MIS Chapter 8 - Exam 2

SMIS Components

Same as any IS; hardware, software, data, procedures, and people.

SLATES

Search, Links, authoring, tags, extensions, signals.

Three SMIS organizational roles

Social media providers, users, communities.

Social network

Social relationships among people with common interests.

Ad blocking software

Software that filters out advertising content (duh).

Influencer

Someone whose opinion may force a change in other's beliefs or behavior.

ESN Implementation Best Practices

Strategy, sponsorship, support, success.

Crowdsourcing

The dynamic social media process of employing users to participate in product design or redesign.

Human Capital

The investment in human knowledge and skills for future profit.

Social capital

The investment in social relations with the expectation of returns in the marketplace.

Capital

The investment of resources for future profit, as defined by Karl Marx.

Strength of relationship

The likelihood that the other entity in the relationship will do something that benefits the organization.

Use Increases Value

The more people use a site, the more value it has and the more people will visit.

Enterprise 2.0

The use of emergent social software platforms within companies.

Social Media

The use of information technology to support the sharing of content among networks of users.

Content data

data and responses to data that are contributed by users.

Folksonomy

A content structure that emerges from the processing of many user tags.

Social CRM

A dynamic, SM-based CRM process.

Multiplicative nature of social capital

A large network of relationships with people who have few resources may be of less value than a small network of relationships with many resources.

Enterprise Social Network

A software platform that uses social media to facilitate cooperative work of people within an organization

Social Media Policy

A statement that delineates employees' rights and responsibilities.

Users

individuals and organizations that use SM sites to build social media relationships.

Bounce Rate

percent of people who visit the site and leave immediately.

Social media providers

provide platforms that enable the creation of social networks.

Conversion rate

the frequency that someone who clicks on an ad makes a purchase.

Pay-Per-Click

Advertisers display ads to potential customers and only pay when the customer clicks on the ad.

Viral Hook

An inducement to pass communication along through SM community tiers.

Four common SM metrics

Brand awareness, conversion rates, web site traffic, user engagement

Connection data

Data about relationships

Process of developing an effective SMIS

Define goals, identify success metrics, identify target audience, define your value, make personal connections, gather and analyze data

Value of social capital

Determined by the number of relationships in a social network, the strength of those relationships, and the resources controlled by those related.

Web 2.0

Dynamic user-generated content systems.

SM Communities

Formed based on mutual interests and transcend familial, geographic, and organizational boundaries.

Communities of Practice (communities)

Groups of people related by a common interest.

Social Media Information System (SMIS)

Information system that supports the sharing of content among networks of users.

How does social capital add value?

Information, influence, social credentials, personal reinforcement.

Monetize

Make money from

Best Practices

Methods that have been shown to produce successful results in prior implementations.

Vanity Metrics

Metrics that don't improve your decision making.

Success metrics/key performance indicators

Metrics to identify when you've achieved your goals.

Two categories of SM Data

Content data and Connection data.

User-generated content

Content on SM that is contributed by users; the essence of SM relationships.

Freemium revenue model

Offering users a basic service for free and charging premiums for upgrades or advanced features.