MIS 3302 Chapter 4-6

Trying to "outsmart" a search engine to improve a pages ranking is known as________________ a. rank enhancement b. SEO c. search engine hacking d. google fooling

SEO

Which of the following is NOT one of the painful lessons learned from internet marketing blunders? a.respond quickly and correctly if an issue emerges b. beware of fraudulent user content c. these campaigns are easy to create successfully d. pay attention to social media e. the internet never forgets

These campaigns are easy to create successfully.

Which of the following statements gives the best description of the purpose of collaboration management tools? a. these tools enable webinars b. these tools allow users to send files, documents, and pictures to one another and share information c. these tools allow information sharing and rich interactions among users d. these tools are used to facilitate virtual or collocated meetings and manage group activities e. none of these statements correctly describes the purpose of collaboration management tools

These tools are used to facilitate virtual or collocated meetings and manage group activities.

Which of the following statements best describes the business purpose of collaboration? a. a supervisor scheduling sales clerks for the upcoming week b. one person scheduling appointments for one or more other people c. two or more people working together to achieve a common goal d. a sales manager reviewing her sales staffs expense reports e. a payroll clerk reviewing the employees weekly time cards

Two or more people working together to achieve a common goal.

________________ is the distribution of digital media for on-demand playback on digital media players. a. webcasts b. instant messaging c. microblogging d. online chats e. discussion forums

Webcasts

A _____________ is a web site that allows people to post, add, comment, and access information including a database that keeps a history of and changes a. chat b. tweet c. microblog d. blog e. wiki

wiki

When a person purchase an item from another person via eBay, we have a(n)________________ transaction. a. business to consumer (B2C) b. consumer to business (C2B) c. consumer to consumer (C2C) d. business to business (B2B) e. none of the above statements describe the type of e-commerce involving one person selling to another over the internet

Consumer to Consume (C2C)

Which if the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing? a. widespread online presence allows more effective ways to compete for customers b. theres is more effective price competitiveness c. customers can more easily comparison shop. d. the ability to offer a virtually unlimited number and variety of products e. customers find it more comfortable to shop and easier to return unwanted items.

Customers find it more comfortable to shop and easier to return unwanted items.

Which of the following statements about data marts is NOT true? a. Data marts are considerably more expensive to develop than data warehouses b. Data marts can be targeted to a specific group of end users c. A data mart is a smaller-scope data warehouse d. Data marts can be implemented on a simpler and less expensive hardware compared to data warehouses e. data marts are often found in small and medium sized businesses

Data marts are considerably more expensive to develop than data warehouses

Which of the following features is a critical success factor for internal Enterprise 2.0 tools? a. providing the tools b. familiarity with the tools on a personal level c. creating applications with no particular organizational objective d. limited engagement by senior managers e. a corporate culture of knowledge sharing, trust, and honest feedback

A corporate culture of knowledge sharing, trust and honest feedback.

Which of the following is not a characteristic of a virtual team? a. teams are formed to collaborate remotely on a specific project b. all team members are located in the same geographic place c. the team may disband when the project is complete d. team size and membership change based on project requirements e. team members may be located anywhere

All team members are located in the same geographic area

Which of the following is NOT a form of internet marketing? a. e-mail marketing b. search marketing c. display ads d. mobile marketing e. billboard displays

Billboard displays

Companies such as Barnes & Noble that conduct business online plus operate physical stores are called __________ companies. a.pure play b. virtual c. click only d. brick & click e. brick & mortar

Brick & Click

The form of e-commerce that is the largest in terms of sales dollar volume is _______ e-commerce. a. consumer to consumer (C2C) b. business to business (B2B) c. business to consumer (B2C) d. consumer to business (C2B) e. None of the above statements correctly identifies the largest form of e-commerce in terms of sales dollar volume

Business to Business (B2B)

When consumers purchase goods from a business the transaction is termed____________ e-commerce. a. consumer to business (C2B) b. business to consumer (B2C) c. Business to Business (B2B) d. consumer to consumer (C2C) e. None of these statements correctly describes the purchasing of goods from a business by consumers.

