MKT 300 UKY Holly Hapke exam 2 practice questions
Traveler's Insurance uses an umbrella in its name to symbolize protection. Such symbols provide cues to overcome which aspect of a service? a. Perishability b. Intangibility c. Client-based relationships d. Inseparability e. Heterogeneity
Intangibility
During which phase of the new product development process is a new product idea turned into a prototype or working model? a. Concept testing b. Test marketing c. Business analysis d. Product development e. Screening
Product development
The primary difference between a service and a good is that a service _______. a. is dominated by the intangible portion of the total product b. provides the psychological stimulation that aids in solving problems or adjusting to the environment c. is dominated by its symbolic meaning d. is dominated by the tangible portion of the total product e. provides many jobs in the United States
is dominated by the intangible portion of the total product
Which of the following is true of electronic marketing? a. it provides an opportunity for companies that lack physical stores to market their products to consumers b. electronic marketing media are less interactive that traditional media in terms of customer responses to the company c. e-marketing uses only the internet as the medium for marketing
it provides an opportunity for companies that lack physical stores to market their products to consumers
a product ____ is a specific version of a product that can be designated as a distinct offering among an organization's products a. line b. item c. mix d. identity e. assortment
item
Which of the following influences on the consumer buying decision process result from time, circumstances, and location? a. Situational b. Subcultural c. Cultural d. Social e. Psychological
situational
Examining quality, design, materials, and possibly item reduction or deletion to acquire the product in the most cost-effective way is best described as _______. a. sole sourcing b. vendor analysis c. multiple sourcing d. specification analysis e. value analysis
value analysis
As a service characteristic, heterogeneity refers to:
variation in quality
type of communication important in service promotion because of heterogeneity and the intangibility
word of mouth
_______ are trade barriers designed either to raise revenue for a country or to protect domestic products a. quota b. export subsidies c. export restrictions d. tariffs e. embargos
tariffs
Which of the following represents the most people? a. Asia-Pacific Economic Cooperation (APEC) b. North American Free Trade Agreement (NAFTA) c. Southern Common Market (MERCOSUR) d. Association of Southeast Asian Nations (ASEAN) e. European Union (EU)
Asia-Pacific Economic Cooperation (APEC)
Buyers recognize the existence of a new product during which of the following stages of the product adoption process? a. Interest b. Evaluation c. Adoption d. Trial e. Awareness
Awareness
Online marketplaces where buyers and sellers can exchange information, goods, services, ideas, and payments are best described as _______. a. online auction sites b. buying centers c. B2C e-commerce sites d. corporate websites e. B2B e-commerce sites
B2B e-commerce sites
Which of the following is NOT one of the factors that affect service quality? a. Corporate performance b. Service quality specifications c. Customer expectations d. Management of service expectations e. Employee performance
Corporate performance
Sales fall rapidly during which of the following? a. Decline stage b. Product development c. Maturity stage d. Growth stage e. Introduction stage
Decline stage
Which of the following identifies old technologies that can be exploited in new ways or develops new business models to give customers more than they've come to expect from current products in a specific market? a. Product modification b. Line extension c. Brand extension d. Disruptive innovation e. Idea generation
Disruptive innovation
Page visits, reach, and CPM (cost per thousand exposures) are all examples of what type of social media metric? a. Exposure b. Advocacy c. Engagement d. Impact e. Influence
Exposure
ACME Corp. has decided that all of its products' packages should be similar. ACME is using which of the following? a. Brand extension b. Family packaging c. Family branding d. Co-branding e. Private distributor packaging
Family packaging
Which of the following alters a product's versatility, effectiveness, convenience, or safety? a. Aesthetic modification b. Quality modification c. Package modification d. Ingredient modification e. Functional modification
Functional modification
Which of the following involves developing marketing strategies as though the entire world (or its major regions) were a single entity? a. Outsourcing b. Globalization c. Licensing d. Segmentation e. Customization
Globalization
Which of the following is NOT true about digital marketing as a new distribution channel? a. It increases inefficiencies throughout the marketing channel. b. It reduces costs throughout the marketing channel. c. It increases speed throughout the marketing channel. d. It reduces redundancies throughout the marketing channel. e. It reduces inefficiencies throughout the marketing channel.
