MKT 3013 Chapter 4

True or false: If firms implement programs that are socially responsible, their employees are NOT required to act in an ethically responsible way.

False

True or false: In business decisions, managers rarely, if ever, have to choose between conflicting outcomes.

False

Which of the following is most likely to lead to unethical decision making?

Focusing on short-term benefits to the firm

Which of the following are steps in the process of ethical decision making? (Choose every correct answer.)

Identify issues, Brainstorm alternatives, Choose a course of action

During the ______ phase of the marketing plan, marketers are identifying potential markets and must consider several pertinent issues related to the product or service being delivered.

Implementation

When a company uses an online poll to determine what type of consumer is most likely to buy its latest product offering, the company is in which phase of its conscious marketing strategy?

Implementation

Decision makers are more likely to do what when they use the ethical decision-making framework? (Choose every correct answer.)

Include the relevant ethical issues Evaluate the alternatives

In the past, many businesses were only interested in making a __________ for the benefit of shareholders.

Incorporating a higher purpose, Taking a holistic view of business, Recognizing that business is a subset of society

What is the most likely outcome for a company when it practices social responsibility to customers?

Increased awareness of the firm

Unethical marketing behavior includes which actions? (Choose every correct answer.)

Destroying information harmful to company image, Misrepresenting company earnings, Using false advertising

GE's Ecomagination program, which doubles investments in clean research and development, is an example of using social responsibility to transform which stakeholder category?

Marketplace

Whereas conscious marketing takes a holistic view of business as a complex, adaptive system, CSR takes what view of business?

Mechanistic

Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention? (Choose every correct answer.)

Ensuring the healthiness of products, Respecting and protecting consumer privacy

What are aspects of the triple bottom line? (Choose every correct answer.)

Environmental performance, Social performance, Economic performance

Troubling issues arise continually as which of the following emerge? (Choose every correct answer.)

New technologies, New markets

What practices are increasingly common among companies that want their employees to have happy family lives? (Choose every correct answer.)

Offering flextime, Offering daycare

Drag each action of a firm relating to conscious marketing to their corresponding stages of the marketing plan.

Planning - Determining how the firm plans to balance the needs of its various stakeholders Determining how the firm plans to balance the needs of its various stakeholders, Implementation - Deciding whether the firm should be engaging in particular marketing practices Deciding whether the firm should be engaging in particular marketing practices, Control - Ensuring that all employees of the firm have acted ethically Ensuring that all employees of the firm have acted ethically

Which of the following are the possible ethical dilemmas encountered when marketing? (Check all that apply.)

Promoting a faulty product, Advertising cigarettes to minors

Conscious marketing values suggest that a company's rules should include a code of ethics and a system for defining what?

Rewards and punishments

Ethical issues that might arise when conducting consumer research include which of the following? (Choose every correct answer.)

Whether the data has been properly collected, Whether participants in a study are informed of the real purpose, Whether the collected data will be used to mislead or harm the public

Chief marketing officers replied in a survey that they have seen their employees engage in which types of unethical behavior? (Choose every correct answer.)

Withholding damaging information, False advertising, High-pressure sales

If one firm in an industry decides to develop a corporate social responsibility program, its competitors are often forced to ______.

develop their own CSR programs

A firm whose employees engage in honest transactions but that does not contribute to the larger community is ______.

ethical but not socially responsible

Marketing ethics specifically refers to Blank______.

examining moral issues, specifically in the marketing domain

The second step in ethical decision making is ______.

gathering information and identifying stakeholders

What is the first step in ethical decision making?

identifying the issue

Firms can introduce conscious marketing at the beginning of the planning process by Blank______.

including ethical statements in the firm's vision statement

An example of corporate social responsibility is when a firm ______.

lessens the negative impact it has on the environment

The most basic form of corporate social responsibility is to Blank______.

provide a safe working environment for employees

Place the steps of ethical decision making in order, with the first step at the top.

1. Identify Issues 2. Gather information and identify stakeholders 3. Brainstorm and evaluate alternatives 4. Choose a course of action

Which of the following statements are true regarding the successful implementation of conscious marketing within a firm? (Choose every correct answer.)

Affected stakeholders are able to recognize the principles of the conscious marketing approach., Leaders are responsible for implementing conscious marketing throughout their firms' entire culture., All employees must embody the ideals of conscious marketing.

With conscious marketing, the leaders of a company are conscious of which levels of the business?

All

When should firms introduce conscious marketing?

At the beginning of the planning process

What is the third step in ethical decision making?

Brainstorming alternatives

When businesspeople distinguish between right and wrong decisions in a business setting it is called Blank______.

Business ethics

The evolution of ______ marketing means that now companies take into consideration not only their shareholders but also their stakeholders.

Conscious

Which practice gives a company a sense of purpose beyond making a profit?

Conscious marketing

It is important for modern firms to build and maintain ______ by conducting ethical and transparent transactions.

Consumer trust

During the Blank______ phase, managers must react to changes, such as the emergence of new technologies.

Control

In which stages of the strategic marketing planning process do firms address conscious marketing? (Choose every correct answer.)

Control, Implementation, Planning

When Coca-Cola produces a campaign to advocate water stewardship, they are actively engaging in social responsibility.

Corporate

Employees from Southwest Airlines volunteer their time to Ronald McDonald Houses. What is this an example of?

Corporate social responsibility

What do some polluting companies engage in as a way to reduce the damage that their products cause?

Corporate social responsibility

Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders?

Corporate social responsibility

Who are stakeholders? (Choose every correct answer.)

Customers, Employees, Community members, Government agencies

Social responsibility deals with the firm's impact on Blank______.

Society

Which key stakeholder demands that firms behave responsibly?

Society

What is the group of people who may be affected by a company's actions called?

Stakeholders

When a company engages in conscious marketing, it must appeal to all of the Blank______ who are affected by the firm.

Stakeholders

______ are individuals and groups that have an invested interest in how an ethical issue is resolved.

Stakeholders

When a company undertakes conscious marketing, what does it focus on? (Choose every correct answer.)

Stakeholders, Shareholders

The American Marketing Association provides a document for marketers on ethical behavior. It is called the "__________ of __________

Statement of ethics

According to the U.S. Environmental Protection Agency, _________ is based on the idea that "everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment."

Sustainability

Which type of marketing takes into account all stakeholders?

Sustainable Marketing

A company sells products that it knows are ineffective, and its factories emit more pollution than legally permissible. Which of the following best describes the company?

Unethical and socially irresponsible

Customers commonly stop supporting a company for which of the following reasons? (Select all that apply.)

They can no longer trust the company., The company is acting irresponsibly.

Which of the following are among the principles of conscious marketing? (Check all that apply.)

To consider stakeholders and their interdependence, To understand that decisions are ethically based, To recognize the greater purpose of marketing

True or False: An ethical decision framework is useful because it can be relied on to give the manager guidance when considering ethical questions. True false question. True

True

In brainstorming alternatives, a firm ______.

considers alternative courses of action

Firms that are socially responsible but unethical may ______.

contribute to charities but have unethical sales employees

Companies in the tobacco industry cannot be conscious marketers because their products are seen as harmful. However, they can become involved with CSR efforts such as ______.

sponsoring public information campaigns

Business ethics best refers to Blank______.

the practice of distinguishing between right and wrong in a business setting

The _______ _________ line refers to a firm's economic, social, and environmental performance.

triple bottom