MIS Chapter 8 - Exam 2
SMIS Components
Same as any IS; hardware, software, data, procedures, and people.
SLATES
Search, Links, authoring, tags, extensions, signals.
Three SMIS organizational roles
Social media providers, users, communities.
Social network
Social relationships among people with common interests.
Ad blocking software
Software that filters out advertising content (duh).
Influencer
Someone whose opinion may force a change in other's beliefs or behavior.
ESN Implementation Best Practices
Strategy, sponsorship, support, success.
Crowdsourcing
The dynamic social media process of employing users to participate in product design or redesign.
Human Capital
The investment in human knowledge and skills for future profit.
Social capital
The investment in social relations with the expectation of returns in the marketplace.
Capital
The investment of resources for future profit, as defined by Karl Marx.
Strength of relationship
The likelihood that the other entity in the relationship will do something that benefits the organization.
Use Increases Value
The more people use a site, the more value it has and the more people will visit.
Enterprise 2.0
The use of emergent social software platforms within companies.
Social Media
The use of information technology to support the sharing of content among networks of users.
Content data
data and responses to data that are contributed by users.
Folksonomy
A content structure that emerges from the processing of many user tags.
Social CRM
A dynamic, SM-based CRM process.
Multiplicative nature of social capital
A large network of relationships with people who have few resources may be of less value than a small network of relationships with many resources.
Enterprise Social Network
A software platform that uses social media to facilitate cooperative work of people within an organization
Social Media Policy
A statement that delineates employees' rights and responsibilities.
Users
individuals and organizations that use SM sites to build social media relationships.
Bounce Rate
percent of people who visit the site and leave immediately.
Social media providers
provide platforms that enable the creation of social networks.
Conversion rate
the frequency that someone who clicks on an ad makes a purchase.
Pay-Per-Click
Advertisers display ads to potential customers and only pay when the customer clicks on the ad.
Viral Hook
An inducement to pass communication along through SM community tiers.
Four common SM metrics
Brand awareness, conversion rates, web site traffic, user engagement
Connection data
Data about relationships
Process of developing an effective SMIS
Define goals, identify success metrics, identify target audience, define your value, make personal connections, gather and analyze data
Value of social capital
Determined by the number of relationships in a social network, the strength of those relationships, and the resources controlled by those related.
Web 2.0
Dynamic user-generated content systems.
SM Communities
Formed based on mutual interests and transcend familial, geographic, and organizational boundaries.
Communities of Practice (communities)
Groups of people related by a common interest.
Social Media Information System (SMIS)
Information system that supports the sharing of content among networks of users.
How does social capital add value?
Information, influence, social credentials, personal reinforcement.
Monetize
Make money from
Best Practices
Methods that have been shown to produce successful results in prior implementations.
Vanity Metrics
Metrics that don't improve your decision making.
Success metrics/key performance indicators
Metrics to identify when you've achieved your goals.
Two categories of SM Data
Content data and Connection data.
User-generated content
Content on SM that is contributed by users; the essence of SM relationships.
Freemium revenue model
Offering users a basic service for free and charging premiums for upgrades or advanced features.