Business to Consumer (B2C)

Which of the following is NOT a limitation of relational database management systems (RDBMS)? a. RDBMS may hamper the business agility. b. Data is stored in sequential computer files c. RDBMS are not easily scalable in response to demand variations. d. RDBMS cannot easily handle large volumes of unstructured data. e. All of these statements are limitations of RDBMS.

Data is stored in sequential computer files

Which of the following is NOT a critical factor in a successful viral marketing campaign? a. make the content easy to access and share b. make a sequel c. make it difficult to find the ad on the web d. make people feel something e. do something unexpected

Make it difficult to find the add on the web

The ____________ database management system is capable of handling large volumes of unstructured data. a. NoSQL b. file-based c. client-based d. MySQL e. RDBMS

NoSQL

EC is the online exchange of ____________ among firms, between firms and their customers, and between customers, supported by communication technologies and in particular, the internet. a. goods b. services c. money d. all of the above

all of the above

In order to minimize fraud, e-tailers look for anomalies in ____________ a. email addresses provided b. shipping and billing addresses c. transaction patterns d. all of the above

all of the above

Successful Enterprise 2.0 implementations consider_________________ a. organizational culture b. organizational hierarchies c. technological inertia d. all of the above

all of the above

a web site should________________ a. be easy to use and fast b. offer something unique and be aesthetically pleasing c. motivate people to visit, to stay and to return d. all of the above

all of the above

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as_________. a. larger than normal transaction size b. meaningless email addresses c. misspellings in shipping and/or addresses d. multiple orders on the same credit card in a short time period. e. all of the statements are valid fraud indicators

all of the statements are valid fraud indicators

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through. a. lengthy checkout procedures b.concerns about security c. impatience d. comparison shopping on other sites e. all of these are factors in online shoppers deciding to abandon their shopping carts without purchasing

all of these are factors in online shoppers deciding to abandon their shopping carts without purchasing

An example of social commerce is: a. joining a group buying site to use the network effect to get better deals. b. forming buying co-ops in order to purchase goods at wholesale price. c. receiving recommendations on what other shoppers with similar tastes have viewed or purchased. d. individuals selling products to other individuals. e. all of these statements are examples of social commerce

all of these statements are examples of social commerce

Businesses that sells goods electronically in cyberspace with no physical store locations are typically called ___________ companies. a. all of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location. b. virtual c. click-only d. pure play e. None of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

all of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

The purpose of an OLAP cube is to: a. allow data to be analyzed by multiple dimensions. b. enable e-commerce c. analyze an experts judgement d. record a sales transaction e. predict a future trend

allow data to be analyzed by multiple dimensions.

A wiki____________________. a. allows users to add content b. allows users to revert edits c. allows anyone to read content d. allows all of the above

allows all of the above

The advantages of the database approach to managing data include all of the following EXCEPT: a. application program development is more difficult b. data is stored independently from the programs that process the data c. data is easier to share d. data inconsistency is reduced e. data redundancy is minimized

application program development is more difficult

The type of data mining that is used to identify items that are frequently purchase together is called _______ discovery. a. intersection b. class c. sequence d. predictive e. association

association

________________ is the process of creating an online diary made up of chronological entries. a. wikiing b. tagging c. blogging d. none of the above

blogging

By monitoring the ________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the same page. a. exit rate b.conversion rate c. visit length d. viewing rate e. bounce rate

bounce rate

__________ reflects the percentage of users for whom a particular page is the only page visited on the web site. a. bounce rate b. exit rate c. click through rate d. conversion rate

bounce rate

_________________ are those companies that operate in the traditional, physical markets and do not conduct business electronically in cyberspace. a. brick and mortars b. click onlys c. both A & B d. dot-coms

brick and mortars

To stay ahead of the competition, organizations have turned to ______________, using information systems to gather and analyze data and internal and external sources in order to make better business decisions. a. transaction processing b. business intelligence c. business applications d. e-commerce e. web sites

