MK Final Exam

Point of purchase (POP) stimuli

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________.

ALL: Fear of Deviance Commitment Culture Preferences

A reason for why consumers conform is

surrogate consumer

A(n) _________ is a marketing intermediary retained by a consumer to guide what that customer buys

subculture

A________ is defined as a group whos members share beliefs and common experiences that set them apart from others

Gender

All of the following are important components of social class EXCEPT

impulse buying

Anna has a sudden urge she couldn't resist to buy a new a purse; she was engaging in?

Occupational Prestige

The single best indicator of social class

credibility and attractiveness

The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________.

Bottom of the pyramid

78% of the global population is low income consumers whose purchasing power is under $10,000 per year. They are referred to as __________

Habitual

Buying decisions that are made with little or no conscious effort.

True

Gasoline is the only commonly purchased product that is priced down to a fraction of a cent. This is the case because buying gasoline is a low-involvement activity, which makes point of purchase factors more important.

ALL: Social experiences interpersonal attraction the thrill of the hunt

Hedonic shopping motives include

Legitimate

If a fireman told you to leave your apartment, you would comply because the fireman has __________ power

Social Capital

If you were able to pull strings and get your friends past the velvet rope and into an exclusive night club, you would gain some

a person and his or her perceptions

The balance theory perspective involves relations among three elements (a triad). Which of the following is one of the elements of the triad?

Word-of-mouth communication

Sophie tells Nick about a great new restaurant. Sophie is practicing ________.

attractiveness

Source ___________ refers to the perceived social value the message receivers associate with the source

Generation Z

What is the most divers generational cohort in U.S. history

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

Whether the customers experienced high or low involvement toward the product

Asian American

Which American ethnic subculture is most likely the fastest growing?

income inequality

Which factor does NOT affect the savings rate?

The most diverse age cohort

Which of the following is NOT true of Generation Y

theory of cognitive dissonance

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

consumer confidence

____ Measures how optimistic or pessimistic people are about the future health of the economy and how they will fair in the future

Expert Power

________ derives from the knowledge that a customer possesses about a content area

Opinion leaders

_________ are frequently able to influence attitudes on behavior

cognitive

a customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in ______ decision making

Attitude

a lasting genral evaluation of pepole (including oneself), objects, advertisements, or issues

heuristic

a mental or problem solving shortcut to make a decision

three generations of family

an extended family unit is characterized by__________ living together

Balance Theory

considers how people perceive relations among different attitude objects, and how they alter their attitudes so that these remain consistent

Brand Loyalty

consumer who buys the same brand over and over again

affective

decisions driven by our emotional responses to a product are called ________.

Asian

in general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line

Choice and Satisfaction

the expectancy disconfirmation theory holds that expectations influence

discretonary income

the money available to a household over and above what it requires to have a comfortable standard of living

Trust

the social networks formed within collabrative consumption businesses such as Uber and Airbnb build _________ which is key for economic exchange between strangers

Baby boomer Generation

when is the most powerful age segment economically in the united states

African American

which of the "big Three" American subcultures make up about 13% of the population

customer satisfaction

which of the following is considered a post- purchase process