MKT 305 Exam 3

Fortress

Brands that we closely link to our rituals are called ______ brands; once they become imbedded in our rituals we are unlikely to replace them.

Reinforces our existing product preferences: tries to create new product preferences

In general, advertising is more effective when it: ________ than when it _________

Opinion Leaders

Individuals with the ability to influence others' attributes or behaviors are considered _______.

An age cohort

Jim Smith, Don Carson, and Jeff Sweeney are all 54 year olds, so they can be sorted into ______

Discretionary Income

Money available to a household over and above what is required to have a comfortable living is called

Cooptation

It is quite common for mainstream culture to modify symbols identified with "cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of _______. By which their original meanigs are transformed by outsiders

High Context

Japan is a tightly knit culture with rich histroy and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ______ culture.

Conspicuous Consumption

John Jones purchases products to show visible evidence of his ability to afford luxury goods. John is practicing ______>

Surrogate Consumer

Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make any decisions and purchases for her. Meagan's wedding planner is best described as a (n)

Income Inequality

One percenters are an example of ________.

Acculturation Agents

People and institutions that teach he was of a cultural are called ______.

Word of Mouth Communication

Sophie tells Nick about a new great restaurant. Sophie is practicing _______.

Social Mobility

The ability of a person to pass from one social class to another is called _____

Religion being somewhat of a taboo subject among researches

The lack of marketing information about religion is primarily due to

Bandwagon

The pressure to conform that escalates as more and more group members "cave in" is called ________

Acculturation

The process of movement and adaption to one's country's cultural environment by a person from another country is called.

Collecting

The systematic acquisition of a particular object or set of objects is called ________

Norms

Usually dictate what is right and wrong, acceptable and unacceptable

Ritual Artifacts

Wedding rice, birthday candles, and diplomats are considered _______.

Status Symbols

When a Rolls-Royce, a Cartier Diamond, and an Andy Warhol are bought and displayed as markers of social class, they are _______.

Taste Culture

When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ is being applied

Idealogy

Which functional area of culture is most likely related to the idea of a common worldview?

Flows

Which term refers to exchanges of resources, information, or influence among members of networks

High Content Culture

______ group members tend to be tightly knit and they infer meaning that goes beyond spoken words

Viral Marketing

______ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.

Metaphyscial

is a myth that explains the origins of existence

Reference Group

A _______ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior

Subculture

A _______ is defined a group whose member share beliefs and common experiences that set them apart from others

All of the above

A component of a person's subculture

A mother, a father, and at least one child

A nuclear family consists of ________

Ritual

A set of multiple symbolic behaviors that occur in fixed sequence and then to be repeated is called a _____

Network

A set of socially relevant nodes connected by one or more relation sis called a social network.

Homogamy

A tendency for people to marry in a social class similar to their own is known as ______

Habitus

According to Pierre Bordieu, people's taste regarding entertainment and the arts serves as a status-making force or _____ that causes consumption

Gender

All of the following are important components of social class EXCEPT for ______

Marketing

All of the following are subsystems in a culture production system EXCEPT a ______ subsystem

Three generations of a family

An extended family unit is characterized by ________ living together.

Homophily

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates

Spendthrifts

Consumers who buy everything in sight are called ______>

Personality

Culture is best described as society's