MIS EXAM 2

Which of the following is an example of a consumer-to-consumer (C2C) e-marketplace?

A person posts information about furniture he wishes to sell on eBay and sells it to another individual who views that eBay page.

Which of the following websites uses a sequential architecture?

A website that provides online counseling requires a visitor to enter certain information on the home page, which would then lead him to the subsequent page, until he is matched with a suitable counselor.

Which of the following demonstrates a downside of crowdsourcing?

An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.

Which of the following is true regarding customer retention?

Attracting new customers is often more difficult and expensive than retaining existing ones.

refers to collections of data that are so enormous in size, so varied in content, and so fast to accumulate that they are difficult to store and analyze using traditional approaches.

Big data

iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This resulted in a shortage of tickets that the public could have bought themselves. Which of the following would have best helped the brokers to book tickets in such large numbers?

Bots

________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style.

Cascading style sheets

The ratio of visitors who buy a product from a website divided by the total number of visitors can be referred to as the ________.

Conversion rate

In e-commerce metrics __________ refers to the amount an advertiser pays each time a visitor clicks in the ad to navigate to the advertisers site.

Cost per clickthrough

A ________ is a prepackaged data warehouse solution offered by vendors that includes the hardware and software, maintenance, and support.

Data warehouse appliance

Which of the following is true regarding the use of electronic data interchange (EDI) between partner companies in a supply chain?

EDI often relies on private networks and proprietary software.

Which of the following elements of website usability describes how quickly a user performs tasks after learning a website's basic design measures?

Efficiency

Modules such as budget planning, debt management, travel and expense management, and contracts management are typically included in a ___________ management system.

Financial

Which of the following is a good master data management strategy

Focusing on key areas

Which of the following devices received signals from orbiting satellites that transmit time and location data?

Global Positioning Systems devices

Which of the following technologies is better equipped than relational databased to handle big data?

Hadoop

Which of the following databases resembles an organizational chart

Hierarchical database

The original language used to create web pages is called ________.

Hypertext markup language HTML

is a website structure with several links to pages at all levels, allowing visitors numerous paths through the site.

Multidimensional website architecture

is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant's bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase.

Payment Gateway

Which of the following factors is taken into account by search engines while determining the relevance of a website?

Quality of external links to the site from other websites

________ ensures that every foreign key entry actually exists as a primary key entry in its main table

Referential integrity

________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site's position in result lists.

Search engine optimization

Which of the following holds true of neutral nets

They borrow the brains approach, using digital signals in place of neural ones

Which of the following is a characteristic of decisions made at an organization's strategic level?

They have widespread effects which impact suppliers, customers, and the whole industry.

Which is the following characteristic of best-of-breed suites

They match user requirements closely

A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?

Third Party cookies

Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website when compared to Walmart?

Unlike Walmart, Amazon.com did not operate out of physical retail locations.

________ refers to how easily people with disabilities can approach and use web resources.

Web accessibility

Which of the following statements is true of content management systems?

Web content management systems enable people with limited web development skills to contribute to a website from anywhere in the world.

A standardized and regularly updated output from a publisher that can be embedded in a customized mashup is known as a __________

Web feed

Which database architecture is especially used for managing web content and web-based resources?

XML database

Which of the following best describes an IT dashboard?

a graphical user interface that organizes information vital to a user's roleand decisions that user makes

Devices and software that help people with disabilities, such as screen readers for the visually impaired, are called ________.

assistive technologies

________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

bounce rate

Software developers must test their code in one browser after another because ________.

browser developers add special features and proprietary tags that work only with their own browser

The use of live chats as a CRM strategy in the context of customer support will most likely result in________.

considerable savings

Consistency in a company's financial management system is maintained by ________.

creating bridges and interfaces to other information systems

The early file processing systems were very difficult to maintain because of ________.

data dependency between the programs and files

In enterprise information management, data ownership issues arise because ________.

data is shared by all the stakeholders in the organization

A central data repository containing information drawn from multiple sources that can be used for analysis, intelligence gathering, and strategic planning is called a ________.

data warehouse

Databases are created and handled using ________.

database management software

A data model that graphically shows the tables, attributes, keys, and logical relationships for a database is called a ________.

database schema

Which of the following is the primary function of the International Accounting Standards Board (IASB)?

developing and promoting a single worldwide set of financial reporting standards

Demand forecast accuracy is important because overestimating demand leads to ________

discount blowouts

The buying and selling of goods and services over the Internet or other networks, encompassing financial transactions between businesses, consumers, governments, or nonprofits is called ________.

e-commerce

An integrated application suite to support a whole establishment that includes modules to manage financials, human resources, supply chain, customer relationships ,and other business processes is called________.

