mkt 3413 test one
Which of the following is NOT a characteristic of a marketing research problem?
asks what the decision maker needs to do
an information system that enables decisions makers to interact directly with both data basis and analysis models is called
decision support system
the first step in any marketing research project is to
define the problem
problem definition and approach development process, the tasks involved in problem definition consist of:
discussions with decision makers, secondary data analysis
If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?
do field work or collect data
the services of full service suppliers can be categorized into all of the following services except
environmental services
not mentioned as a limitation of social media fro conducting marketing research
express bias
marketing research departments located outside a firm and comprising the market research are called
external suppliers
Companies whose primary service offering is their expertise in collecting data for research projects are called ________.
field services
which of the following marketing research firms does not offer customized services
fieldwork chicago Inc
all of the following represent main methods used by syndicated services to collect data except
focus groups
To which six steps of the marketing research process do the actions of marketing chief for fossil fall into
formulating the research design
Which of the following is NOT considered an element of the legal environment
general economic conditions
Researchers enter the realm of the decision maker when they ________.
give justification for a recommended course of actions over others
Which of the following is a common form of a model discussed in the text
graphical model
In ________, the variables and their relationships are depicted in a diagram
graphical models
Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?
graphical models
An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.
hypothesis
An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.
hypothesis
marketing research departments located within a firm are called
internal suppliers
The problem confronting the decision maker is typically referred to as the ________.
management decision problem
marketing research involves all of the following except
manipulation
all of the following are examples of topics typically addressed by problem solving research except
market potential, market share
all of the following are examples of topics typically addressed by problem solving research except
market share
in doing so, the marketing manager for sony utilized which one of the following
marketing information system
which of the following stamens is most true about marketing research
marketing research is systematic
which of the following is most false about marketing research
marketing research leads to automatic decisions
According to the text, the ________ is information oriented.
marketing research problem
The ________ asks what information is needed and how can it best be obtained.
marketing research problem
A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.
markting information system
The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:
national culture as its related to a country trade barriers
which of the following organizations was recognized at the largest global research firm based on research revenues
nielsen
Unbiased evidence that is supported by empirical findings is called ________.
objective evidence
which of the following is not a form of interviewing in the data collection stage of the research process
observational interviewing
Of which two objectives must the researcher have a clear understanding
of the organization and of the decision maker
most common entry level position with a bachelors degree is
operational supervisor
________ tend to be less structured and to have smaller samples than large-scale surveys.
pilot surveys
which of the following is a source of secondary data
population census data
The marketing research problem asks the question, ________.
what information is needed and how can it best be obtained
________ are visual and pictorially represent the theory
Graphical models
________ are statements about proposed relationships rather than merely questions to be answered.
Hypotheses
________ are refined statements of the specific components of the problem.
Research questions
Which of the following is NOT a characteristic of a management decision
focused on the underlying causes
A hypothesis is a possible answer to a ________.
research question
All of the following represent factors that comprise the environmental context of the problem EXCEPT ________.
accounting practices used by the firm twenty years ago
The researcher can determine what information should be obtained by focusing on ________.
all of the above
what is mentioned in the text to prepare for a career in marketing research
all of the above
which of the following statements is true about interviewers with industry experts
all of the above
An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.
an analytical model
According to the problem definition and approach development process, the tasks involved in problem definition consists of all of the following except
analysis of project cost, analysis of project schedule
__ data collected for some purpose other than the problem at hand
secondary data
to identify the underlying causes of the problem, the researcher should:
conduct problem audit
what is true about secondary data?
cost of collecting the data is low
according to the text, __ are an economical and quick source of background information
secondary data
according to the text, most research suppliers are
small operations
not an example of source of secondary data
survey data
companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called
syndicated services
what kind of service does ABC provide in the marketing research industry
syndicated services
Which of the following is a characteristic of a management decision problem?
tends to focus on symptoms
a marketing research project is warranted when
the cost of the research is less than its eventual benefits
stakeholders is NOT mentioned as being directly affected by marketing research activities
the government
The management decision problem is ________.
the problem confronting the decision maker
Many international marketing efforts fail because ________.
the relevant environmental factors are not taken into account
A(n) ________ is a conceptual scheme based on foundation statements, which are assumed to be true
theory
Which of the following is NOT an issue that would be addressed in a management decision problem?
Determine the impact on sales and profits of various levels of price changes.
) ________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics
buyer behavior
According to the text, ________ is a central component of the environmental context of the problem
buyer behavior
________ includes the underlying motives, perceptions, attitudes, buying habits, and demographic and psychographic profiles of buyers and potential buyers.
buyer behavior
not a characteristic of marketing information system
can improve decision making by using the what if analysis
all of the following are steps involved in the data-preparation stage of data except:
collecting
all of the following are considered to be controlling marketing variables except
competition, economy
which of the following would not be part of the tasks involved in formulating the marketing research problem to support Dells strategic initiate in selling printers
composing the research design
problem identification research is typically used to address all of the following topics except
pricing
Data originated by the researcher specifically to address the research problem are called ________.
primary data
________ is a comprehensive examination of a marketing problem to understand its origin and nature.
problem audit
the __ provides a useful framework for interacting with decision maker and identifying the underlying causes of the problem
problem audit
which of the following is not a step in marketing research process
problem correction
A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.
problem definition
most common step
problem definition
__ research is undertaken to identify problems that are not necessarily apparent on the surface and yet exist or are likley to arise in the future
problem identification
which of the following classifications of marketing research involves going below the surface to identify the true underlying problem that the marketing manager is facing?
problem identification
according to the text, __ is typically used to assess the environment and diagnose problems
problem identification research
which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?
problem identification research
which of the following is not considered an uncontrollable environment factor?
promotion
Which of following is NOT an element in the economic environment?
public policies
An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.
qualatative research
which source of secondary data would be helpful in defining the problem of wendys increasing its share of fast food market
report from fast food retailers association and US census bureau report
