MKT 1001 Chapters 9 and 10 Quiz
The internet is sometimes referred to as a push medium because marketers determine which websites consumers are going to view
False
Earned media is not controllable like advertising
False
Pottery Barn uses ____ to display snapshots of company events, staff, and products
According to your text, ____ are small technology-based firms operating in international markets almost immediately after their establishment and realizing as much as 70% of their sales outside the domestic home market
"Born globals"
The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell
False
Traditional advertising is unlimited in terms of interactivity
False
Thailand wants to increase its trade and economic integration with Cambodia. Which trading alliance will be the most useful in achieving this goal?
ASEAN
Many marketers claim that ____ will become the world's largest market
China
Which of the following countries has the highest GDP?
China
When influencers fail to disclose a connection to a brand they promote, they may be charged with
Deceptive advertising
____ uses the internet, mobile, and interactive channels to develop communication and exchanges with customers
Digital marketing
It is impossible for a subsidiary to develop a local identity because it seldom employs personnel from the country within which it operates
False
Organizations that employ standardized products, promotion campaigns, and prices for all markets are practicing what is known as
Globalization
______________ can be ideas and creative materials, songs, movies, books, or electronics that are developed to educate or entertain
Intellectual property
Walgreens has set up a website that enables customers to converse with the company and communicate their needs and wants. This is an example of a(n) ____ website.
Interactive
Which one of the following is likely to concentrate human resources into one unit and serve as the central point for all information flow related to international operations?
International division structures
One of the effects of NAFTA is the simplification of country-of-origin rules. This will likely hinder the international trade activities of
Japan
Which of the following is used to help maintain a more favorable balance of trade by a country?
Limiting imports
Globalization of markets requires developing marketing strategies as if the world were one market. Which of the following marketing mix variables is most difficult to standardize for globalization?
Media allocation
Which of the following digital media tend to be more promotional oriented?
Media-sharing sites
Brown Dog Cycles creates sleek and modern bicycles for commuters and cycling enthusiasts using the latest materials such as carbon fiber frames. Brown Dog Cycles are relatively expensive, but its urban customers routinely pay $2,000 to $4,000 for the hand-crafted bicycles. The owners are considering expanding their company's footprint outside the United States and are considering opportunities to export its products to Canada and Mexico. They have learned that _______ eliminated virtually all tariffs on goods produced and traded among Canada, Mexico, and the United States.
NAFTA
____ includes any attempt to intentionally conduct dishonest activities online
Online fraud
Due to increasing consumer demand, many television networks are creating ____ of their shows
Podcasts
When a glove manufacturer in Korea is allowed to sell only a certain number of plastic gloves to Japan, that firm is facing a(n)
Quota
A major benefit of social media marketing is the ability to reach new target markets, such as Millennials. A firm wishing to target Millennials would be advised to use
Snapchat
Digital media have created opportunities for companies to
Target specific markets
The most important feature of apps is
The convenience and cost savings they offer to the consumer
Which of the following would be a benefit to a franchisor, such as Sylvan Learning, in expanding into international marketing?
The franchisor does not have to put up a large capital investment
One trend that has caused consumer-generated information to gain importance is
The increase of consumers using digital media to publicize their own product reviews
Digital marketing uses all digital media to develop communication and exchanges with customers
True
Firms that use an international division structure are often organized domestically on the basis of functions or product divisions, whereas the international division is organized on the basis of geography
True
NAFTA simplifies country-of-origin rules, hindering Japan's use of Mexico as a staging ground for further penetration into U.S. markets
True
Those who subscribe to a podcast will automatically get new content from the podcast delivered to their listening devices or personal computers
True
If a newly formed country wanted to increase its international trade and reduce worldwide tariffs, it would most likely try to become a part of
WTO
Some companies use ____ as internal tools for teams working on a project requiring lots of documentation
Wikis
You have just completed a two-day offsite meeting with your marketing team. During the meeting, you solidified your company's strategy for distributing, promoting, and pricing products, and understanding the needs and desires of your customers by utilizing digital media marketing tactics. Which of the following statements best describes what you just accomplished?
You developed your company's e-marketing strategy
Marketers of computer software, music, and books are particularly affected by cultural differences in
Standards regarding intellectual property
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into its website. It knows how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney. Through the Disney website, consumers can access in-depth information about Disney products, movies, theme parks, the corporation, and anything else related to Disney. This is an example of one of the characteristics that distinguishes online media from traditional marketing, namely
Accessibility
Regardless of their age, income, or gender, an increasing number of people are turning to the internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and nonprofit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium. Political parties are also using social media to connect with voters and to keep individuals informed about the up-to-the-minute activities in the political campaigns. If the politicians wanted to involve the potential voters in the campaign, they could utilize _______, a new trend in video marketing, and create input for their Facebook pages.
Amateur filmmakers
The ____ is the difference in value between a nation's exports and its imports
Balance of trade
Which of the following describes a company hiring a foreign firm to produce a designated volume of its product to specification?
Contract manufacturing
Harley-Davidson Motors manufactures all of its motorcycles in the U.S. at one of four sites. With a large number of its bikes sold in markets all around the world, it still retains the manufacturing close to the headquarters for several reasons, one being that its management wants to keep close watch on the quality of its products. However, for all the accessories, apparel, and other riding gear, Harley-Davidson contracts out to other manufacturers to produce the items with the Harley name and logo. Some of these items, particularly the apparel, are made in China. Lately, some members of the Harley Owners' Group (HOG) have been complaining to the company about this practice, citing that "everything Harley should be made in America." One of Harley-Davidson's largest international markets is in Japan, where American brands are highly sought after. This is an example of ____ impacting the market.
Cultural forces
Which of the following occurs when consumers are communicating through word-of-mouth interactions to promote a product or company?
Earned media
XYZ Logistics was engaging in limited transportation of agricultural products overseas. However, it recently made the decision that it wanted to increase the exporting of products to Canada, Mexico, Argentina, Brazil, and other countries. To do this it created a new subunit of its marketing division that would specifically focus on these activities. XYZ Logistics has adopted a(n) __________ structure.
Export departement
Regardless of their age, income, or gender, an increasing number of people are turning to the internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and nonprofit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium. Which of the media below would be best for the American Red Cross to use in developing relationships with blood donors, and in soliciting funds for storm-ravaged communities as a result of floods and fires?
The World Trade Organization was an important outcome of the unification of Europe
False
The internet makes it possible for the marketer to communicate with consumers more effectively and more consistently at a lower cost than previously possible. Moreover, the internet has made it possible for marketers to reach new markets and to target existing markets more precisely. Digital media is the foundation of the marketer's newfound power via the internet. Digital media-based marketing is different than traditional marketing in a number of ways. More specifically, digital media marketing differs from traditional marketing in which of the following ways?
Interactivity
The Alphabet Corporation, best known for its Google search engine, is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Alphabet's operations?
It has operations or subsidiaries in many different countries
Some hospitals in the United States find that their need for radiologists to read X-rays is volatile during the evening and early morning hours, especially between 2:00 and 6:00 a.m. This is because the number of emergency room visits needing X-rays is usually lower than those required during daytime operating hours. There is a recent trend where hospitals in the United States are contracting radiologists from countries such as Australia to read the electronically-transmitted X-rays during the evening and early morning hours. This is an example of
Outsourcing
____ are free online publicity that helps the company
Positive customer reviews