enterprise resource planning

Which of the following elements of website usability refers to the mistakes made by users when they attempt to accomplish a task and how easy it is to recover from those mistakes?

error rate

Which of the following is a disadvantage of best-of-breed suites?

error-prone synchronization between systems

________ involves the automatic tagging of unusual events in financial transactions and is used to spot mistakes and fraudulent activities.

exception reporting

Software applications that mimic the reasoning and decision making of human professionals, drawing from a base of knowledge about a particular subject area, are known as ________

expert systems

The process of retrieving data from multiple sources to be loaded into a data warehouse is called ________.

extraction

The official website of Realtor USA, an independent real estate company in New York, allows visitors to view virtual tours of apartments, print a colorful flyer, view a map, contact an agent, and email a friend, all from one inclusive viewer. The primary web goal of this organization falls into the category of ________.

facilitating offline relationships

An attribute of an entity in a table is called a ________.

field

A newly opened law firm in Kirkland decides to create a small website that provides a brief introduction of the firm, its mission, the contact information and address of the firm, and a client list. Which of the following information architectures would be most suitable for its website?

flat website architecture

Consumer Reports is a magazine that tests consumer products in its labs and disseminates information on the results so consumers can compare brands. Hence, Consumer Reports is an example of a(n) ________.

infomediary

A(n) ________ focuses on informing visitors and empowering them with aggregated information about products from different suppliers.

infomrdiary

takes advantage of signals transmitted via the phone to access a database, retrieve account information, and enter data.

interactive voice response

Vendors are providing software-as-a-service (SaaS) products because of the need to ________

lower implementation costs

Early integrated application suites evolved from systems that supported ________.

manufacturing resource planning

Sam Reid is a web designer at a publishing firm in Minnesota. He wants to use a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on the firm's public website. Which of the following should he use in order to bring together all this information from multiple internal and external sources onto the firm's customizable web pages?

mashup

The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

nappropriate product placement

Which of the following activities is supported by financial management systems?

negotiating the terms and conditions of payment agreements made with vendors

Which of the following is an early database approach that allowed flexible links to support many-to-many relationships?

network database

James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?

online analytical processing

Which of the following methods categorizes massive amounts of data stored in data warehouses to reveal significant patterns and trends in the data?

online analytical processing

Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees

operational level

Which of the following is a function of the human capital management system?

optimizing labor schedules

Which of the following is a function of a supply chain planning software?

predicting demand

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

predictive analytics

A field or a group of fields that make a record unique in a table is called a(n) ________.

primary key

After a discussion with his investors, the owner of a newly launched online video site decides that entertaining his audience will be the primary web goal of the website. Which of the following actions will best support his decision?

providing free access to quality content and selling advertising space on the website

Which of the following best describes the term key performance indicator?

quantifiable metrics most important to an individual's role and an organization's success

A representation of an entity in a meaningful way, which includes the attributes of the entity, is called a ________.

record

Which of the following is the most widely used database architecture?

relational database

Databases that are smaller than enterprise databases and focus on their creators' specific information requirements are known as ________

shadow systems

Shadow systems focus on________.

specific information requirements of an individual or department

Software programs used by search engines which crawl the web visiting sites to analyze the keywords, headers, content, and links to other sites are called ________.

spiders

The bullwhip effect can be reduced if ________.

suppliers have real-time access to up-to-date retail sales data

Which of the following is a reason why CAPTCHA may no longer be so widespread?

technology that can discriminate between the mouse movements and keystrokes of bots and humans

A disadvantage of electronic data interchange (EDI) is that it ________.

tends to lock partners into their relationship

is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

text mining

Structured information can be defined as data ________

that can be organized into hierarchies

Which of the following is an accurate definition of a top landing page?

the number of entrances to a site for each page

in web metrics, which of the following best describes depth of visit?

the number of page views per visit

Which of the following is a measure of the satisfaction level of website usability?

the ratings of individual experiences on the website by the users ranging from pleasant to frustrating

Batch processing is defined as ________.

the sequential execution of operations on each record in a large set

The last string of letters in the name of a website indicates ________.

the type of organization or country code

The online book review magazine, bookreviewusa.com, offers free access to all their reviews and author interviews; however, only those who have purchased premium access can read book extracts from recently published books. What is the primary web goal of this organization?

to inform or entertain the audience.

Which of the following supply chain management software is used to manage and optimize shipping, logistics, fleet routing, and scheduling?

transportation management software

An online retail website has a low rate of customer retention. Which of the following would be the most effective way to help the company increase its retention rate?

using a CRM system to track customer behavior when they visit the site

Which of the following steps should be undertaken while designing a dashboard?

using seven or fewer graphs, charts, maps, or tables on one dashboard