It increases inefficiencies throughout the marketing channel.
Which of the following are often a political necessity because of nationalism and government restrictions on foreign ownership? a. Contract manufacturing b. Strategic alliances c. Direct investment d. Joint ventures e. Outsourcing
Joint ventures
Before creating a social media advertising campaign, Sarah embeds quantitative and qualitative metrics at the onset of her strategy that can allow almost real-time measurement and evaluation. What are these metrics called? a. Engagement metrics b. Impressions c. Key Performance Indicators (KPIs) d. Click-through rate (CTR) e. Impact metrics
Key Performance Indicators (KPIs)
Which of the following is closely related to packaging and is used to identify, promote, inform, and address legal requirements? a. Brand licensing b. Branding c. Brand mark d. Labeling e. Packaging
Labeling
Which of the following is NOT a means of repositioning a product? a. Changing the product's image through promotional efforts b. Physically changing the product c. Aiming the product at a different target market d. Maintaining the product's marketing mix e. Distributing the product through a different distribution channel
Maintaining the product's marketing mix
Which of the following is responsible for managing the marketing activities that serve a particular group of customers? a. Product mix team b. Product manager c. Market manager d. Brand manager e. Venture team
Market manager
Which of the following is contracting of noncore operations or jobs from internal production within a business to an external entity that specializes in that operation? a. Offshore outsourcing b. Outsourcing c. Crowdsourcing d. Licensing e. Offshoring
Outsourcing
Which of the following deletion strategies makes no attempt to give a declining product a new life? a. Flash sale b. Lingering drop c. Immediate drop d. Run-out e. Phase-out
Phase-out
Which of the following does the North American Free Trade Agreement NOT do? a. Expand trade by requiring equal treatment of U.S. firms by Canada and Mexico b. Raise tariffs on products imported from Canada and Mexico c. Simplify country-of-origin rules d. Provide protection for intellectual property e. Make it easier to invest in Mexico and Canada
Raise tariffs on products imported from Canada and Mexico
ACME Corp. is going through the new product development process and is selecting ideas with the greatest potential for development for further review. ACME is in which phase of the new product development process? a. Product development b. Concept testing c. Test marketing d. Business analysis e. Screening
Screening
Which of the following is a website (or app) where users can create a profile and interact with other users, post information, and engage in other forms of web-based communication? a. Media-sharing site b. Blog c. A wiki d. Social network e. Mobile marketing
Social network
Which of the following organizational architecture elements is the most difficult to change, especially in the short term? a. Processes b. Culture c. Structure d. People e. Functions
Structure
Which of the following product elements derives from customers' involvement with the product, which may convey additional value to many products (and brands) for buyers? a. Brand loyalty b. Brand equity c. The core product d. Symbolic or experiential benefits e. Supplemental features
Symbolic or experiential benefits
Which of the following is NOT a way in which nonprofit marketing is different from conventional marketing? a. Nonprofit marketing can be quite controversial. b. Nonprofit marketing has more opportunity for creativity. c. It can be difficult to judge the performance of a nonprofit. d. The chief beneficiary is who owns it or holds stock in it. e. The chief beneficiaries are clients, members, or the public at large
The chief beneficiary is who owns it or holds stock in it.
Which of the following is NOT a way that consumers rationalize pirating software, video games, and movies online? a. They are excited by the thrill of getting away with it and the slim risk of consequences. b. They think they are smarter than others. c. They worry about getting arrested. d. They are influenced by friends and family who engage in piracy and swap digital content. e. They feel they just do not have the money to pay for what they want.
They worry about getting arrested.
