MKT Chapter 12

Which of the following are intermediaries that have legal authority to act on behalf of the manufacturer?

Agent, Broker

The presence of intermediaries suggests which type of marketing channel?

Indirect

Which of the following is TRUE about marketing channels?

Indirect channels are longer than direct ones

The inbound portion of the supply chain incorporates which two of the following?

The flow of raw materials and parts The supplier network

Which two of the following are characteristic of multichannel marketing?

The goal is to attract, retain, and build relationships with buyers who use various channels. It is a blending of different communication and delivery channels.

Choosing a marketing ______ is a critical decision for a producer because not only does it provide a link to its buyers but also the means through which it implements various elements of its marketing strategy.

channel

GE sells its large appliances directly to home and apartment builders but uses retail stores like Lowe's to sell to consumers, in a strategy known as

dual distribution.

Wholesalers are intermediaries who sell to

other intermediaries.

Vertical marketing systems are best described as

professionally managed and centrally coordinated marketing channels.

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handling are included in

total logistics cost.

Channel conflict occurs between

two channel members

A firm that would typically be called a(n) ________ in consumer markets would perform the same functions as a distributor in business markets.

wholesaler

It is estimated that logistics costs including transportation, distribution center operations, and order processing represent ________ of the retail price that you pay for a new car.

25 to 30%

Wholesaler

A firm that would typically be called a ________ in cosumer markets would perform the same functions as a distributer in a business markets .

Amazon and Orbitz are both part of _______ marketing channels.

Internet

Opentable.com is a reservation mechanism for restaurants. It uses the Internet to allow consumers to reserve tables in many places throughout the United States. It is an example of

Internet marketing channels.

_______ costs like transportation and order processing of sales are a large part, estimated at 25 to 30 percent, of the retail cost of an automobile.

Logistics

A _______ _______ consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users

Marketing Channel

Which of the following should be considered as part of total logistics cost?

Materials handling and warehousing Order Processing

Which two of the following combine to describe the objective of logistics management for a customer-driven supply chain?

Maximize customer service, Minimize logistics costs

What is the correct term for marketing that exploits opportunities with both traditional intermediaries and online?

Multichannel marketing

A quick response delivery system increases the efficiency of which of the following processes?

Reordering

________ are typically designed to be either responsive or efficient, depending upon a firm's strategy to meet customer requirements.

Supply chains

Which of the following are true of wholesalers?

They share risk with the producers when they stock merchandise in anticipation of sales.

Franchising involves

a contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name.

A sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users is known as

a supply chain.

Which of the following are types of vertical marketing systems?

administered contractual corporate

Choice of a marketing ______ by a producer might involve examining a number of factors, including coverage of the target market, buyer requirements, and profitability.

channel

Under a ________ marketing system, independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could achieve alone.

contractual vertical

Wholesaler-sponsored voluntary chains and retailer-sponsored cooperatives are two types of ________ marketing systems.

contractual vertical

A manufacturer that also owns distribution centers and retail outlets is an example of a _______ marketing system.

corporate vertical

Estee Lauder both manufactures MAC cosmetic products and owns the MAC retail stores. This is an example of a ________ marketing system

corporate vertical

Logistics

deals with decisions needed to move a product from the source of raw materials to consumption.

In the context of a supply chain, customer service is the ability of logistics management to satisfy users in terms of which of these?

dependability time convenience

When Martha Stewart's products are found only at Macy's, it is an example of ________ distribution.

exclusive

The 1 million ATM machines owned by Visa are an example of Visa's strategy to provide a(n) _______ distribution of cash.

intensive

dual distrubution

involves an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product

Those activities that focus on getting right amount of the right products to the right place at the right time at the lowest possible cost are known as

logistics.

A Marketing Channel

makes possible the flow of goods from a producer through intermediaries , to a buyer.

Intensive distribution means that a manufacturer places its product in _______ outlets.

many

The objective of logistics management in a customer-driven supply chain is to ________ while delivering ________.

minimize logistics costs; maximum customer service

One difference between intensive and exclusive distribution is that the latter uses ________ retailer(s) in a specified geographical area.

one

Which two of the following refer to the time between ordering an item and when it is received and ready for use or sale (choose 2).

order cycle replenishment time

Using electronic data and inventory systems to make the process of reordering and receiving products as simple as possible is known as a(n)

quick response delivery system.

Which two best describe effective choices for designing a supply chain that meets customer requirements and aligns with strategy?

responsive efficient

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is known as

reverse logistics.

Reverse logistics is

the process of reclaiming recyclable and reusable materials for repair, redistribution, or disposal

Replenishment time refers to

the time between ordering an item and when it is available for use or sale.

The two types of channel conflict are

vertical and horizontal.