MKT 3411 CH 1 TRUE/FALSE
The sociological perspective of role theory can be used to explain why people who engage in certain activities seem to have a "uniform." For example, cyclists have spandex and helmets, while fly fishermen have vests and floppy hats.
True
U-commerce involves the use of ubiquitous networks.
True
Wal-Mart began a new campaign to sell lawn furniture. In emphasizing how lawn furniture has been used over the decades in movies and books, by celebrities, and as essential ingredients to home entertainment, the campaign is drawing upon popular culture.
True
When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.
True
A person who believes that science can fix or find a cure for anything most likely follows the philosophy of interpretivism.
False
According to the definition of consumer behavior, how a consumer disposes of an idea and accepts another is not part of consumer behavior
False
According to the different categories of relationships that people may have with products, nostalgic attachment occurs if the product is part of the user's daily routine.
False
Because consumer behavior is now examined as an entire consumption process that includes prepurchase and postpurchase issues, exchange theory is no longer relevant to the study of consumer behavior.
False
Demographics refer to aspects of a person's lifestyle and personality.
False
In the era of Web 2.0, the focus of electronic marketing has shifted from C2C e-commerce to B2C e-commerce.
False
The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.
False
Ethics are universal in that ethical business practices in one country are the same as in other
Fasle
Global consumer culture and u-commerce are interchangeable terms.
Fasle
Some critics of marketing have said that consumers are manipulated into buying products they really don't need and wouldn't even consider buying without the false wants created by the marketing system. A strong counterargument to this criticism is that wants are basic biologically-based motives that cannot be created by marketers.
Fasle
A common way to segment consumers is to identify which consumers are heavy users of a given product.
True
A market researcher who analyzes a population of consumers using the variable of marital status is segmenting the population by the demographic category of family structure.
True
A radical group that threatened to inject "mad cow" disease contaminated feed into the food supplies of several herds of cattle has threatened to commit bioterrorism.
True
American society is shifting from a mass culture in which many consumers share the same preferences to a diverse culture in which consumers have almost an infinite number of choices.
True
Arthur was a good mechanic and finally opened his own repair shop. He wanted to be seen as a responsible merchant, so he installed the latest recycling and safe disposal systems for oil and anti-freeze. Arthur was engaging in green marketing.
True
Consumer-generated content is one of the trends that helps to define our current era of Web 2.0.
True
Consumers who share characteristics such as social class and age can have very different lifestyles.
True
Demographics are statistics that measure observable aspects of a population.
True
In the fast-food industry, the heavy user accounts for only one of five customers but for more than half of all visits to fast-food restaurants.
True
Psychographic information is not considered to be demographic data because this type of information is not directly observable.
True
Russia and China top of the list of countries where the practice of bribing officials is most prevalent.
True