Which of the following are purchased when a sudden problem must be solved, products of which customers are unaware of until they see them in a store or online, and products that people do not plan on purchasing? a. Specialty products b. Convenience products c. Unsought products d. Shopping products e. Accessory products
Unsought products
Which of the following is responsible for all aspects of developing a product: research and development, production and engineering, finance and accounting, and marketing? a. Brand manager b. Product manager c. Market manager d. Venture team e. Brand developer
Venture team
ACME Corp. has concentrated its human resources with international expertise into one unit which serves as the central point for all information flow related to international operations, it is most likely using _______. a. a product division structure b. an international division structure c. the global matrix structure d. a geographic area structure e. an export department structure
an international division structure
ACME Corp. is developing a software program that can run on mobile devices so that customers can interact with the firm, view product information, and see the status of an order. This is best described as a(n) _______. a. social media b. app c. widget d. website e. podcast
app
Companies often use social media influencers popular with their target market to promote their products. In this case, the influencers represent a(n) _______. a. dissociative reference group b. membership reference group c. aspirational reference group d. subculture e. social class
aspirational reference group
Which of the following consists of three major components: cognitive, affective, and behavioral? a. Lifestyles b. Attitude c. Personality d. Learning e. Motive
attitude
Logitech was founded with the knowledge and resources to accelerate its participation and investment in the global marketplace; it was able to export products soon after being established in market niches in which it competed with long-established firms. This is an example of a(n) _______. a. strategic alliance b. trading company c. born global d. export agent e. contract manufacturer
born global
Products are classified as being business or consumer products according to the a. goals of the organization b. buyer's intended use of the product c. seller's intended use of the product d. location of use e. types of outlets from which they are purchases
buyer's intended use of the product
which of the following is an economic factor that can influence a company's global marketing strategies? a. religion b. trade barriers c. education d. local preferences e. buying power
buying power
The Red Cross raises funds to help people recover after fires, tornados, and other disasters. For the Red Cross, the victims of these disasters represent _______. a. target publics b. target markets c. client publics d. general publics e. client segments
client publics
_____ is a low-cost procedure that allows a company to determine customers' initial reactions to product idea before it incests considerable resources in research and development a. concept testing b. business analysis c. commercialization d. phase-out
concept testing
In the case that a preferred brand is not available, which of the following consumer product types will a shopper be most likely to choose a substitute brand? a. Specialty b. Installations c. MRO supplies d. Convenience e. Shopping
convenience
Delivery and installation, financing arrangements, customer training, warranties and guarantees, repairs, layaway plans, convenient hours of operation, adequate parking, and information through toll-free numbers and websites are examples of _______. a. customer positioning b. product design c. product differentiation d. product features e. customer services
customer services
Commodities and raw materials are typically purchased using which method of business buying? a. Sampling b. Inspection c. Reciprocity d. Description e. Negotiation
description
The purchase manager of a cake and pastries store wanted to purchase supplies of milk. He told the seller that he wanted cow's milk that contained at least 10% fat. which of the following methods of business buying did the purchase manager use? a. description b. inspection c. sampling d. straight rebuying e. negotiation
description
Customers usually have two levels of service expectations: _______ and _______. a. perishable; intangible b. intangible; inseparable c. desired; acceptable d. unwanted; acceptable e. desired; perishable
desired; acceptable
ACME Corp. is using all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers. This is best described as _______. a. electronic marketing b. digital retailing c. mobile marketing d. social networking e. digital marketing
digital marketing
