MKT 300 Chapter 4

Organizational, or corporate, culture

A set of values, beliefs, goals, norms, and rituals that members of an organization share

ethical issue

An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical

social responsibility

An organization's obligation to maximize its positive impact and minimize its negative impact on society

codes of conduct

Formalized rules and standards that describe what the company expects of its employees

marketing ethics

Principles and standards that define acceptable marketing conduct as determined by various stakeholders

marketing citizenship

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders

Sustainability

The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies

cause-related marketing

The practice of linking products to a particular social cause on an ongoing or short-term basis

strategic philanthropy

The synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits

Ethics relates to individual and group decisions whereas social responsibility ________________.

deals with the total effect of marketing decisions on society

According to your text, a well-implemented _______ and a strong ________ result in the greatest decrease in ethical risks for an organization.

ethics program; corporate culture

Research into marketing ethics suggests that the ________ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision.

greater the consequences

An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are.

greenwashing

In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their __________________.

observations of how coworkers and superiors behave

Which of the following is often a better predictor of unethical activities than are personal values?

opportunity

Acme Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______________.

organizational culture

Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies?

sustainability

Which of the following do codes of ethics NOT do?

take every situation into account

When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct?

the channel member managing the product

Which of the following promises consumers fair treatment when they complain to marketers about products?

the right to be heard