MKT 3013 Chapter 4
True or false: If firms implement programs that are socially responsible, their employees are NOT required to act in an ethically responsible way.
False
True or false: In business decisions, managers rarely, if ever, have to choose between conflicting outcomes.
False
Which of the following is most likely to lead to unethical decision making?
Focusing on short-term benefits to the firm
Which of the following are steps in the process of ethical decision making? (Choose every correct answer.)
Identify issues, Brainstorm alternatives, Choose a course of action
During the ______ phase of the marketing plan, marketers are identifying potential markets and must consider several pertinent issues related to the product or service being delivered.
Implementation
When a company uses an online poll to determine what type of consumer is most likely to buy its latest product offering, the company is in which phase of its conscious marketing strategy?
Implementation
Decision makers are more likely to do what when they use the ethical decision-making framework? (Choose every correct answer.)
Include the relevant ethical issues Evaluate the alternatives
In the past, many businesses were only interested in making a __________ for the benefit of shareholders.
Incorporating a higher purpose, Taking a holistic view of business, Recognizing that business is a subset of society
What is the most likely outcome for a company when it practices social responsibility to customers?
Increased awareness of the firm
Unethical marketing behavior includes which actions? (Choose every correct answer.)
Destroying information harmful to company image, Misrepresenting company earnings, Using false advertising
GE's Ecomagination program, which doubles investments in clean research and development, is an example of using social responsibility to transform which stakeholder category?
Marketplace
Whereas conscious marketing takes a holistic view of business as a complex, adaptive system, CSR takes what view of business?
Mechanistic
Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention? (Choose every correct answer.)
Ensuring the healthiness of products, Respecting and protecting consumer privacy
What are aspects of the triple bottom line? (Choose every correct answer.)
Environmental performance, Social performance, Economic performance
Troubling issues arise continually as which of the following emerge? (Choose every correct answer.)
New technologies, New markets
What practices are increasingly common among companies that want their employees to have happy family lives? (Choose every correct answer.)
Offering flextime, Offering daycare
Drag each action of a firm relating to conscious marketing to their corresponding stages of the marketing plan.
Planning - Determining how the firm plans to balance the needs of its various stakeholders Determining how the firm plans to balance the needs of its various stakeholders, Implementation - Deciding whether the firm should be engaging in particular marketing practices Deciding whether the firm should be engaging in particular marketing practices, Control - Ensuring that all employees of the firm have acted ethically Ensuring that all employees of the firm have acted ethically
Which of the following are the possible ethical dilemmas encountered when marketing? (Check all that apply.)
Promoting a faulty product, Advertising cigarettes to minors
Conscious marketing values suggest that a company's rules should include a code of ethics and a system for defining what?
Rewards and punishments
Ethical issues that might arise when conducting consumer research include which of the following? (Choose every correct answer.)
Whether the data has been properly collected, Whether participants in a study are informed of the real purpose, Whether the collected data will be used to mislead or harm the public
Chief marketing officers replied in a survey that they have seen their employees engage in which types of unethical behavior? (Choose every correct answer.)
Withholding damaging information, False advertising, High-pressure sales
If one firm in an industry decides to develop a corporate social responsibility program, its competitors are often forced to ______.
develop their own CSR programs
A firm whose employees engage in honest transactions but that does not contribute to the larger community is ______.
ethical but not socially responsible
Marketing ethics specifically refers to Blank______.
examining moral issues, specifically in the marketing domain
The second step in ethical decision making is ______.
gathering information and identifying stakeholders
What is the first step in ethical decision making?
identifying the issue
Firms can introduce conscious marketing at the beginning of the planning process by Blank______.
including ethical statements in the firm's vision statement
An example of corporate social responsibility is when a firm ______.
lessens the negative impact it has on the environment
The most basic form of corporate social responsibility is to Blank______.
provide a safe working environment for employees
Place the steps of ethical decision making in order, with the first step at the top.
1. Identify Issues 2. Gather information and identify stakeholders 3. Brainstorm and evaluate alternatives 4. Choose a course of action
Which of the following statements are true regarding the successful implementation of conscious marketing within a firm? (Choose every correct answer.)
Affected stakeholders are able to recognize the principles of the conscious marketing approach., Leaders are responsible for implementing conscious marketing throughout their firms' entire culture., All employees must embody the ideals of conscious marketing.
With conscious marketing, the leaders of a company are conscious of which levels of the business?
All
When should firms introduce conscious marketing?
At the beginning of the planning process
What is the third step in ethical decision making?
Brainstorming alternatives
When businesspeople distinguish between right and wrong decisions in a business setting it is called Blank______.
Business ethics
The evolution of ______ marketing means that now companies take into consideration not only their shareholders but also their stakeholders.
Conscious
Which practice gives a company a sense of purpose beyond making a profit?
Conscious marketing
It is important for modern firms to build and maintain ______ by conducting ethical and transparent transactions.
Consumer trust
During the Blank______ phase, managers must react to changes, such as the emergence of new technologies.
Control
In which stages of the strategic marketing planning process do firms address conscious marketing? (Choose every correct answer.)
Control, Implementation, Planning
When Coca-Cola produces a campaign to advocate water stewardship, they are actively engaging in social responsibility.
Corporate
Employees from Southwest Airlines volunteer their time to Ronald McDonald Houses. What is this an example of?
Corporate social responsibility
What do some polluting companies engage in as a way to reduce the damage that their products cause?
Corporate social responsibility
Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders?
Corporate social responsibility
Who are stakeholders? (Choose every correct answer.)
Customers, Employees, Community members, Government agencies
Social responsibility deals with the firm's impact on Blank______.
Society
Which key stakeholder demands that firms behave responsibly?
Society
What is the group of people who may be affected by a company's actions called?
Stakeholders
When a company engages in conscious marketing, it must appeal to all of the Blank______ who are affected by the firm.
Stakeholders
______ are individuals and groups that have an invested interest in how an ethical issue is resolved.
Stakeholders
When a company undertakes conscious marketing, what does it focus on? (Choose every correct answer.)
Stakeholders, Shareholders
The American Marketing Association provides a document for marketers on ethical behavior. It is called the "__________ of __________
Statement of ethics
According to the U.S. Environmental Protection Agency, _________ is based on the idea that "everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment."
Sustainability
Which type of marketing takes into account all stakeholders?
Sustainable Marketing
A company sells products that it knows are ineffective, and its factories emit more pollution than legally permissible. Which of the following best describes the company?
Unethical and socially irresponsible
Customers commonly stop supporting a company for which of the following reasons? (Select all that apply.)
They can no longer trust the company., The company is acting irresponsibly.
Which of the following are among the principles of conscious marketing? (Check all that apply.)
To consider stakeholders and their interdependence, To understand that decisions are ethically based, To recognize the greater purpose of marketing
True or False: An ethical decision framework is useful because it can be relied on to give the manager guidance when considering ethical questions. True false question. True
True
In brainstorming alternatives, a firm ______.
considers alternative courses of action
Firms that are socially responsible but unethical may ______.
contribute to charities but have unethical sales employees
Companies in the tobacco industry cannot be conscious marketers because their products are seen as harmful. However, they can become involved with CSR efforts such as ______.
sponsoring public information campaigns
Business ethics best refers to Blank______.
the practice of distinguishing between right and wrong in a business setting
The _______ _________ line refers to a firm's economic, social, and environmental performance.
triple bottom