During the final stage of the consumer buying decision process, a person might experience cognitive dissonance, which is _______. a. a group of brands that a buyer views as possible alternatives b. additional information sought from outside sources c. objective characteristics (such as the size, speed, capacity) and subjective characteristics (such as style and color) that are important to him or her d. doubts in the buyer's mind about whether purchasing the product was the right decision e. when a buyer becomes aware of a difference between a desired state and an actual condition
doubts in the buyer's mind about whether purchasing the product was the right decision
which is closest to pure services in the tangibility continuum? a. restaurant dining experience b. education c. rice d. custom made clothing
education
One of the most important factors in providing high service quality to customers is _______. a. employee uniforms b. customer satisfaction c. apps and kiosks that reduce the level of customer contact d. customer training e. employee satisfaction
employee satisfaction
The process through which a person acquires the knowledge and skills to function as a consumer is best related to which of the following social influences on the buying decision process? a. Reference groups b. Family influence c. Social class d. Culture e. Roles
family influence
Which of the following markets may have complex buying procedures due in part to their public accountability? a. Institutional markets b. College markets c. Reseller markets d. Government markets e. Producer markets
government markets
Training can help employees provide consistent service quality, thereby lessening variations in service quality, which is also known as _______. a. intangibility b. client-based relationships c. heterogeneity d. inseparability e. perishability
heterogeneity
When customer-contact jobs are contracted out to the homes of workers, it is called _______. a. home-based marketing b. intangibility c. homesourcing d. outsourcing e. perishability
homesourcing
The Red Cross raises money to help people survive natural and manmade disasters. Red Cross can best be described as a(n) _______. a. good b. specialty product c. unsought product d. idea e. service
idea
_____ refers to the ability of electronic media to allow customers to convey their needs and requirements directly to the marketers in response to their marketing communications a. control b. connectivity c. interactivity d. addressability e. accessibility
interactivity
You are thinking about buying a tablet to help with your classes and for entertainment purposes. When you search your memory for information about products that might address these needs, you are engaging in which aspect of the consumer buying decision process? a. Cognitive dissonance b. Evaluative criteria c. External information search d. Internal information search e. Consideration set
internal information search
ACME Corp. has ordered widgets from Wiley Widgets several times before, but now it would like Wiley Widgets to offer a lower per-unit price in exchange for a larger order. ACME is using which of the following types of business purchases? a. New-task purchase b. New-rebuy purchase c. Modified rebuy purchase d. Straight rebuy purchase e. Modified-task purchase
modified rebuy purchase
An internal energizing force that directs a person's activities toward satisfying needs or achieving goals is best described as _______. a. perception b. attitudes c. self-concept d. learning e. a motive
motive
Because it imports more products than it exports, so that money is flowing out of the country, the United States has a(n) _______. a. negative balance of trade b. positive gross domestic product c. positive balance of trade d. negative exchange control e. negative gross domestic product
negative balance of trade
George, the purchase manager for a car manufacturing company, was asked to collect the specifications of a new engine part from the production manager and the vendor specifications from the other departments before placing an order with a supplier. He was also asked to create the procedures for future purchases of the particular engine part that would help in increasing the car's mileage. Which of the following types of business purchase is the company going making? a. negotiation b. new-task purchase c. straight rebuy purchase d. modified rebuy purchase e. sampling
new-task purchase
Any attempt to conduct dishonest activities online would be described as _______. a. identity theft b. piracy c. online fraud d. transparency e. credit card fraud
online fraud
Which of the following is NOT one of the ways that business transactions differ from consumer transactions? a. Orders by businesses are frequently small and inexpensive. b. Suppliers of large, expensive, or complex goods often must sell products in large quantities to make profits. c. Orders by business customers tend to be much larger than individual consumer sales. d. Purchasing decisions are often made by a committee. e. Discussions and negotiations associated with business purchases can require considerable marketing time and selling effort.
