MIS 395 Final
Which of the following statements about the wholesale and agency models for selling books is not true?
Amazon supports the agency model.
________ focuses on studying customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service.
Analytical customer relationship management (CRM)
Which of the following companies purchased Instagram?
Which social marketing proved the most effective for ExchangeHunterJumper.com?
is the top app in terms of both audience size and share of time spent?
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
Gramm-Leach-Bliley Act
________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
Herd behavior
To address the falling price of display ads and declining user engagement, Yahoo acquired all of the following except:
Which of the following statements about Facebook Exchange is not true?
It is a social search engine.
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
Lean
Which of the following statements about e-sports is not true?
The e-sport audience is predominantly composed of females between the ages of 21 and 34.
Which of the following statements is true about information flow, a key element of supply chain execution?
The key element to the information flow is the complete removal of paper documents.
Which of the following statements about piracy in the movie and television industry is not true?
The most common method of piracy uses bit cyberlockers/file hosting sites.
Which of the following is not an example of a native digital news site?
USA Today
All of the following are benefits of auctions except:
decreased price transparency.
PredictWallStreet is an example of a(n):
interest-based social network.
Supply chain execution ________.
involves the management of product flow, information flow, and financial flow
All of the following are aspects of content convergence except:
language
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?
newsfeed
A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest.
practice network
Magazine digital advertising revenues are expected to ________ for the next few years.
remain relatively flat
The key use of the manufacturing execution module of supply chain management is to ________.
support production processes, taking into account capacity and material constraints
In 2018, B2B e-commerce accounted for approximately ________% of all B2B commerce.
46
Which of the following was the first state law in the United States requiring owners of commercial websites or online services to post a privacy policy.
California Online Privacy Protection Act
Which of the following is a core Fair Information Practices (FIP) principle?
Choice/Consent
The ________ model is not one of the three business models employed by newspapers between 1995 and 2018.
Convergence
Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?
Curalate
Which of the following statements about the music industry is not true?
Digital revenues accounted for less than half of all U.S. music revenues in 2017.
Which of the following was the object of the FTC's highest penalty for a COPPA violation to date?
Disney's Playdom
Which of the following types of auctions is perfect for sellers that have many identical items to sell?
Dutch Internet auctions
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:
Facebook's Lookalike Audience lead generation tool.
The Spokeo case involved a claim for damages based on which of the following?
Fair Credit Reporting Act
On which of the following do users spent the least amount of time per day?
________ refers to the feeling of having been too cheap in bidding and failing to win an auction.
Loser's lament
Which of the following statements about cloud-based B2B systems is not true?
Much of the expense of the system is shifted from the B2B network provider to the firm.
An ________ serves businesses that primarily buy direct goods on a contract purchasing basis.
industry consortium
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
industry convergence.
Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?
magazines
E-distributors:
make money by charging a mark-up on products they distribute.
The time spent watching and reviewing auction bids is a part of ________ costs.
monitoring
The Day of Action was a protest to proposed changes in regulations pertaining to which of the following?
net neutrality
An example of an indirect good in the fast-food industry is:
paper napkins.
Which of the following statements is true about product flow, a key element of supply chain execution?
It refers to the movement of goods from the supplier to production, from production to distribution, and from distribution to the consumer.
Which of the following allows Facebook to track user behavior on other sites?
Like button
Which of the following statements about the newspaper industry is not true?
Newspaper circulation revenues have declined dramatically since 2000.
Which of the following statements about the online newspaper audience is not true?
Online readership of newspapers is growing at more than 30% a year
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app?
Open Graph
________ customer relationship management (CRM) systems help to create mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.
Operational
is not true about mobile marketing?
People use most of their mobile minutes while they are on the go, outside of the home.
All of the following are Pinterest marketing tools except:
Promoted Accounts.
All of the following are forms of collaboration among businesses except:
RFQs
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems.
SCM
________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.
Shill bidding
Google uses which of the following to build a global database of wireless access points and their geographic locations?
Street View cars
Which of the following is not a privacy advocacy group?
TIO
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.
Technological
Which of the following statements best describes the potential impact of network effects with respect to portals?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
Which of the following is not a characteristic of the use of social networks in B2B e-commerce?
They are always private.
Which of the following statements about EDI systems is true?
They typically serve vertical markets.
________ is a method for ensuring that suppliers precisely deliver ordered parts at a specific time and to a particular location.
Tight coupling
Which of the following is a history of your actions on Facebook?
Timeline
Which of the following statements is not true about OTT?
To use OTT services, consumers must purchase a bundle of channels.
