MIS Chapter 7 Study Guide

You adopt a child and need to update your healthcare benefits to include that new child. This is an example of ________ e-commerce.

B2C B2E C2C B2B B2E

Electronic checks are primarily used in ________.

G2C C2C B2C B2B B2B

Which of the following is NOT a problem associated with channel conflict?

Marketing resource allocation Logistics of online activities Alienating customers Handling returns Alienating customers

________ occurs when shoppers visit a brick-and-mortar store but then purchase online.

Showrooming Bannering The long tail Bundling Showrooming

Scams and misleading advertisements are an entirely new phenomenon due to the ubiquity of the Internet in our daily lives over the past 20 years.

True False False

A unique advantage Walmart currently has over Amazon is its ability to ship-to-store.

True False True

As the principal of a local high school, you want to install a wireless WAN to give students better, more secure access to the Internet. You request bids from a few local service providers to get the best price. This is an example of a(n) ________ auction.

downward reverse upward forward reverse

Gift cards are ________ cards.

electronic credit purchasing smart stored-value money stored-value money

In ________, recipients of your marketing notices send information about your product to their friends.

electronic tendering online direct marketing affiliate marketing viral marketing viral marketing

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website.

sell-side marketplace electronic exchange buy-side marketplace sellers exchange sell-side marketplace

________ are/is electronic billboards that promote a product or a vendor.

Banners Pop-under ads Pop-up ads Spam Banners

________ exchanges connect buyers and sellers across many industries.

Direct Horizontal Indirect Vertical Horizontal

________ materials are those items that are needed for MRO.

Direct Horizontal Indirect Vertical Indirect

________ exchanges connect buyers and sellers in a given industry.

Direct Horizontal Indirect Vertical Vertical

________ are/is the underlying technology for digital currencies such as Bitcoin.

Disintermediation Reverse auctions Blockchain Smart cards Blockchain

________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else.

Domain-squatting Cyber-squatting Domain-using Cyber-using Cyber-squatting

________ cards allow businesses to charge online payments to their credit card accounts.

Electronic credit Purchasing Smart Stored-value money Purchasing

________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary.

Electronic credit Purchasing Smart Stored-value money Stored-value money

Amazon Business stays competitive in niche markets by using a long tail strategy.

True False True

You buy the right to use software, not distribute it.

True False True

An electronic ________ is a central, virtual market space on the web where many buyers and many sellers can conduct e-commerce and e-business activities.

auction mall marketplace storefront marketplace

You are a musician. You only sell your songs on iTunes. This is an example of a ________ business.

brick-and-mortar clicks-and-mortar brick-and-click virtual virtual

You own a restaurant in New York City. This is an example of a ________ organization.

brick-and-mortar clicks-and-mortar virtual pure-play brick-and-mortar

A major method of procuring goods and services in the buy-side model is the ________ auction.

downward forward upward reverse reverse

You sell popcorn in downtown Chicago. It became so popular that you started a website so people all over the country can get your popcorn delivered to their doorstep. This is an example of a ________ business.

pure-play clicks-and-mortar brick-and-mortar virtual clicks-and-mortar