orders by businesses are frequently small and inexpensive
Many suppliers and their customers invest time and resources to build and maintain mutually beneficial relationships which are often called a. partnerships b. co-ops c. monopolies d. reciprocity e. alliances
partnerships
a brand manager in a multi-product firm would be responsible for a. performance of a specific brand b. all brands within a product line c. branding the products of the firm
performance of a specific brand
One of the most significant privacy issues relates to marketers' use of _______. a. stolen credit card numbers b. personal information c. competitors' information d. customer loyalty programs e. intellectual property
personal information
The "bricks-and-clicks" model involves maintaining _______. a. online shopping sites only b. apps and blogs c. physical stores only d. physical stores and an online shopping site e. social network pages and blogs
physical stores and an online shopping site
The decisions and activities intended to create and maintain a certain concept of the firm's product, relative to competitive brands, in customers' minds are best described as _______. a. disruptive innovation b. positioning c. repositioning d. perceptual mapping e. screening
positioning
To estimate the purchase potential of business customers, a marketer must find a relationship between a variable available in industrial classification data, such as number of employees, and the size of _______. a. potential customers' sales b. potential customers' purchases c. current customers' sales d. potential customers e. potential customers' products
potential customers' purchases
Dell obtains most of its computer parts and chips from other producers and assembles them together into a desktop or a laptop, which is then sold to consumers. It can be said that Dell is a part of a(n) _____ market. a. reseller b. government c. retailer d. producer e. institutional
producer
Gorton's Seafood buys large amounts of fish to use in its frozen dinners and dinner components. Gorton's Seafood belongs in which of the following business markets? a. Producer market b. Government market c. Institutional market d. B2C market e. Reseller market
producer market
Kimberly-Clark is in the process of eliminating products from the product mix because it no longer satisfies a sufficient number of customers. This is best described as _______. a. disruptive innovation b. product adoption c. product positioning d. product deletion e. commercialization
product deletion
in business markets, individuals or groups purchase products for one of three purposes. These purposes are a. resale, wholesale, and direct use b. wholesale, direct use, and use in producing other products c. resale, wholesale, and use in producing other products d. resale, direct use in producing other products, and use in general operations
resale, direct use in producing other products, and use in general operations
Which of the following markets includes wholesalers or retailers? a. Buying centers b. Producer markets c. Government markets d. Institutional markets e. Reseller markets
reseller markets
When a business buyer invites vendors to bid to supply a specified good or service in competition with each other, with the lowest bidder winning the right to sell to the buyer, this is best described as _______. a. buying center b. B2B e-commerce site c. reverse auction d. online auction e. B2B exchange
reverse auction
When a product's packaging can be reused for an additional purpose, this is best described as _______. a. secondary-use packaging b. handling-improved packaging c. family packaging d. family branding e. category-consistent packaging
secondary-use packaging
_________ describes the tendency of people to reject information that is inconsistent with their beliefs, even when presented with information to the contrary a. selective distortion b. selective retention c. selective exposure d. framing e. closure
selective distortion
When you are using the internet to research a school project, and you ignore the banner ads on websites even though you see them flashing on the page, you are probably engaging in the process of _______. a. selective retention b. selective distortion c. learning d. selective exposure e. self-concept
selective exposure
Customers' perceptions of how well a service meets or exceeds their expectations is best described as _______. a. service quality b. experience quality c. search quality d. credence quality e. ingredient quality
service quality
One of the most important benefits of e-marketing is the ability of marketers and customers to _______. a. share information b. reduce costs c. use apps d. save money e. use social media
share information
_____ refers to items for which buyers are willing to expand considerable effort in planning and making the purchase a. accessory equipment b. impulse good c. shopping product d. unsought product e. convenience product
shopping product
The North American Industry Classification System (NAICS) is a(n) _______. a. state directory of businesses b. single industry classification system used in Europe to generate comparable statistics c. single industry classification system used globally to generate comparable statistics d. single industry classification system used by the United States, Canada, and Mexico to generate comparable statistics e. commercial database
single industry classification system used by the US, Canada, and Mexico to generate comparable statistics