Collaborative customer relationship management enhances communication by understanding customer history and current needs.
True
Customer relationship management systems collect data that can be mined to discover the next product line extension that consumers covet.
True
Using enterprise marketing management (EMM) tools can help integrate various promotional campaigns such that the right messages are sent to the right people through the right channels.
True
Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?
Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?
Twitter Card
Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge?
USA Freedom Act
Which of the following examples portrays the 24/7/365 operation of a customer relationship management (CRM) system?
Web-based interfaces that provide product information, sales status, support information, issue tracking, and so on
Which of the following is an example of supply chain efficiency?
Xenthix, an electronics company, sources its raw materials in ways that keep its costs low.
All of the following are major trends in B2B e-commerce in 2018-2019, except:
a movement toward implementing highly centralized supply chains to reduce risk.
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n):
affinity community.
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
amplification
Analysts predict that B2B e-commerce in the United States will grow to approximately ________ by 2022.
$7.3 trillion
Which of the following U.S. media channels generates the most revenue?
broadcast television/pay TV
Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management.
competition
Which of the following uses software installed at the ISP level to track user clickstream behavior?
deep packet inspection
Which of the following is the second-most popular mobile marketing format?
display advertising
Content convergence describes convergence in the design, production, and ________ of content.
distribution
EDI began as a(n) ________ system.
document automation
NeweggBusiness is an example of a(n):
e-distributor
Which of the following primarily serve horizontal markets?
e-distributors and e-procurement Net marketplaces
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
equipment
Which of the following primarily deal with direct goods?
exchanges and industry consortia
Which of the following is the first step in the social marketing process?
fan acquisition
The ratio of impressions to fans is a measure of:
fan acquisition.
WebMD.com is an example of a:
focused content portal.
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
global reach
When was the future of e-books firmly established?
in 2007, with the introduction of Amazon's Kindle
Which of the following is a method of inventory cost management that seeks to eliminate excess inventory?
just-in-time production
Which of the following portrays the individualized service benefit of a customer relationship management (CRM) system?
learning how each customer defines product and service quality so that customized product, pricing, and services can be designed or developed collaboratively
Which of the following is not a type of digital gamer?
local gamers
The liquidity of a market is measured by all of the following except:
price transparency.
Identify the factors that help in building models of customer demand in an analytical customer relationship management (CRM) system.
price, quality, and satisfaction analysis of competitors
Which of the following is another term for amplification?
reach
Which of the following is not one of the typical portal revenue sources?
referral fees
Which of the following accounts for the most mobile ad spending?
search engine advertising
The last step in the procurement process is:
sending a remittance payment.
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
social technology
The ability to track products as they move through the supply chain and to foresee external events is a characteristic of ________.
supply chain visibility
DRM refers to a combination of ________ for protecting digital content.
technical and legal means
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
the Collective Utilitarian principle
Which ethical principle tells you that it is wise to assume perfect information markets?
the New York Times test
What is the major reason why the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
the ability to make perfect copies of digital works at little cost
E-mailing buyers to warn them away from a seller is a type of auction fraud known as:
transaction interference.
All of the following are examples of dark social except:
tweets
Which of the following features of e-commerce technology can result in work and shopping invading family life?
ubiquity
Which of the following types of online content is consumed by the highest percentage of U.S. Internet users?
video
Which of the following types of auctions "shields the brand" of the seller?
Name Your Own Price auction
Priceline is an example of a(n):
Name Your Own Price auction.
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.
Net marketplaces
All of the following are "live"/on-demand OTT services except:
Netflix
Which of the following has the highest penetration of social network usage among the general population?
North America
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
bid siphoning
Downloading a music track owned by a record company without paying for it is an example of a violation of:
copyright law.
Identify a key technology in analytical customer relationship management (CRM) systems.
data mining
An ________ provides an online catalog that represents the products of thousands of direct manufacturers.
e-distributor
Office supplies are an example of:
indirect goods.
All of the following are weaknesses of EDI except:
EDI lacks universal standards.
Which of the following happened during the time period when newspapers used a print-centric business model?
Google launched its search engine.
What is the first step in the procurement process?
search for suppliers
Automated order entry systems:
show goods from a single seller.
Apple's iBeacon uses which of the following technologies?
BLE
All of the following marketing tools on Facebook require payment except:
Brand Pages.
marketing tools on Facebook require payment except:
Brand Pages.
________ was sued by the Justice Department for violating antitrust laws in connection with e-books.
Apple
________ is an example of an e-procurement Net marketplace.
Ariba