business intelligence

To determine the likelihood of a new customers to default on a loan, a manger in a bank would typically use ________ a. association discovery b. sequence discovery c. classification d. clustering

classification

Web usage mining entails analyzing _____ a. clickstream data b. page content c. associations among set of items d. unstructured data

click stream data

The purpose of online analytical processing (OLAP) is to provide: a. expert decision making b. simple data summaries c. complex multidimensional data analyses d. rapid posting of transaction data e. predictive forecasts

complex multidimensional data analyses

A dangerous aspect of Enterprise 2.0 applications that allow close collaboration by increasing data sharing is _____________. a. concern about security b. high usability expectations c. impatience d. lengthy implementation procedures e. unwillingness to change

concern about security.

In order to swiftly respond to a highly competitive and rapidly changing environment, organizations utilize a _______ a. continuous planning process b. structured decision making process c. decision support process d. decision making process

continuous planning process

Today, organizations require a(n) _____________ in order to monitor and analyze data and business processes, adjust business processes and organizational plans. a. budget plan b. annual strategic plan c. random planning cycle d. continuous planning process e. None of the terms listed describe what organization do to monitor and analyze data and business processes, adjust business processes, and updated organization plans

continuous planning process

The phenomenon of _______________ enables companies to use everyday people as a cheap labor force. a. groupsourcing b. insourcing c. multisourcing d. crowdsourcing e. outsourcing

crowdsourcing

An example of a type of unstructured data is: a. customer comments posted on a social media site b. spreadsheets c. clickstream data from a website d. sensor readings e. transaction data

customer comments posted on a social media site

________________ algorithms such fro hidden patterns in large volumes of data in order to develop predictive models. a. RDBMS b. e-commerce c. data mining d. OLAP e. OLTP

data mining

The purpose of a(n) ____________ is to store and distribute valuable data from an organization's internal information systems and external information and querying. a. transaction processing system b. operational system c. data warehouse d. data dictionary e. master file

data warehouse

A ________ is a software application with which you can create, store, organize, and retrieve data from a single database or several databases. a. transaction b. file c. database management system d. application program e. network

database management system

_________ typically provide(s) push reporting, exception reporting and pull reporting a. digital dashboards b. web crawlers c. neural networks d. intelligent agents e. OLAP

digital dashboards

The purpose of __________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. a. digital watermark b. product identifier c. product notation d. digital sweet spot e. digital signpost

digital watermark

A widely used tool for asynchronous group communication is the ________________ a. online chat b. shared whiteboard c. electronic meeting system d. videoconferencing e. discussion forum

discussion forum

Buying and selling on the Web has disrupted many industries due to ___________, the elimination of the need for a middleman. a. reintermediation b. mass customization c. reverse pricing d. menu-driven pricing e. disintermediation

disintermediation

The ability to sell products directly to the end customers without the need for distributors or retailers is called a. disintermediation b. disintegration c. reintegration d. reintermediation

disintermediation

The exchange of goods, services, and money between firms and customers, supported by the internet is termed__________ a. business intelligence b. business applications c. e-commerce d. web exchange e. transaction processing

e-commerce

By creating an employee portal based on a company intranet, organizations can provide many human resource capabilities to there employees. a. collocated teams b. employee self-service c. transaction processing d. decision support systems e. electronic meeting systems

employee self service

The benefits of a company intranet include all of the following except a. proprietary information is transmitted securely b. collaboration is enhanced through real time access to information c. employees access information only when at work d. employee productivity is increased e. information is distributed more effectively throughout the organization

employees access information only when at work

A(n) ___________ is something you collect data about. a. table b. row c. record d. column e. entity

entity

In order to improve their Web sites, companies should track the _________, which is the percentage of visitors who leave the web site after viewing that page. a. visit length b. conversion rate c. exit rate d. bounce rate e. viewing rate

exit rate

A(n) __________ system uses reasoning methods based on knowledge about a specific problem domain in order to provide advice. a. decision support b. OLAP c. competitive intelligence d. expert e. data mining

expert

The process of adding information such as latitude and longitude to pictures, videos, or other information is called_______________ a. flagging b. posting c. geotagging d. tagging

geotagging

When a government agency uses e-procurement to obtain needed materials from suppliers. It is emerging in _____________ e-commerce. a. business to business (B2B) b. government to citizen (G2C) c. government to government (G2G) d. government to business (G2B) e. none of the above statements identifies the type of e-commerce when a governmental agency uses e-procurement to obtain needed materials from suppliers

government to business (G2B)