When retailers go to great lengths to create physical settings that appeal to their target market and are conducive to making purchase decisions, they are attempting to shape which of the following influences on consumer buying behavior? a. Situational b. Psychological c. Social d. Cultural e. Enduring
situational
A chain of fast food restaurants varies its menu across the countries in which it is present. While most items on the menu in one country feature chicken, another country has mostly lamb-based products, while the menu of a third country features mainly vegetarian options. The fast food chain has found that this is necessary as tastes vary from country to country. In this example, the fast food chain is catering to the _____ differences between countries. a. legal b. sociocultural c. economic d.political e. technological
sociocultural
Any product making a nutritional claim must have _______. a. standardized packaging b. package licensing c. promotional nutrition labeling d. the information that the manufacturer thinks is important e. standardized nutrition labeling
standardized nutrition labeling
The world's first service economy was _______. a. Canada b. Australia c. Germany d. Japan e. the United States
the United States
______ is the main global organization that promotes free trade among 153 member nations by eliminating trade barriers and educating individuals, companies, and governments about trade rules around the world. a. MERCOSUR b. the EU c. the WTO d. NAFTA e. ASEAN
the WTO
Although heterogeneity results in variability in service quality, which makes it difficult to standardize services, it does offer a significant advantage: _______. a. the ability to customize b. the ability to distribute services through multiple channels c. the ability to store unused products for a later date d. lower prices e. lower costs
the ability to customize
The group of people within an organization who make business buying decisions are best described as _______. a. vendors b. the buying center c. the purchasing unit d. gatekeepers e. influencers
the buying center
A product modification differs from a line extension in that _______. a. it changes the product's dependability and durability b. the original product does not remain in the line c. the new product is in a different product category d. it changes the sensory appeal of a product by altering its taste, texture, sound, smell, or appearance e. the original product remains in the line
the original product does not remain in the line
ACME Corp. managers lack the will and resources to develop international marketing strategies, but are happy when their company's products are purchased by a(n) _______, which then sells them internationally. a. export agent b. trading company c. licensor d. joint venture e. contract manufacturer
trading company
Free samples can help move consumers into which of the following? a. Trial b. Adoption c. Interest d. Evaluation e. Awareness
trial
______ is a hybrid mix of a social networking site and a micro-blogging site that allows users to post messages of up to 280 characters, which are then available for their "followers" to read a. twitter b. linkedin c. facebook d. instagram e. myspace
Which of the following is the strongest and most desired by marketers? a. Brand insistence b. Brand recognition c. Brand loyalty d. Brand equity e. Brand preference
Brand insistence
Which of the following are viewed as "in the know" by many product adopters? a. Laggards b. Late majority c. Early majority d. Innovators e. Early adopters
Early adopters
Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing? a. Digital marketing b. Electronic marketing c. Digital retailing d. Mobile marketing e. Social networking
Electronic marketing
The use of bribes, which are illegal for U.S. companies, relate best to which of the following? a. Trade barriers b. Sociocultural forces c. Economic forces d. Political and regulatory forces e. Ethical and social responsibility forces
Ethical and social responsibility forces
Which of the following has its own currency? a. Southern Common Market (MERCOSUR) b. Association of Southeast Asian Nations (ASEAN) c. European Union (EU) d. North American Free Trade Agreement (NAFTA) e. Asia-Pacific Economic Cooperation (APEC)
European Union (EU)
Which of the following is the market value of a nation's total output of goods and services for a given period in relation to its population? a. Exchange control b. Gross domestic product c. Balance of trade d. Gross domestic product per capita e. Gross national product per capita
Gross domestic product per capita
When a product's performance characteristics are at least equal to those of competitive brands and it is priced lower, which of the following is appropriate? a. Head-to-head positioning b. Positioning to highlight style c. Repositioning d. Positioning to emphasize ingredients e. Positioning to avoid competition
Head-to-head positioning
Which of the following is characterized by intense competition? a. Introduction b. Maturity c. Decline d. Test marketing e. Growth
Maturity
Which of the following is NOT one of the five opportunities for creating value generated by a global presence? a. Mine optimal locations for activities and resources b. Minimize the transfer of knowledge across locations c. Adapt to local market differences d. Exploit economies of global scope e. Exploit economies of global scale
Minimize the transfer of knowledge across locations
Which of the following is used by retailers or wholesalers to develop more efficient promotion, generate higher gross margins, and change store image? a. Generic brands b. Manufacturer brands c. Consumer brands d. Equity brands e. Private distributor brands
