MKT Chapter 5 Vocab
the first stage of the buyer decision process, in which the consumer notices a problem
Need recognition is __________.
A type of buyer response
Buying attitudes and preferences are __________.
Buyer Characteristics
__________ are part of the buyer's black box and produce certain responses.
Economic, technological, social, and cultural stimuli
__________ are part of the environment that enter the consumer's black box and produce certain responses.
Marketing Stimuli
__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.
Subculture
__________ is a group of people with shared value systems based on common life experiences and situations.
Attitude
__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
Social Class
__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
Purchase decision
__________ is the buyer's decision about which brand to select.
Learning
__________ is the changes in an individual's behavior arising from experience.
Information Search
__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.
Alternative evaluation
__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.
A group
__________ is two or more people who interact to accomplish individual or mutual goals.
Culture
is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.
In the adoption process, awareness is __________.
when the consumer becomes familiar with a new product but lacks information about it
evaluation
In the __________ stage, the consumer considers whether trying the new product makes sense.
interest
In the __________ stage, the consumer seeks information about the new product.
Problem Recognition
The first step of the business buying process is __________.
cognitive dissonance
a buyers' doubts shortly after a purchase about whether the decision was the right one
Consideration
a group pf brands within a particular product category that the buyer views as alternatives for possible purchase
Perception
the process by which people select, organize, and interpret information to form a meaningful picture of the world