According to the Internet Tax Freedom Act, e-tailers _____________. A. have to collect sales tax from all customers, regardless of their location b. have to collect sales tax based on the place of the customers residence. c. have to collect sales tax based on the prevalent tax rate at the e-tailers headquarters d. have to collect sales tax only from customers residing in a state where the business has substantial presence.

have to collect sales tax only from customers residing in a state where the business has substantial presence.

Enterprise 2.0 offers businesses all of the following advantages except a. increasing the difficulty of expanding their market share b. making the business more innovative c. enhancing connections with customers d. making the business more productive e. improving organizational knowledge sharing

increasing the difficulty of expanding their market share.

Collective intelligence is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of __________________ a. crowds b. customers c. individual experts d. virtual teams

individual experts

Systems designed to support decision making based on stable point in time or historical data are called______________. a. informational systems b. backup systems c. operational systems d. e-commerce systems e. retrospective systems

informational systems

A popular synchronous Enterprise 2.0 application that enables multiple participants to communicate is____________. a. microblogging tool b. instant messaging c. a blog d. a spreadsheet e. a discussion forum

instant messaging

To achieve strategic goals, organizations require up-to date, accurate and __________ information to monitor and fine tune business processes. a. integrated b. redundant c. predictive d. aligned e. replicated

integrated

A(n) _________ report provides a summary of critical information on a recurring schedule. a. scheduled b. exception c. key indicator d. drill down

key indicator

One of the challenges for smaller businesses in using collaborative Enterprise 2.0 tools is__________________ a. unwillingness to change b. the right organizational culture c. the right workforce composition d. failure to integrate the tools e. limited network effects because of failure to achieve critical mass

limited network effects because of failure to achieve critical mass

Business models based on catering to niche markets in addition to (or instead of) purely selling mainstream products are said to center on the____________ a. far ends b. long ends c. niches d. long tails

long tails

When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _____________ a. outliers b. anomalies c. long tails d. niche segments e. mass market

long tails

Market share analysis is typically used by the _______________ function of an organization. a. marketing b. accounting c. production d. management science

marketing

A(n)__________________ is a new application or Web site that uses data from one or more service providers to create a unique application. a. alliance b. mashup c. rumble d. partnership e. joint venture

mashup

A business model enabled by Web technologies is that of ________, in which firms tailor products and services to a customers particular needs. a. reverse pricing b. menu-driven pricing c. mass customization d. disintermediation e. reintermediation

mass customization

Tagging is adding ______________ to a piece of information such as a map, picture or web page. a. metadata b. comments c. blogs d. knowledge

metadata

________ agents keep track of key information such as inventory levels, notifying the users when condition change a. user b buyer c. monitoring and sensing d. data mining

monitoring and sensing

Which of the following is NOT a limitation on consumer-to-consumer e-commerce? a. uncertainty about payment methods b. limited quality control c. more widely available buyers and sellers d. increased potential of fraud e. all of these factors are limitations on consumer to consumer e-commerce

more widely available buyers and sellers

Successful Web 2.0 application rely on the ______________, the notion that the value of the application increases as the number of users increases. a. conversion rate b. affiliate effect c. network effect d. bounce rate e. exit rate

network effect

In the __________pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. a. click rate b. pay per click c. time on site d. user based e. click stream

pay-per-click

Examples of the types of activities that can be supported by ESs includes all of the following except a. payroll calculations b. financial planning c. machine configuration d. medical diagnosis