Private distributor brands
Which of the following is the total group of products that an organization makes available to customers? a. Product mix b. Promotion mix c. Marketing mix d. Product mix width e. Brand mix
Product mix
Which of the following is NOT a typical function of packaging? a. To prevent tampering and shoplifting b. To protect the product and maintain its form c. To prevent efficient handling of the product d. To promote a product e. To offer convenience to consumers
To prevent efficient handling of the product
Which of the following is one of the biggest mistakes a marketer can make when engaging in digital marketing? a. Treating it like a disruptive innovation b. Adopting an undifferentiated marketing strategy c. Treating it like a traditional marketing channel d. Using all social networks regardless of target markets e. Failing to engage in social networks
Treating it like a traditional marketing channel
The Double-A of American Airlines, the peacock of NBC, and the apple with a missing bite of Apple are examples of a _______. a. brand mark b. trade name c. brand name d. trademark e. brand equity
brand mark
Behavior that violates generally accepted norms of a particular society is best described as _______. a. cognitive dissonance b. consumer buying behavior c. consumer misbehavior d. routinized response behavior e. consumer fraud
consumer misbehavior
Copying computer software, video games, movies, or music without paying the producer for them is an example of _______. a. social influences b. consumer misbehavior c. routinized response behavior d. psychological influences e. situational influences
consumer misbehavior
Two trends have elevated the importance of consumer-generated information: (1) The growing tendency of consumers to publish their own thoughts, opinions, reviews, and product discussions; and (2) _______. a. consumers' preference for smartphones and apps b. consumers' tendencies to trust other consumers over corporations c. consumers' preference for less technology d. consumers' tendencies to trust the government over consumers and corporations e. consumers' tendencies to trust other corporations over consumers
consumers' tendencies to trust other consumers over corporations
_______ uses the internet and mobile and interactive channels to develop communication and exchanges with customers a. digital marketing b. digital media c. electronic marketing d. digital electronics e. e-marketing
digital marketing
Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, which of the following options then emerges as a possibility? a. exporting b. joint venture c. limited exporting d. direct ownership
direct ownership
Nonprofit decisions that relate to how ideas and services will be made available to clients relate to _______. a. price b. product c. profit d. promotion e. distribution
distribution
Brand _____ is the marketing and financial value associated with a brand's strength in a market. a. identity b. loyalty c. insistence d. equity e. image
equity
In which of the following stages of the consumer buying decision process does a person use evaluative criteria to assess a consideration set? a. Evaluation of alternatives b. Information search c. Problem recognition d. Postpurchase evaluation e. Purchase
evaluation of alternatives
the group of brands that a buyer views as possible alternatives is known as the _______. a. evoked set b. evaluative criteria c. product family d. inert set e. marketing mix
evoked set
High-involvement, unfamiliar, and expensive products such as cars are most likely to involve _______. a. extended decision making b. routinized response behavior c. limited decision making d. impulse buying e. enduring involvement
extended decision making
Most companies have entered the global marketplace _______ and _______. a. gradually; all at once b. immediately; incrementally c. immediately; all at once d. thoughtfully; all at once e. gradually; incrementally
gradually; incrementally
During which of the product life cycle stages do sales rise rapidly? a. Growth b. Maturity c. Decline d. Introduction e. Deletion
growth
_________ is the first phase of the new product development process a. business analysis b. idea generation c. screening d. concept testing
idea generation
Which of the following raises the price of foreign goods? a. Quota b. Exchange controls c. The World Trade Organization (WTO) d. Embargo e. Import tariff
import tariff
An unplanned buying behavior resulting from a powerful urge to buy something immediately is called a. impulse buying b. habitual buying c. compulsive response behavior d. non-problem solving e. cognitive dissonance
impulse buying
A price increase or decrease does not significantly alter demand for a product with _______. a. joint demand b. reciprocity c. elastic demand d. derived demand e. inelastic demand
inelastic demand
For most firms, the early stages of international development are often _______ and not fully _______. a. formal; planned b. informal; planned c. formal; implemented d. informal; improvised e. informal; implemented
informal; planned
The fact that you cannot isolate the production of a ride through a ride-share service such as Uber or Lyft from its consumption relates to the service's _______. a. intangibility b. heterogeneity c. homogeneity d. inseparability e. perishability
inseparability
the four major stages of a product life cycle include a. prosperity, recession, depression, and recovery b. speciality, convenience, shopping, and unsought goods c. decline, stabilization, exposure, and growth d. introduction, growth, maturity, and decline
