writers often find the need to use adjectives and adverbs when
they fail to choose concrete nouns and vigorous verbs in their sentences.
When it comes to meeting a source, first determine
what you hope to accomplish and what you want to know about that person.
Don't write for yourself. Write for
your readers.
