MKT EXAM 2
Companies today are moving from target marketing towards mass marketing
False
Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its constukers
False
Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers
False
Life insurance is an example of a convenience product
False
Shopping product marketers usually distribute their products through many outlets to make them readily available to customers
False
The business analysis stage is the final step in the new product development process.
False ( commercialization is)
According to the text, the goal of any logistics system should be to maximize sales
False ( goal : provide targeted level of servuicenthe least cost)
A company or brand imagine should convey a product's distinctive benefits and positioning
True
Acquisition is one of the ways through which company obtains new products
True
Demographic factors are the most popular bases for segmenting customer groups.
True
From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity
True
Furniture is an example of a shopping product
True
In the context of new products development, new products include original products that a firm develops through its R&D efforts.
True
Most major new innovations are unsought until the consumer becomes aware of them through advertising.
True
The largest fastest growing market segments are generally the most attractive ones for smaller companies.
True
While designing a customer-driven marketing strategy, marketers are likely to divide the market into smaller segments.
True