MKT Chapter 5 Vocab

the first stage of the buyer decision process, in which the consumer notices a problem

Need recognition is __________.

A type of buyer response

Buying attitudes and preferences are __________.

Buyer Characteristics

__________ are part of the buyer's black box and produce certain responses.

Economic, technological, social, and cultural stimuli

__________ are part of the environment that enter the consumer's black box and produce certain responses.

Marketing Stimuli

__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.

Subculture

__________ is a group of people with shared value systems based on common life experiences and situations.

Attitude

__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

Social Class

__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

Purchase decision

__________ is the buyer's decision about which brand to select.

Learning

__________ is the changes in an individual's behavior arising from experience.

Information Search

__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

Alternative evaluation

__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.

A group

__________ is two or more people who interact to accomplish individual or mutual goals.

Culture

is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.

In the adoption process, awareness is __________.

when the consumer becomes familiar with a new product but lacks information about it

evaluation

In the __________ stage, the consumer considers whether trying the new product makes sense.

interest

In the __________ stage, the consumer seeks information about the new product.

Problem Recognition

The first step of the business buying process is __________.

cognitive dissonance

a buyers' doubts shortly after a purchase about whether the decision was the right one

Consideration

a group pf brands within a particular product category that the buyer views as alternatives for possible purchase

Perception

the process by which people select, organize, and interpret information to form a meaningful picture of the world