payroll calculations

Based on the concept of collective intelligence , __________________ is the creation of goods or services by self-organizing communities. a. peer production b. structural enhancement c. representational delight d. functional convenience e. functional strength

peer production

Which of the following is NOT a benefit of cloud-based collaboration tools? a. easy to use tools b. more efficient than email for collaboration c. plentiful documentation and support d. software upgrades do not need to be purchased e. reduced costs and risks of using preexisting, easily deployed, and low cost web based tools

plentiful documentation and support

Webcasts are also known as _______________ a. podcasts b. blogcasts c. radiocasts d. blogging

podcasts

Which of the following is NOT a key purpose of business analytics? a. Predict business outcomes b. understand the data c. build explanatory models d. identify trends e. provide a detailed picture of the current state of business

provide a detailed picture of the current state of business

The purpose of a key indicator report is to: a. provide routine information at predefined intervals b. provide answers to unplanned questions c. highlight situations that fall outside the expected normal range of values d. provide a summary of critical information on a regular schedule. e. provide access to greater levels of detail

provide a summary of critical information on a regular schedule.

A key function of RDBMS is the __________, which enables users to retrieve data from the database to answer questions. a. form b. table c. question d. query e. data dictionary

query

Which of the following is NOT a common purpose of a geographic information system? a. replicate an experts judgement b. perform competitor analysis c. identify optimal product mixes at specific locations d. locate target customers e. find optimal site locations

replicate an experts judgment

By allowing customers to state the price they are willing to pay for a product or service, some companies utilize the _________ business model overview. a. reintermediation b. menu-driven pricing c. mass customization d. disintermediation e. reverse pricing

reverse pricing

An advantage of the click only e-commerce strategy is: a. the lower variety of product offerings are needed b. reduced competitive pressures c. less need to enhance technologies d. the higher prices can be charged because customers do not price compare e. rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

With the ____________ web, search engines will be able to give richer and more accurate responses to search requests. a. syntactical b. semantic c. grammar-driven d. meaningful e. mashup

semantic

Microblogging tools are used for_________________- a. creating an online text diary b. providing location information c. short status updates d. customer support functions

short status updates

If a person shops for a new laptop at a best buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of a. showrooming b. using a buying group c. joining a co-operative buying club d. physical shopping e. exploratory shopping

showrooming

A critical aspect of Web site design is that of ______, which refers to characteristics that influence the sites security and performance a. structural enhancement b. functional convenience c. structural firmness d. representational delight e. functional strength

structural firmness

_________________ communication is when people are all meeting at the same times or in real time a. synchronous b. asynchronous c. collaboration d. none of the above

synchronous

In an RDBMS, an entity is represented as a(n) _______________ a. attribute b. table c. row d. association

table

A key challenge of knowledge management systems is to identify and manage __________ knowledge assets and make them available to organization members. a. explicit b. archival c. private d. textual e. tacit

tacit

The act of __________ involves manually adding metadata to documents and other types of media to help in social cataloging a. broadcasting b. marking c. uploading d. tagging e. spotting

tagging

Organizations can use ______ to learn about customers attitudes and opinions from emails, blogs, wikis, and discussion forums. a. predictive discovery b. clustering c. OLAP d. text mining e. association discovery

text mining

A service provided on a mobile device that provides the ability to see another persons location is called the ______ location based service. a. location b. tracking c. mapping d. navigation e. none of these terms describes the service that provides the ability

tracking

Web 2.0 offers all of the following advantage over the web 1.0 except a. users can read and write content b. users are passive recipients of content from companies c. users can give and receive recommendations to friends and others d. users can focus on sharing content instead of just finding content e. users play an active role in providing content

users are passive recipients of content from companies

________________ is using the network effect to increase brand awareness. a. brand marketing b. shared marketing c. social marketing d. viral marketing

viral marketing

A common feature of a decision support system (DSS) is to perform _________ to examine alternative problem solutions. a. what if analysis b. competitive intelligence c. correlation analysis d. web content mining e. association discovery

what if analysis