MKT 3323 Chapter 2 Practice Quiz & Exam (Exam 1)

Trademarks a. for the most part need to be established on a country-by-country basis. b. can be established globally. c. were a legal concern in the past but with the rise of globalization are no longer an issue. d. represent an aspect power-distance in global marketing efforts. e. All of these choices are correct.

a. for the most part need to be established on a country-by-country basis.

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality? a. global citizens b. global trendsetters c. antiglobals d. global agnostics e. global dreamers

a. global citizens

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of? a. nonverbal comm b. natural resources c. economic conditions d. exchange rates e. all of these are correct

a. nonverbal comm

Which of the following statements is true regarding culture? a. Culture is a relatively simple concept. b. Culture is acquired. c. Culture often provides detailed prescriptions for appropriate behavior. d. The nature of cultural influences is such that we are consciously aware of them. e. All of these choices are correct.

b. Culture is acquired.

A cultural norm is a. punishment for violating a cultural value. b. a set of rules that specify ranges of appropriate behaviors. c. limited interpretative boundaries for individual behavior. d. a widely held belief that affirms what is desirable and has an impact on activities. e. All of these choices are correct.

b. a set of rules that specify ranges of appropriate behaviors.

Which of the following values would be most critical for the success of a new antibacterial grocery cart handle? a. diversity-uniformity b. cleanliness c. nature d. problem solving/fatalistic e. sensual gratification/abstinence

b. cleanliness

Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent? a. environment oriented b. other oriented c. internally oriented d. self oriented e. internally oriented

b. other-oriented

_________ values reflect a society's view of the appropriate relationships between individuals and groups within that society. a. environment oriented b. other oriented c. externally oriented d. self oriented e. internally oriented

b. other-oriented

Which of the following statements is false regarding cross-cultural marketing? a. Cultures may differ in demographics, languages, nonverbal communications, and values. b. There are both subtle and direct ethical issues involved in international marketing. c. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures. d. Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth across the world. e. Marketing across cultural boundaries is a difficult and challenging task.

c. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent? a. self-oriented b. internally-oriented c. environment-oriented d. other oriented e. externally oriented

c. environment-oriented

_________ values prescribe a society's relationship to its economic and technological as well as its physical environment. a. self-oriented b. internally-oriented c. environment-oriented d. other oriented e. externally oriented

c. environment-oriented

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility? a. global citizens b. antiglobals c. global dreamers d. global trendsetters e. global agnostics

c. global dreamers

Self-oriented values include a. youth-age, diversity-uniformity, and individual-collective. b. humor-serious, hard work-leisure, and tradition-change. c. hard work-leisure, active-passive, and religious-secular. d. postponed gratification-immediate gratification, active-passive, and competition-cooperation. e. risk taking-security, active-passive, and cleanliness.

c. hard work-leisure, active-passive, and religious-secular.

_________ result when cultural norms are violated. a. norms b. values c. sanctions d. precepts e. prescriptions

c. sanctions

Which of the following is not an example of an other oriented value? a. youth/age b/ masculine/feminine c/ tradition/change d. diversity/uniformity e. extended/limited family

c. tradition/change

_________ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. a. reference group b. gestalt c. government d. culture e. authority

d. culture

Cultures that value __________ accept a wide variety of personal behaviors and attitudes, foods, dress, and other products and services. a. power b. collectivism c. uniformity d. diversity e. cooperation

d. diversity

Which of the following is an example of an other-oriented value? a. postponed/immediate gratification b. religious/secular c. risk taking/security d. individual/collective e. problem/solving/fatalistic

d. individual/collective

Which of the following values would be most critical for the success of mandated package recycling? a. postponed gratification/immediate gratification b. performance/status c. active/passive d. nature e. material/nonmaterial

d. nature

Which of the following is not a broad form of cultural values? a. other-oriented b. environment-oriented c. self-oriented d. object-oriented e. All of these choices are broad forms of cultural values.

d. object-oriented

____ values reflect the objectives and approaches to life that the individual members of society find desirable. a. other-oriented b. externally oriented c. environment oriented d. self oriented e. internally oriented

d. self-oriented

Which of the following is a factor influencing nonverbal communications? a. time b. symbols c. relationships d. etiquette e. all are factors

e. all are factors

Cultures differ in terms of a. demographics b. nonverbal comm c. values d. language e. all of these

e. all of these

Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific __________ regarding behavior. a. rules b. guidelines c. prescriptions d. precepts e. norms

e. norms

T/F: Psychographics describe a population in terms of its size, structure, and distribution.

false (demographics)

T/F: The most relevant factor influencing the growth of a global culture is travel.

false (largest influence is worldwide mass media)

T/F: The cost of a specialty market basket of products bought in a given country relates to the purchasing power parity (PPP) concept.

false (purchasing power parity (PPP) concept is based on the cost of a standard market basket of products bought in each country)

T/F: Traditionally, China has tended to value individualism over collectivism.

false (values collectivism)

T/F: Fatalists tend to feel they don't have control over the outcome of events.

true

T/F: Language is one of the cultural factors that affects consumer behavior and marketing strategy.

true

T/F: Terminal materialism refers to the acquisition of items for the sake of owning the item itself.

true