mkt 3413 test one

Which of the following is NOT a characteristic of a marketing research problem?

asks what the decision maker needs to do

an information system that enables decisions makers to interact directly with both data basis and analysis models is called

decision support system

the first step in any marketing research project is to

define the problem

problem definition and approach development process, the tasks involved in problem definition consist of:

discussions with decision makers, secondary data analysis

If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?

do field work or collect data

the services of full service suppliers can be categorized into all of the following services except

environmental services

not mentioned as a limitation of social media fro conducting marketing research

express bias

marketing research departments located outside a firm and comprising the market research are called

external suppliers

Companies whose primary service offering is their expertise in collecting data for research projects are called ________.

field services

which of the following marketing research firms does not offer customized services

fieldwork chicago Inc

all of the following represent main methods used by syndicated services to collect data except

focus groups

To which six steps of the marketing research process do the actions of marketing chief for fossil fall into

formulating the research design

Which of the following is NOT considered an element of the legal environment

general economic conditions

Researchers enter the realm of the decision maker when they ________.

give justification for a recommended course of actions over others

Which of the following is a common form of a model discussed in the text

graphical model

In ________, the variables and their relationships are depicted in a diagram

graphical models

Which of the following models are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results?

graphical models

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.

hypothesis

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.

hypothesis

marketing research departments located within a firm are called

internal suppliers

The problem confronting the decision maker is typically referred to as the ________.

management decision problem

marketing research involves all of the following except

manipulation

all of the following are examples of topics typically addressed by problem solving research except

market potential, market share

all of the following are examples of topics typically addressed by problem solving research except

market share

in doing so, the marketing manager for sony utilized which one of the following

marketing information system

which of the following stamens is most true about marketing research

marketing research is systematic

which of the following is most false about marketing research

marketing research leads to automatic decisions

According to the text, the ________ is information oriented.

marketing research problem

The ________ asks what information is needed and how can it best be obtained.

marketing research problem

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.

markting information system

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:

national culture as its related to a country trade barriers

which of the following organizations was recognized at the largest global research firm based on research revenues

nielsen

Unbiased evidence that is supported by empirical findings is called ________.

objective evidence

which of the following is not a form of interviewing in the data collection stage of the research process

observational interviewing

Of which two objectives must the researcher have a clear understanding

of the organization and of the decision maker

most common entry level position with a bachelors degree is

operational supervisor

________ tend to be less structured and to have smaller samples than large-scale surveys.

pilot surveys

which of the following is a source of secondary data

population census data

The marketing research problem asks the question, ________.

what information is needed and how can it best be obtained

________ are visual and pictorially represent the theory

Graphical models

________ are statements about proposed relationships rather than merely questions to be answered.

Hypotheses

________ are refined statements of the specific components of the problem.

Research questions

Which of the following is NOT a characteristic of a management decision

focused on the underlying causes

A hypothesis is a possible answer to a ________.

research question

All of the following represent factors that comprise the environmental context of the problem EXCEPT ________.

accounting practices used by the firm twenty years ago

The researcher can determine what information should be obtained by focusing on ________.

all of the above

what is mentioned in the text to prepare for a career in marketing research

all of the above

which of the following statements is true about interviewers with industry experts

all of the above

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called ________.

an analytical model

According to the problem definition and approach development process, the tasks involved in problem definition consists of all of the following except

analysis of project cost, analysis of project schedule

__ data collected for some purpose other than the problem at hand

secondary data

to identify the underlying causes of the problem, the researcher should:

conduct problem audit

what is true about secondary data?

cost of collecting the data is low

according to the text, __ are an economical and quick source of background information

secondary data

according to the text, most research suppliers are

small operations

not an example of source of secondary data

survey data

companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called

syndicated services

what kind of service does ABC provide in the marketing research industry

syndicated services

Which of the following is a characteristic of a management decision problem?

tends to focus on symptoms

a marketing research project is warranted when

the cost of the research is less than its eventual benefits

stakeholders is NOT mentioned as being directly affected by marketing research activities

the government

The management decision problem is ________.

the problem confronting the decision maker

Many international marketing efforts fail because ________.

the relevant environmental factors are not taken into account

A(n) ________ is a conceptual scheme based on foundation statements, which are assumed to be true

theory

Which of the following is NOT an issue that would be addressed in a management decision problem?

Determine the impact on sales and profits of various levels of price changes.

) ________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics

buyer behavior

According to the text, ________ is a central component of the environmental context of the problem

buyer behavior

________ includes the underlying motives, perceptions, attitudes, buying habits, and demographic and psychographic profiles of buyers and potential buyers.

buyer behavior

not a characteristic of marketing information system

can improve decision making by using the what if analysis

all of the following are steps involved in the data-preparation stage of data except:

collecting

all of the following are considered to be controlling marketing variables except

competition, economy

which of the following would not be part of the tasks involved in formulating the marketing research problem to support Dells strategic initiate in selling printers

composing the research design

problem identification research is typically used to address all of the following topics except

pricing

Data originated by the researcher specifically to address the research problem are called ________.

primary data

________ is a comprehensive examination of a marketing problem to understand its origin and nature.

problem audit

the __ provides a useful framework for interacting with decision maker and identifying the underlying causes of the problem

problem audit

which of the following is not a step in marketing research process

problem correction

A statement of the management decision problem and a broad statement of marketing research problem and identification of the specific components is called ________.

problem definition

most common step

problem definition

__ research is undertaken to identify problems that are not necessarily apparent on the surface and yet exist or are likley to arise in the future

problem identification

which of the following classifications of marketing research involves going below the surface to identify the true underlying problem that the marketing manager is facing?

problem identification

according to the text, __ is typically used to assess the environment and diagnose problems

problem identification research

which of the following is the more common of the forms of research and is undertaken by virtually all marketing firms?

problem identification research

which of the following is not considered an uncontrollable environment factor?

promotion

Which of following is NOT an element in the economic environment?

public policies

An unstructured, exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting is called ________.

qualatative research

which source of secondary data would be helpful in defining the problem of wendys increasing its share of fast food market

report from fast food retailers association and US census bureau report