MKT 300 Chapter 4
Organizational, or corporate, culture
A set of values, beliefs, goals, norms, and rituals that members of an organization share
ethical issue
An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical
social responsibility
An organization's obligation to maximize its positive impact and minimize its negative impact on society
codes of conduct
Formalized rules and standards that describe what the company expects of its employees
marketing ethics
Principles and standards that define acceptable marketing conduct as determined by various stakeholders
marketing citizenship
The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders
Sustainability
The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies
cause-related marketing
The practice of linking products to a particular social cause on an ongoing or short-term basis
strategic philanthropy
The synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits
Ethics relates to individual and group decisions whereas social responsibility ________________.
deals with the total effect of marketing decisions on society
According to your text, a well-implemented _______ and a strong ________ result in the greatest decrease in ethical risks for an organization.
ethics program; corporate culture
Research into marketing ethics suggests that the ________ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision.
greater the consequences
An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are.
greenwashing
In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their __________________.
observations of how coworkers and superiors behave
Which of the following is often a better predictor of unethical activities than are personal values?
opportunity
Acme Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______________.
organizational culture
Which of the following is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies?
sustainability
Which of the following do codes of ethics NOT do?
take every situation into account
When an ethical issue arises in the supply chain, which of the following is most likely to be held accountable for misconduct?
the channel member managing the product
Which of the following promises consumers fair treatment when they complain to marketers about products?
the right to be heard