introduction, growth, maturity, and decline
Quality, the overall characteristics of a product that allow it to perform as expected, has two components: _______ and _______. a. level; function b. level; consistency c. appearance; consistency d. function; appearance e. services; consistency
level; consistency
When buyers purchase products occasionally or from unfamiliar brands within a product category, they are most likely to use _______. a. enduring involvement b. limited decision making c. extended decision making d. impulse buying e. routinized response behavior
limited decision making
The development of a product that is closely related to one or more products in the existing product line, but designed specifically to meet somewhat different customer needs is best described as a(n) _______. a. line extension b. brand extension c. aesthetic modification d. product modification e. quality modification
line extension
Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of a. product modifications b. functional modifications c. aesthetic modifications d. line extensions e. product lining
line extensions
which of the following is an example of a supplement product? a. ipad b. loan to buy a new car c. harley d. new bike
loan to buy a new car
To reduce prices of services used during slow periods in order to boost demand, marketers may use _______. a. peak pricing b. high-contact pricing c. client-based pricing d. supply-based pricing e. off-peak pricing
off-peak pricing
Emma looks at her watch and realizes that it has stopped. She knows that the watch is old and that she will have to buy a new one. Emma is in the _____ stage of the consumer buying decision process a. information search b. purchase c. alternative evaluation d.post-purchase evaluation e. problem recognition
problem recognition
the five major stages of the consumer buying decision process, in order, are
problem recognition, information search, evaluation of alternatives, purchase, and post-purchase
Huy Fong Foods is buying peppers and vinegar to make its iconic Sriracha sauce. For Huy Fong Foods, these are best described as _______. a. installations b. process materials c. component parts d. raw materials e. accessory equipment
process materials
The process of creating and designing products so that customers perceive them as different from competing products is best described as _______. a. product positioning b. disruptive innovation c. concept testing d. product differentiation e. product modification
product differentiation
A _______ is a specific version of a product, while a _______ is a group of closely related products that are considered to be a group because of marketing, technical, or end-use considerations. a. product item; product line b. product mix; product line c. product mix width; product mix depth d. brand; product mix e. product item; product mix
product item; product line
Which of the following is responsible for a product, a product line, or several distinct products that make up an interrelated group within a multiproduct organization? a. Product mix manager b. Venture team c. product manager d. Market manager e. Brand manager
product manager
The internet is viewed as a _______ medium because users determine which material they are going to view. a. Passive b. Close c. Push d. Pull e. Open
pull
Online marketing efforts make the buying process far more efficient because it _______ and _______. a. saves time; increases costs b. saves time; reduces costs c. removes emotion, reduces costs d. saves time; is more professional e. takes more time; reduces costs
saves time, reduces costs
Purchasing agents at ACME Corp. are looking in company files and trade directories, contacting suppliers for information, soliciting proposals from known vendors, and examining various online and print publications. They are in which of the following stages of the buying decision process? a. Selecting the product to be purchased and the supplier b. Searching for and evaluating potential products and suppliers c. Evaluating the supplier's and product's performance by comparing it with specifications d. Developing product specifications e. Recognizing the problem Hide Feedback
searching for an d evaluating potential products and suppliers
John's lawnmower stopped working midway through mowing his front yard. His interest in researching replacement lawnmower brands is most likely to be _______. a. extended decision making b. situational involvement c. low involvement d. enduring involvement e. routinized response behavior
situational involvement
which of the following would be an example of digital media that marketers can use for promotional purposes? a. newspaper b. outside of an electric bus c. landline phone d. smart watch e. DVD player
smart watch
Which of the following is an open aggregate of people with similar social rank? a. Social class b. Opinion leader c. Culture d. Subculture e. Reference group
social class
a disadvantage of aesthetic modifications is that: a. they concentrate only on the look of a product rather than how it feels b. they tend to maximize the amount of illegal product counterfeiting c. they are determined subjectively by customers d. they do not help firms gain sizable market share
they are determined subjectively by customers
When a company offers many product lines, it can be said to have a _______. a. wide product mix b. narrow product mix c. deep product mix d. shallow product mix e. brand product mix
wide product mix
